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Questions and Answers
Brand names and slogans are not important in influencing buyers' decisions
Brand names and slogans are not important in influencing buyers' decisions
False (B)
A brand name is not significant for a product
A brand name is not significant for a product
False (B)
Companies do not need to be careful about the brand names and slogans they choose for their products
Companies do not need to be careful about the brand names and slogans they choose for their products
False (B)
Translation mistakes in brand names and slogans only happen in Spanish-speaking countries
Translation mistakes in brand names and slogans only happen in Spanish-speaking countries
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Pepsi's slogan "Come alive with the Pepsi generation" was correctly translated into Chinese
Pepsi's slogan "Come alive with the Pepsi generation" was correctly translated into Chinese
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Study Notes
Importance of Brand Names and Slogans
- The statement "Brand names and slogans are not important in influencing buyers' decisions" is false.
- A brand name can be significant for a product.
- Companies should be careful about the brand names and slogans they choose for their products.
Translation Mistakes
- Translation mistakes in brand names and slogans can happen in any country, not just Spanish-speaking countries.
Pepsi's Slogan Translation
- Pepsi's slogan "Come alive with the Pepsi generation" was not correctly translated into Chinese.
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