Podcast
Questions and Answers
Which of the following is NOT a key characteristic of successful product development?
Which of the following is NOT a key characteristic of successful product development?
- Development time
- Development cost
- Product quality
- Marketing strategy (correct)
What is the primary purpose of the planning phase in the generic product development process?
What is the primary purpose of the planning phase in the generic product development process?
- To define the product concept and system specifications
- To conduct critical design reviews
- To precede project approval and launch the actual development process (correct)
- To prepare for production ramp-up
Which of the following is NOT a reason cited for the necessity of a well-defined development process?
Which of the following is NOT a reason cited for the necessity of a well-defined development process?
- Coordination
- Planning
- Quality assurance
- Market research (correct)
What is the primary factor that determines the profit accrued to a firm for a particular sales volume and sales price?
What is the primary factor that determines the profit accrued to a firm for a particular sales volume and sales price?
Which phase of the generic product development process involves conducting critical design reviews?
Which phase of the generic product development process involves conducting critical design reviews?
What does the text suggest is an asset that a firm can use to develop products more effectively and economically in the future?
What does the text suggest is an asset that a firm can use to develop products more effectively and economically in the future?
What is the primary purpose of product design and development?
What is the primary purpose of product design and development?
Which of the following is NOT a key component of the product development process according to the text?
Which of the following is NOT a key component of the product development process according to the text?
What is the primary role of the marketing function in the product development process?
What is the primary role of the marketing function in the product development process?
What is the main reason why innovating new products is becoming increasingly important for manufacturing companies?
What is the main reason why innovating new products is becoming increasingly important for manufacturing companies?
Which of the following is NOT a key dimension of competition in the manufacturing industry according to the text?
Which of the following is NOT a key dimension of competition in the manufacturing industry according to the text?
What is the primary purpose of the concept generation phase in product development?
What is the primary purpose of the concept generation phase in product development?
Why is it important to emphasize early concept generation in product development?
Why is it important to emphasize early concept generation in product development?
Which of the following is NOT a typical phase in the concept development process?
Which of the following is NOT a typical phase in the concept development process?
What is the purpose of interviewing customers during the concept development process?
What is the purpose of interviewing customers during the concept development process?
In the context of product development, what does the term 'concept testing' typically refer to?
In the context of product development, what does the term 'concept testing' typically refer to?
Which of the following is NOT a typical stage in the product development process?
Which of the following is NOT a typical stage in the product development process?
