Identifying Target Market and Customers Quiz
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Questions and Answers

What was Canva's strategy?

  • Focusing on virtual communication
  • Relying on fear for creativity
  • Solving relatable problems (correct)
  • Inventing unique products

Which habit focuses on enhancing self-awareness to manage behaviors when dealing with essential but challenging tasks?

  • Self-goal setting
  • Self-reward
  • Self-observation (correct)
  • Self-punishment

What is the main problem highlighted in the Creativity Habit section?

  • Enjoying nurturing ideas
  • Fear of success
  • Love for disorder
  • Judging over creating ideas (correct)

Which entrepreneur is known for his work on Zoom?

<p>Eric Yuan (C)</p> Signup and view all the answers

What does the Natural Reward habit focus on?

<p>Making tasks enjoyable and emphasizing their positive aspects (B)</p> Signup and view all the answers

Which habit involves creating something in the absence of planning?

<p>The Improvisation Habit (D)</p> Signup and view all the answers

What do New Customers refer to?

<p>Customers who have just joined the customer base for the first time (C)</p> Signup and view all the answers

Which type of customers are known as 'lookers' or 'prospects'?

<p>Potential Customers (D)</p> Signup and view all the answers

What characterizes Impulse Customers?

<p>They make buying decisions quickly (D)</p> Signup and view all the answers

Who are Discount Customers?

<p>Customers who always seek discounts (D)</p> Signup and view all the answers

What distinguishes Angry Customers among the other types?

<p>They may be difficult to handle (C)</p> Signup and view all the answers

How can entrepreneurs be described based on the text?

<p>Wanting to create jobs rather than seeking employment (A)</p> Signup and view all the answers

What is the purpose of a Proof of Concept (POC)?

<p>To demonstrate the feasibility and potential success of a product idea (B)</p> Signup and view all the answers

What percentage of small businesses fail within the first two years, according to the Small Business Administration (SBA)?

<p>33% (D)</p> Signup and view all the answers

Which of the following is NOT a common reason for small business failure?

<p>Successful marketing initiatives (B)</p> Signup and view all the answers

Why is it essential for business owners to understand barriers to entry?

<p>To assess economic hurdles that new entrants face (D)</p> Signup and view all the answers

What does it mean for an entrepreneur to mitigate company-specific risks?

<p>To reduce or manage risks unique to their own business (B)</p> Signup and view all the answers

Which statement best summarizes the success rate of small businesses over 10 years?

<p>~33% of small businesses make it to 10 years or longer (C)</p> Signup and view all the answers

What does 'mitigate' mean in the context of running a business?

<p>To reduce or minimize the impact of risks (B)</p> Signup and view all the answers

What is infrastructure in the context of business operations?

<p>Basic physical and organizational structures needed for business operation (B)</p> Signup and view all the answers

Which term refers to building a business using personal savings and borrowed money, without external funding?

<p>Bootstrapping (A)</p> Signup and view all the answers

Why can a faulty infrastructure lead to the failure of small businesses?

<p>It may prevent smooth operational functioning (A)</p> Signup and view all the answers

What is the main characteristic of bootstrapping in business?

<p>Uses personal savings and minimal external funding (B)</p> Signup and view all the answers

Why must successful owners possess the ability to mitigate company-specific risks?

<p>To reduce or minimize the impact of risks on business operations (A)</p> Signup and view all the answers

What skills should entrepreneurs focus on improving to reduce stress for themselves and the people they work with?

<p>People skills for effective communication (D)</p> Signup and view all the answers

What strategy is recommended for managing tasks in a business effectively?

<p>Start by focusing on important tasks then address less critical ones (B)</p> Signup and view all the answers

Why is it important for entrepreneurs to work on time management?

<p>To ensure the right tasks are being worked on effectively (A)</p> Signup and view all the answers

What aspect of sales should entrepreneurs work on to enhance their sales pitch?

<p>Negotiation and presentation skills (B)</p> Signup and view all the answers

What should entrepreneurs do to remain calm and better handle stressful situations?

<p>Give themselves time to relax and recharge (A)</p> Signup and view all the answers

Why is it beneficial for entrepreneurs to focus on improving their business skills through courses?

<p>To enhance general business knowledge and strategies (C)</p> Signup and view all the answers

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