Podcast
Questions and Answers
What is market research?
What is market research?
The collection, presentation, and analysis of information relating to the marketing and consumption of goods and services.
Define market segment.
Define market segment.
A part of a whole market where a particular customer group has similar characteristics.
What is primary research or field research?
What is primary research or field research?
The gathering of 'new' information which does not already exist.
Explain competitive advantage.
Explain competitive advantage.
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Define demand curve.
Define demand curve.
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What are substitute goods?
What are substitute goods?
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Define E-commerce.
Define E-commerce.
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What is a brand name?
What is a brand name?
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What is market share?
What is market share?
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Explain the concept of a niche market.
Explain the concept of a niche market.
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What are consumer panels?
What are consumer panels?
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Describe market orientation.
Describe market orientation.
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