10 Questions
Which brand element is generally more useful for brand recognition?
Logos and symbols
Which brand element can convey almost any type of association explicitly?
Slogans and jingles
Which brand element is considered to have excellent transferability?
Logos and symbols
Which brand element can evoke much verbal imagery?
Brand names and URLs
Which brand element can be closely copied, according to the information provided?
Packaging and signage
Which brand element is generally considered to have good adaptability?
Characters
Which brand element can reinforce almost any type of association, although sometimes only indirectly?
Brand names and URLs
Which brand element is considered to have excellent protectability?
Logos and symbols
Which brand element can evoke visual appeal?
Logos and symbols
Which brand element can combine visual and verbal appeal?
Packaging and signage
This quiz covers the fundamental importance of brand names in capturing the central theme or key associations of a product, the difficulty of changing brand names, and how they can reinforce important attributes or benefits. Test your knowledge on how brand names impact product positioning.
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