Identifying Competitors Through Market Research
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Questions and Answers

Examine the market for your product or service. Then, figure out what other companies sell something that would ______ with you.

compete

Don’t forget to talk to your ______ team during this process.

sales

Collect customer feedback. Customer feedback can be an excellent tool for how to identify ______.

competitors

Analyze the SERP and SEO strategies. SEO analysis or keyword research is an excellent tool for identifying indirect competition and SERP ______.

<p>competition</p> Signup and view all the answers

Look at paid ad data. Paid ads and pay-per-click (PPC) advertising go hand-in-hand with SEO. So, look at data from programs like AdWords to repeat the process for keywords that ______ to your business.

<p>matter</p> Signup and view all the answers

Market research is not necessary when trying to identify competitors.

<p>False</p> Signup and view all the answers

Customer feedback is not a useful tool for identifying competitors.

<p>False</p> Signup and view all the answers

Analyzing SEO strategies does not help in identifying indirect competition.

<p>False</p> Signup and view all the answers

Paid ads and PPC advertising are not related to identifying competitors.

<p>False</p> Signup and view all the answers

Social media communities are not a viable method for finding competitors.

<p>False</p> Signup and view all the answers

Talking to your business network is not mentioned as a method to find competitors.

<p>False</p> Signup and view all the answers

It is not important to figure out what other companies sell something that would compete with your product or service.

<p>False</p> Signup and view all the answers

SEO analysis primarily focuses on direct competition rather than indirect competition.

<p>False</p> Signup and view all the answers

Collecting customer feedback should only be done before customers choose your product.

<p>False</p> Signup and view all the answers

Free or affordable SEO tools are not effective in identifying competitors.

<p>False</p> Signup and view all the answers

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