5 Questions
What is the first step in the market research process according to the text?
Defining the problem
Why is defining the problem considered essential in market research?
To formulate relevant questions effectively
What is a buyer persona according to the text?
A fictional representation of an ideal customer
Why should interviews in market research be structured according to the text?
To build a comprehensive understanding
What should be avoided when formulating questions in market research?
Including ambiguous or confusing terms
Learn about target market in business and how it helps in differentiating products, integrating business activities, and achieving long-term goals. Discover how it is defined based on demographics, psychographics, behaviors, and needs.
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