Identifying Competitors Through Market Research

Examine the market for your product or service. Then, figure out what other companies sell something that would ______ with you.

Don’t forget to talk to your ______ team during this process.

Collect customer feedback. Customer feedback can be an excellent tool for how to identify ______.

Analyze the SERP and SEO strategies. SEO analysis or keyword research is an excellent tool for identifying indirect competition and SERP ______.

Look at paid ad data. Paid ads and pay-per-click (PPC) advertising go hand-in-hand with SEO. So, look at data from programs like AdWords to repeat the process for keywords that ______ to your business.

Market research is not necessary when trying to identify competitors.

Customer feedback is not a useful tool for identifying competitors.

Analyzing SEO strategies does not help in identifying indirect competition.

Paid ads and PPC advertising are not related to identifying competitors.

Social media communities are not a viable method for finding competitors.

Talking to your business network is not mentioned as a method to find competitors.

It is not important to figure out what other companies sell something that would compete with your product or service.

SEO analysis primarily focuses on direct competition rather than indirect competition.

Collecting customer feedback should only be done before customers choose your product.

Free or affordable SEO tools are not effective in identifying competitors.