Podcast
Questions and Answers
What is the purpose of research objectives?
What is the purpose of research objectives?
- To make the problem statement more complex
- To limit the scope of the research project
- To specify what information is needed to solve the problem (correct)
- To increase the number of respondents
How should research objectives be in relation to the limitations of time, money, and technology?
How should research objectives be in relation to the limitations of time, money, and technology?
- They should be ignored if they exceed the limitations
- They should be made more general to accommodate limitations
- They should be obtainable through marketing research despite limitations (correct)
- They should be completely disregarded due to limitations
What is the recommended range of research objectives per project?
What is the recommended range of research objectives per project?
- It depends on the complexity of the problem statement
- One objective to two objectives
- Seven objectives to ten objectives
- Three objectives to six objectives (correct)
What do research objectives specify?
What do research objectives specify?
In what way do research objectives word questions?
In what way do research objectives word questions?
What is the primary characteristic of research objectives?
What is the primary characteristic of research objectives?
What is the main purpose of defining the problem in marketing research?
What is the main purpose of defining the problem in marketing research?
In marketing research, when is a decision necessary?
In marketing research, when is a decision necessary?
What should all methods of measuring the value of research demonstrate?
What should all methods of measuring the value of research demonstrate?
What do research objectives provide when achieved?
What do research objectives provide when achieved?
When is exploratory research usually conducted in marketing research?
When is exploratory research usually conducted in marketing research?
What is the primary reason for undertaking exploratory research in marketing?
What is the primary reason for undertaking exploratory research in marketing?
What is the purpose of a situation analysis?
What is the purpose of a situation analysis?
What should the researcher start with when conducting a situation analysis?
What should the researcher start with when conducting a situation analysis?
What is an example of a method used in a situation analysis?
What is an example of a method used in a situation analysis?
What should the researcher move to after understanding the industry in a situation analysis?
What should the researcher move to after understanding the industry in a situation analysis?
What should a situation analysis help in properly defining?
What should a situation analysis help in properly defining?
What is sometimes confused with problems when diagnosing a problem?
What is sometimes confused with problems when diagnosing a problem?
What is the most important step in the marketing research process?
What is the most important step in the marketing research process?
When does a problem occur, according to the text?
When does a problem occur, according to the text?
What are examples of key performance indicators (KPIs) mentioned in the text?
What are examples of key performance indicators (KPIs) mentioned in the text?
What does a marketing opportunity represent?
What does a marketing opportunity represent?
Why is defining the problem crucial in the marketing research process?
Why is defining the problem crucial in the marketing research process?
What do some firms rely on to renew their life cycles and stay competitive?
What do some firms rely on to renew their life cycles and stay competitive?
What is the role of a symptom in the context of defining a problem?
What is the role of a symptom in the context of defining a problem?
Why is it important to determine the probable cause of the symptoms?
Why is it important to determine the probable cause of the symptoms?
What are decision alternatives in the context of defining a problem?
What are decision alternatives in the context of defining a problem?
Why does a researcher's marketing education and knowledge come into play when determining decision alternatives?
Why does a researcher's marketing education and knowledge come into play when determining decision alternatives?
What is the purpose of developing the problem statement in the context of defining a problem?
What is the purpose of developing the problem statement in the context of defining a problem?
Can the symptoms be verified by other factors identified in the situation analysis?
Can the symptoms be verified by other factors identified in the situation analysis?
What are decision alternatives in the context of defining a problem?
What are decision alternatives in the context of defining a problem?
Why does the researcher's marketing education and knowledge come into play when brainstorming decision alternatives?
Why does the researcher's marketing education and knowledge come into play when brainstorming decision alternatives?
What is the purpose of developing the problem statement in the context of decision alternatives?
What is the purpose of developing the problem statement in the context of decision alternatives?
What should all decision alternatives represent?
What should all decision alternatives represent?
What is the most crucial role of symptoms in relation to decision alternatives?
What is the most crucial role of symptoms in relation to decision alternatives?
How do decision alternatives relate to the situation analysis?
How do decision alternatives relate to the situation analysis?
In the context of decision alternatives, when might marketing research not be needed?
In the context of decision alternatives, when might marketing research not be needed?
What should all methods of measuring the value of marketing research explicitly link the research results to?
What should all methods of measuring the value of marketing research explicitly link the research results to?
In the context of decision alternatives, why might marketing research not be needed if the product is at the end of its life cycle?
In the context of decision alternatives, why might marketing research not be needed if the product is at the end of its life cycle?
What might be a reason for not conducting marketing research when costs far exceed the expected value?
What might be a reason for not conducting marketing research when costs far exceed the expected value?
In what situation might a manager have the experience to act without any additional information in the context of decision alternatives?
In what situation might a manager have the experience to act without any additional information in the context of decision alternatives?
What could be a reason for not conducting marketing research if competitive firms need to react quickly?
What could be a reason for not conducting marketing research if competitive firms need to react quickly?
What is the recommended range of research objectives per project?
What is the recommended range of research objectives per project?
What do research objectives specify?
What do research objectives specify?
Why is defining the problem crucial in the marketing research process?
Why is defining the problem crucial in the marketing research process?
When is exploratory research usually conducted in marketing research?
When is exploratory research usually conducted in marketing research?
What is the primary characteristic of research objectives?
What is the primary characteristic of research objectives?
What should a situation analysis help in properly defining?
What should a situation analysis help in properly defining?
In marketing research, when is a decision necessary?
In marketing research, when is a decision necessary?
What represents a marketing opportunity according to the text?
What represents a marketing opportunity according to the text?
Why is understanding decision alternatives important according to the text?
Why is understanding decision alternatives important according to the text?
What role do decision alternatives play in defining a problem in marketing research?
What role do decision alternatives play in defining a problem in marketing research?
When does a problem occur, according to the text?
When does a problem occur, according to the text?
What do decision alternatives help in determining in marketing research?
What do decision alternatives help in determining in marketing research?
Why is defining the problem considered the most important step in the marketing research process?
Why is defining the problem considered the most important step in the marketing research process?
In the context of defining a problem, what is a symptom?
In the context of defining a problem, what is a symptom?
What occurs when there is a gap between what did happen and what could have happened?
What occurs when there is a gap between what did happen and what could have happened?
What represents a potentially favorable circumstance in which a company can perform successfully?
What represents a potentially favorable circumstance in which a company can perform successfully?
What are key performance indicators (KPIs) used for?
What are key performance indicators (KPIs) used for?
What happens if a problem is defined incorrectly in the marketing research process?
What happens if a problem is defined incorrectly in the marketing research process?
