IEEL2: Product Design & Development Concepts

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Which of the following is NOT a key characteristic of successful product development?

Development time

Development cost

Product quality

Marketing strategy (correct)

What is the primary purpose of the planning phase in the generic product development process?

To define the product concept and system specifications

To conduct critical design reviews

To precede project approval and launch the actual development process (correct)

To prepare for production ramp-up

Which of the following is NOT a reason cited for the necessity of a well-defined development process?

Coordination

Planning

Quality assurance

Market research (correct)

What is the primary factor that determines the profit accrued to a firm for a particular sales volume and sales price?

Product cost Signup and view all the answers

Which phase of the generic product development process involves conducting critical design reviews?

Detail design Signup and view all the answers

What does the text suggest is an asset that a firm can use to develop products more effectively and economically in the future?

Development capability Signup and view all the answers

What is the primary purpose of product design and development?

To create new and better products for customers Signup and view all the answers

Which of the following is NOT a key component of the product development process according to the text?

Research and Development Signup and view all the answers

What is the primary role of the marketing function in the product development process?

Both a and b Signup and view all the answers

What is the main reason why innovating new products is becoming increasingly important for manufacturing companies?

Consumers want and expect new and better products Signup and view all the answers

Which of the following is NOT a key dimension of competition in the manufacturing industry according to the text?

Marketing and branding Signup and view all the answers

What is the primary purpose of the concept generation phase in product development?

To explore different ways of satisfying customer needs Signup and view all the answers

Why is it important to emphasize early concept generation in product development?

To reduce the likelihood of generating a superior concept late in the process Signup and view all the answers

Which of the following is NOT a typical phase in the concept development process?

Finalizing product specifications Signup and view all the answers

What is the purpose of interviewing customers during the concept development process?

To identify strengths and weaknesses of current products Signup and view all the answers

In the context of product development, what does the term 'concept testing' typically refer to?

Testing the feasibility of different product concepts Signup and view all the answers

Which of the following is NOT a typical stage in the product development process?

Market testing Signup and view all the answers

IEEL2: Product Design & Development Concepts

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