IEEL2: Product Design & Development Concepts
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Questions and Answers

Which of the following is NOT a key characteristic of successful product development?

  • Development time
  • Development cost
  • Product quality
  • Marketing strategy (correct)
  • What is the primary purpose of the planning phase in the generic product development process?

  • To define the product concept and system specifications
  • To conduct critical design reviews
  • To precede project approval and launch the actual development process (correct)
  • To prepare for production ramp-up
  • Which of the following is NOT a reason cited for the necessity of a well-defined development process?

  • Coordination
  • Planning
  • Quality assurance
  • Market research (correct)
  • What is the primary factor that determines the profit accrued to a firm for a particular sales volume and sales price?

    <p>Product cost</p> Signup and view all the answers

    Which phase of the generic product development process involves conducting critical design reviews?

    <p>Detail design</p> Signup and view all the answers

    What does the text suggest is an asset that a firm can use to develop products more effectively and economically in the future?

    <p>Development capability</p> Signup and view all the answers

    What is the primary purpose of product design and development?

    <p>To create new and better products for customers</p> Signup and view all the answers

    Which of the following is NOT a key component of the product development process according to the text?

    <p>Research and Development</p> Signup and view all the answers

    What is the primary role of the marketing function in the product development process?

    <p>Both a and b</p> Signup and view all the answers

    What is the main reason why innovating new products is becoming increasingly important for manufacturing companies?

    <p>Consumers want and expect new and better products</p> Signup and view all the answers

    Which of the following is NOT a key dimension of competition in the manufacturing industry according to the text?

    <p>Marketing and branding</p> Signup and view all the answers

    What is the primary purpose of the concept generation phase in product development?

    <p>To explore different ways of satisfying customer needs</p> Signup and view all the answers

    Why is it important to emphasize early concept generation in product development?

    <p>To reduce the likelihood of generating a superior concept late in the process</p> Signup and view all the answers

    Which of the following is NOT a typical phase in the concept development process?

    <p>Finalizing product specifications</p> Signup and view all the answers

    What is the purpose of interviewing customers during the concept development process?

    <p>To identify strengths and weaknesses of current products</p> Signup and view all the answers

    In the context of product development, what does the term 'concept testing' typically refer to?

    <p>Testing the feasibility of different product concepts</p> Signup and view all the answers

    Which of the following is NOT a typical stage in the product development process?

    <p>Market testing</p> Signup and view all the answers

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