Podcast
Questions and Answers
What is the primary requirement for professionals involved in image production, according to the text?
What is the primary requirement for professionals involved in image production, according to the text?
- In-depth knowledge of printing techniques
- Theoretical and methodological understanding for image analysis and creation. (correct)
- Extensive experience in digital marketing
- Proficiency in using the latest software for image editing
Images are exclusively products of thought and cannot serve as aids to thinking.
Images are exclusively products of thought and cannot serve as aids to thinking.
False (B)
According to Debray (1994), into how many stages is the history of the gaze divided?
According to Debray (1994), into how many stages is the history of the gaze divided?
three
Images are representations created by ______.
Images are representations created by ______.
Match each description to the corresponding concept related to images and society:
Match each description to the corresponding concept related to images and society:
What does the text suggest about the relationship between images and reality?
What does the text suggest about the relationship between images and reality?
The rise of mass media has decreased the cultural importance of images.
The rise of mass media has decreased the cultural importance of images.
What term does Esteban Rodrguez use to describe the prominence of images in contemporary culture?
What term does Esteban Rodrguez use to describe the prominence of images in contemporary culture?
The text suggests that the production of images is conditioned by the social history of technology and ______ culture.
The text suggests that the production of images is conditioned by the social history of technology and ______ culture.
Match each term with its definition according to the content:
Match each term with its definition according to the content:
What is the role of images in interpreting the world?
What is the role of images in interpreting the world?
The text indicates that the violence inherent in any technique enables seeing everything without exclusion.
The text indicates that the violence inherent in any technique enables seeing everything without exclusion.
In what context does the quotation 'machines to see, that make see, and that see for us and through us' appear in the text?
In what context does the quotation 'machines to see, that make see, and that see for us and through us' appear in the text?
Mental concepts are ______ images, and thought functions through image handling.
Mental concepts are ______ images, and thought functions through image handling.
Match the element with its role in the context of images and communication according to the document:
Match the element with its role in the context of images and communication according to the document:
What is a key feature of the nature of images?
What is a key feature of the nature of images?
The text claims that digital filters on social media always enhance reality without creating any potential issues.
The text claims that digital filters on social media always enhance reality without creating any potential issues.
What is the role of images in relation to intellectual activity, as mentioned in the description of Aristoteles' perspective?
What is the role of images in relation to intellectual activity, as mentioned in the description of Aristoteles' perspective?
As noted in the text, a common element in the society dominated by communication is ______.
As noted in the text, a common element in the society dominated by communication is ______.
Associate social elements with corresponding effects regarding image influence:
Associate social elements with corresponding effects regarding image influence:
Flashcards
Image (Concept)
Image (Concept)
Figure or representation of something, also representations created by the imagination.
Aristotle's View on Images
Aristotle's View on Images
Mental concepts are perceptual images, and thinking involves handling these images.
Image in Civilization
Image in Civilization
Civilization developed over images, a key cultural phenomenon amplified by mass media.
Importance of Images
Importance of Images
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Images as Language
Images as Language
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Image Production Conditioned By
Image Production Conditioned By
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Ocularcentrism
Ocularcentrism
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Image Technologies
Image Technologies
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False images
False images
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Falsehood of Images on Social Media
Falsehood of Images on Social Media
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Study Notes
- Technology's evolution has greatly impacted communication, demanding skilled professionals to analyze and create images for specific cultural needs.
- Image creation and production hold a vital place in both print and digital mass communication today.
Image Concept
- The Spanish Language Dictionary (2018) defines an image as a "figure or representation of something," derived from the Latin "imago."
- Images are imaginative representations, similar to perceptions, making them hard to distinguish.
- Images originate from thought, providing sensory data and concrete reference points.
- Aristotle states intellectual activity is impossible without representation.
- Mental concepts are perceptual images; thinking is the manipulation of these images produced at any level of abstraction.
- Abstraction images must be structurally similar reflecting situations created by thought and reality.
- Humans use images to interpret the world.
- Images are considered representations in daily conceptualization.
- Modern society developed greatly because of images because they are an increasingly important cultural phenomena, especially due to mass media's rise.
- Mass media diffused different images in mediums such as newspapers, posters, magazines, movies, television, and digital platforms.
- Images uniquely transmit non-codifiable information, concretely representing reality and thought.
- Debray (1994) divides the history of the gaze into three stages called media spheres.
- Media spheres add upon each other and coexist in similar spaces and times, chaining together to form the next stage.
- Each stage is part of a worldview, ideology, and a horizon, developing to become data that can be stored and transferred via the internet.
Image and Communication
- Mass media's influence justifies the inclusion of sound and images to understand communication.
- Mass media shapes our lives, customs, and social behavior patterns, while slowly gaining ground as avenues of humanistic and scientific knowledge.
- Mass media is becoming a means of imparting knowledge while eroding the prominence of writing, conditioning how we see and think.
- The image is a language that gives meaning to objects or texts, expresses ideas, and communicates information.
- Image production is based on the social history of technology and material culture since the 19th century during the Industrial Revolution.
- What's unseen highlights the representation issues like idealization, allegory, distortion, and satire.
- The images circulating today reflect and influence society producing them and shaping perceptions across media.
- Esteban RodrÃguez, drawing from thinkers like Foucault, Deleuze, and Marx, explains social control through communication and audiovisual screens, which he calls ocularcentrism.
- Vision technologies illuminate and allow and also hide orienting the field of vision while forcing it.
- Cameras do not simply show everything and exclude to show something.
- What is hidden is not a coincidence, because there is a need to control the field of vision.
- "Only what we see exists" is the motto under visual dominance.
- Resistance exists alongside power, disputing the meaning of sight under visual dominance.
- Unequal forces vie for dominance, where the spectacle is the trend in audiovisual media because perception is omitted.
- Guy Debord's "The Society of the Spectacle" (1967) recognizes the importance of media, advertising, and cinema, pointing to a need to conceal and deceive in advertising.
- False images manipulate consumer intentions in the same way as fake news, because advertising uses deception to misrepresent information and characteristics.
Manipulation of Images
- Advertising serves to inform, simplifying facts about a product, its uses, and benefits.
- Advertising wants to convince by exaggerating or lying, despite requirements to be truthful.
- Image manipulation and filters are common on social media, becoming normalized, causing problems.
- Deceptive and false images create unrealistic expectations, exacerbating issues in self-esteem and body image, according to psychologist Vanesa Angoso.
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