Podcast
Questions and Answers
What is the primary marketing objective during the Maturity phase of the product life cycle?
What is the primary marketing objective during the Maturity phase of the product life cycle?
- Introduce new product features to attract customers
- Reduce expenditures and maximize the brand
- Maximize profits while defending market share (correct)
- Increase advertising and sales promotion to boost sales
What is the primary strategy for pricing during the Decline phase of the product life cycle?
What is the primary strategy for pricing during the Decline phase of the product life cycle?
- Reduce prices to compete with new market entrants (correct)
- Increase prices to maintain profit margins
- Offer discounts and promotions to clear out remaining inventory
- Maintain stable prices to retain existing customers
What is the primary marketing strategy for distribution during the Growth phase of the product life cycle?
What is the primary marketing strategy for distribution during the Growth phase of the product life cycle?
- Maintain existing distribution channels to ensure availability
- Limit distribution to selective channels to maintain exclusivity
- Expand distribution to reach a wider customer base (correct)
- Shift distribution to online channels to reduce costs
What is the primary sales promotion strategy during the Maturity phase of the product life cycle?
What is the primary sales promotion strategy during the Maturity phase of the product life cycle?
What is the primary product strategy during the Introduction phase of the product life cycle?
What is the primary product strategy during the Introduction phase of the product life cycle?
What is the primary advertising strategy during the Decline phase of the product life cycle?
What is the primary advertising strategy during the Decline phase of the product life cycle?
What is the primary marketing objective during the Decline phase of the product life cycle?
What is the primary marketing objective during the Decline phase of the product life cycle?
What is the primary product strategy during the Maturity phase of the product life cycle?
What is the primary product strategy during the Maturity phase of the product life cycle?
What is the primary pricing strategy during the Growth phase of the product life cycle?
What is the primary pricing strategy during the Growth phase of the product life cycle?
What is the primary sales promotion strategy during the Decline phase of the product life cycle?
What is the primary sales promotion strategy during the Decline phase of the product life cycle?
