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What is an enduring creative idea according to the text?
What is an enduring creative idea according to the text?
- A dynamic process that evolves as the brand and audience change (correct)
- A concept unrelated to marketing strategy
- A static concept that never changes over time
- An idea that changes frequently to adapt to the market
How is an enduring creative idea defined in the text?
How is an enduring creative idea defined in the text?
- A constantly changing theme in marketing
- A passing trend in marketing strategies
- A key message or theme that remains consistent over time (correct)
- A temporary message for short-term campaigns
In what way can an enduring creative idea be articulated, as mentioned in the text?
In what way can an enduring creative idea be articulated, as mentioned in the text?
- Through continuously changing visuals
- Through a strapline or visual representation (correct)
- By creating different messages for different audiences
- By avoiding any consistent theme in marketing
What role does an enduring creative idea play in marketing?
What role does an enduring creative idea play in marketing?
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What example of expressing an enduring creative idea is mentioned in the text?
What example of expressing an enduring creative idea is mentioned in the text?
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How should an enduring creative idea evolve over time, based on the text?
How should an enduring creative idea evolve over time, based on the text?
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What does an enduring creative idea demonstrate about a brand?
What does an enduring creative idea demonstrate about a brand?
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Why is it important for an enduring creative idea to speak to the target audience?
Why is it important for an enduring creative idea to speak to the target audience?
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How long is an enduring creative idea supposed to last?
How long is an enduring creative idea supposed to last?
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Which term BEST describes an enduring creative idea based on the text?
Which term BEST describes an enduring creative idea based on the text?
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