Marketing Strategy Session 6 Quiz

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Based on the text, what does the Kantar tool measure about brands?

Consumer behavior analysis

Brand salience and differentiation

Brand competition analysis

Predisposition of people towards the brand (correct)

In the context provided, what is the focus of diagnosing brand health?

Social listening sentiment analysis

Competition analysis

Sales and trends analysis (correct)

Consumer behavior and loyalty

What aspect of a brand's image is emphasized by the concept of brand power?

Consumer sentiment analysis

Share and distribution analysis

Competitor analysis

Salience and differentiation (correct)

How can a company diagnose its business health holistically according to the text?

Considering essential key information Signup and view all the answers

What perspective does the 'Distributors Panel' offer when analyzing a brand's health?

Shopper perspective Signup and view all the answers

Which aspect of a brand's strategy is crucial when analyzing brand health according to the text?

Brand loyalty assessment Signup and view all the answers

What is the key tool used in diagnosing the company in terms of business planning?

Culture category 4Cs Signup and view all the answers

How does an objective turn into a plan according to the text?

By dividing it into steps Signup and view all the answers

Why is the 'diagnostic' process important in business planning?

To identify growing subsegments within the category Signup and view all the answers

What does 'boiling frog syndrome' refer to in the context of business planning?

A gradual change that goes unnoticed until it's too late Signup and view all the answers

In the context of business review diagnostics, what is important to analyze regarding consumers?

New consumption occasions Signup and view all the answers

What turns a plan into reality based on the text?

Taking action Signup and view all the answers

What is the purpose of diagnosing the environment and looking for trends in business?

To analyze competition and develop a brand strategy Signup and view all the answers

In consumer pyramid evolution, which groups are mentioned as key targets?

Women and Immigrants Signup and view all the answers

What do Loyalty, Frequency, Repeat, Trial, Consideration, Awareness represent in consumer behavior analysis?

Factors affecting consumer decision-making Signup and view all the answers

What does the Brand Funnel Analysis primarily focus on?

Evaluating brand perception and awareness Signup and view all the answers

What aspect of business does Brand Power, Image profile, Sentiment, and Brand performance primarily analyze?

Customer satisfaction and loyalty Signup and view all the answers

Why is diagnosing brand health important for companies?

To make informed decisions on brand strategy Signup and view all the answers