Business Questions

The collection, presentation, and analysis of information relating to the marketing and consumption of goods and services.

A part of a whole market where a particular customer group has similar characteristics.

The gathering of 'new' information which does not already exist.

An advantage that enables a business to perform better than its rivals in the market.

A line drawn on a graph that shows how much of a good will be bought at different prices.

Goods that can be bought as an alternative to others, but perform the same function.

Conducting business transactions online.

A name, term, sign, symbol, design, or any other feature that allows consumers to identify the goods and services of a business and differentiate them from competitors.

The proportion of total sales in a particular market for which one or more businesses or brands are responsible, expressed as a percentage.

A smaller market, usually within a large market or industry.

Groups of customers asked for feedback about products over a period of time.

An approach to business that places the needs of consumers at the center of the decision-making process.