Improving Customer Reputation in Travel and Tourism
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Questions and Answers

What is one way a travel and tourism organisation can improve its reputation with customers?

  • Ignoring the value for money to give an impression of exclusivity
  • Providing unreliable service to create a sense of urgency among customers
  • Maintaining a poorly-cared for environment to create an air of mystery
  • Offering good customer service and encouraging satisfied customers to give good reviews (correct)

How can a travel and tourism organisation create a good impression with external customers?

  • Offering unreliable services to create an air of unpredictability
  • Discouraging accessibility to create a sense of exclusivity
  • Neglecting corporate and social responsibility to appear edgy
  • Ensuring happy and motivated staff to provide better customer service (correct)

Which factor contributes to the reputation of a travel and tourism organisation according to the text?

  • Marketing initiatives to inform potential customers and offer incentives (correct)
  • Presenting an inhospitable environment to create an air of mystery
  • Making the company inaccessible to create a sense of mystery
  • Ignoring the value for money to appear exclusive

What is a key factor in improving the reputation of a travel and tourism organisation with customers?

<p>Offering good customer service and ensuring happy/motivated staff (B)</p> Signup and view all the answers

How does a travel and tourism organisation create a good impression with external customers?

<p>By emphasizing corporate/social responsibility and providing good reviews (A)</p> Signup and view all the answers

What contributes to making everywhere seem well-cared for and gives a good impression?

<p>Reliable environment and being easily accessible (C)</p> Signup and view all the answers

How does a travel and tourism organisation ensure that customers will be satisfied and willing to give good reviews?

<p>Offering good customer service and ensuring happy/motivated staff (C)</p> Signup and view all the answers

What gives a good impression to external customers, leading to an improved reputation for the organisation?

<p>Emphasizing corporate/social responsibility and providing good reviews (D)</p> Signup and view all the answers

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