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Importance of Planning in PR Campaigns

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Questions and Answers

Why is planning important in PR campaigns?

It makes practitioners work on unimportant tasks

It diverts effort into less important tasks

It focuses effort and ensures unnecessary tasks are excluded (correct)

It ensures that unnecessary tasks are included

What is one of the benefits of planning in PR campaigns?

It ensures defined objectives will not be achieved

It makes saying 'No' to unplanned things harder

It improves effectiveness and saves time and money (correct)

It increases the number of unimportant tasks

How does planning help practitioners in PR campaigns?

By making them work smart instead of just working hard (correct)

By diverting effort into less important tasks

By increasing the number of unnecessary tasks

By making them work on unimportant tasks

What does planning enable practitioners to do in PR campaigns?

Concentrate on the things that have been deemed important Signup and view all the answers

How does planning in PR campaigns improve efficiency?

By ensuring effort isn't diverted into worthy but less important tasks Signup and view all the answers

What is one reason why saying 'No' to unplanned things becomes easier with planning in PR campaigns?

Because it helps in prioritizing jobs Signup and view all the answers

What is one of the benefits of working to planned objectives?

It helps to create a sense of achievement when objectives are reached Signup and view all the answers

Why is careful planning beneficial in terms of value for money?

It allows the organization to present a powerful, forward-looking, and realistic programme Signup and view all the answers

What is one role of planning in reconciling conflicts?

To confront difficulties before they arise and work them through to resolution Signup and view all the answers

Why is setting one's own agenda important in public relations work?

It facilitates proactivity and deciding what is important Signup and view all the answers

What are the five basic questions helpful in the planning process?

What do I want to achieve, Who do I want to talk to, What do I want to say, How shall I say it, When do I want to achieve it Signup and view all the answers

What is the primary outcome of planning according to the text?

A structured programme to meet both future and current needs Signup and view all the answers

How does planning help in demonstrating value for money?

By presenting a powerful, costing, forward-looking and realistic programme Signup and view all the answers

What is an important aspect of planning in terms of minimizing mishaps?

It means identifying and addressing potential problems and issues Signup and view all the answers

What does planning help in reconciling when putting together a programme or campaign?

Conflicts of interests and priorities Signup and view all the answers

How does planning encourage practitioners setting their own agenda?

By helping to decide what is important and what actions should be taken Signup and view all the answers