Business Questions
12 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is market research?

The collection, presentation, and analysis of information relating to the marketing and consumption of goods and services.

Define market segment.

A part of a whole market where a particular customer group has similar characteristics.

What is primary research or field research?

The gathering of 'new' information which does not already exist.

Explain competitive advantage.

<p>An advantage that enables a business to perform better than its rivals in the market.</p> Signup and view all the answers

Define demand curve.

<p>A line drawn on a graph that shows how much of a good will be bought at different prices.</p> Signup and view all the answers

What are substitute goods?

<p>Goods that can be bought as an alternative to others, but perform the same function.</p> Signup and view all the answers

Define E-commerce.

<p>Conducting business transactions online.</p> Signup and view all the answers

What is a brand name?

<p>A name, term, sign, symbol, design, or any other feature that allows consumers to identify the goods and services of a business and differentiate them from competitors.</p> Signup and view all the answers

What is market share?

<p>The proportion of total sales in a particular market for which one or more businesses or brands are responsible, expressed as a percentage.</p> Signup and view all the answers

Explain the concept of a niche market.

<p>A smaller market, usually within a large market or industry.</p> Signup and view all the answers

What are consumer panels?

<p>Groups of customers asked for feedback about products over a period of time.</p> Signup and view all the answers

Describe market orientation.

<p>An approach to business that places the needs of consumers at the center of the decision-making process.</p> Signup and view all the answers

Use Quizgecko on...
Browser
Browser