Podcast
Questions and Answers
In mass communication, the process of __________ involves creating a message and delivering it to an audience.
In mass communication, the process of __________ involves creating a message and delivering it to an audience.
communication
____________ is a major form of mass communication that includes both print and digital formats.
____________ is a major form of mass communication that includes both print and digital formats.
Media
The role of a ______________ in mass communication is to act as a bridge between the information source and the audience.
The role of a ______________ in mass communication is to act as a bridge between the information source and the audience.
journalist
Advertising is a key aspect of __________ communication, aimed at promoting products or services.
Advertising is a key aspect of __________ communication, aimed at promoting products or services.
In the era of digital media, social __________ has become an essential platform for mass communication.
In the era of digital media, social __________ has become an essential platform for mass communication.
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Study Notes
Mass Communication Process
- Involves creating a message and delivering it to an audience effectively.
Forms of Mass Communication
- Major forms include both print (such as newspapers and magazines) and digital formats (such as websites and social media).
Role of a Mediator
- Act as a bridge between the information source and the audience, ensuring the message reaches and is understood by the intended recipients.
Advertising in Mass Communication
- Key aspect focused on promoting products or services to influence consumer behavior and drive sales.
Digital Media's Influence
- Social media has emerged as an essential platform for mass communication, allowing for rapid dissemination of information and engagement with a diverse audience.
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