Journey through Indian Fashion

Traditional Clothing in India

• The saree remained a popular traditional clothing item in India until the early decades after independence.
• The saree is versatile and is worn across various regions, reflecting diverse cultural identities and styles.

Influence of Western Culture

• The concept of Western-style garments, particularly the western dress, derives from Western culture and has influenced Indian fashion trends significantly.

Fashion Trademarks

• A famous trademark of Indian fashion is the "Chikan," an intricate embroidery style that originated in Lucknow and symbolizes traditional artistry.
• Chikan work is characterized by its delicate and floral motifs, representing a blend of Mughal and local aesthetics.

Reviving Textile Techniques

• Ritu Kumar focused on reviving the age-old craft of block printing in the Indian textile industry.
• This technique preserves traditional craftsmanship while incorporating contemporary designs, promoting sustainability in fashion.

Blending Traditions with Modernity

• To merge traditional Indian aesthetics with Western influences, the creation of "fusion wear" is popular, such as pairing kurtas with jeans or sarees with crop tops.
• This approach allows for cultural expression while adapting to modern lifestyles, reflecting a unique blend of heritage and contemporary fashion.