Podcast
Questions and Answers
Which brand element is generally more useful for brand recognition?
Which brand element is generally more useful for brand recognition?
- Slogans and jingles
- Logos and symbols (correct)
- Brand names and URLs
- Characters
Which brand element can convey almost any type of association explicitly?
Which brand element can convey almost any type of association explicitly?
- Packaging and signage
- Logos and symbols
- Slogans and jingles (correct)
- Brand names and URLs
Which brand element is considered to have excellent transferability?
Which brand element is considered to have excellent transferability?
- Slogans and jingles
- Logos and symbols (correct)
- Characters
- Brand names and URLs
Which brand element can evoke much verbal imagery?
Which brand element can evoke much verbal imagery?
Which brand element can be closely copied, according to the information provided?
Which brand element can be closely copied, according to the information provided?
Which brand element is generally considered to have good adaptability?
Which brand element is generally considered to have good adaptability?
Which brand element can reinforce almost any type of association, although sometimes only indirectly?
Which brand element can reinforce almost any type of association, although sometimes only indirectly?
Which brand element is considered to have excellent protectability?
Which brand element is considered to have excellent protectability?
Which brand element can evoke visual appeal?
Which brand element can evoke visual appeal?
Which brand element can combine visual and verbal appeal?
Which brand element can combine visual and verbal appeal?
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