IAB305 Enterprise Systems Lifecycle Week 2

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Questions and Answers

What is one main benefit of recognizing traditional owners in an organization?

It builds stronger community relationships. (correct)

It enhances the organization's financial performance.

It increases the number of business partnerships.

It improves the organization's public image.

Which factor is critical for businesses when identifying the need for new information systems?

The cost of hiring new employees.

The brand image of the system provider.

The aesthetic design of the system.

The current problems the business is facing. (correct)

What aspect is NOT considered when deciding on the type of information system needed?

The specific business goals of the organization.

The level of employee training required.

The technical capabilities available.

The marketing strategies of competitors. (correct)

Which of the following is a key challenge organizations may face during the implementation of new systems?

Integrating the system with existing processes. Signup and view all the answers

What influences the methods businesses use to source their information systems?

The previous experience with similar systems. Signup and view all the answers

What is one main focus of the Unit IAB305?

Enterprise Systems Lifecycle Signup and view all the answers

What type of assessment requires students to work in groups?

Group Work Assignments Signup and view all the answers

Which of the following best describes customer segments?

Unique groups within the market that a business targets Signup and view all the answers

What is a recommended reading for IAB305?

Management Information Systems Signup and view all the answers

Which activity is NOT included in the weekly tutorial schedule?

Group Project Presentation Signup and view all the answers

How many members are required in a group for the assignments?

4 members minimum Signup and view all the answers

What allows for anonymous marking in peer reviews?

Peer Review System Signup and view all the answers

What is one of the components included in the Unit overview?

Change Management Signup and view all the answers

What is the primary goal of Philips by the year 2025?

To improve the lives of 3 billion people annually Signup and view all the answers

Which of the following best describes strategic objectives?

Continuous improvement activities that are actionable Signup and view all the answers

What type of analysis is undertaken to inform the strategic planning process?

Internal and external environment analysis Signup and view all the answers

Which of the following actions is an example of strategy implementation?

Focusing on improving the customer experience Signup and view all the answers

How does Philips describe its workplace culture?

The best place to work for passionate individuals Signup and view all the answers

What is the purpose of strategy monitoring and review?

To ensure implementation of strategic objectives Signup and view all the answers

What is a key part of creating a strategic plan?

Breaking down abstract concepts into actionable steps Signup and view all the answers

Which of the following is NOT a goal Philips aims to achieve?

Simplifying the product range Signup and view all the answers

What is a characteristic of strategic decisions?

Long-term decisions spanning more than 5 years Signup and view all the answers

Which system is specifically associated with enhancing customer service?

Customer service system Signup and view all the answers

Which area does not directly concern employee management?

R&D, Technology, Systems Development Signup and view all the answers

What factor is typically considered when making strategic decisions?

Competitor actions Signup and view all the answers

Which of the following is NOT a type of logistics mentioned?

Training logistics Signup and view all the answers

Which of the following is associated with enhancing efficiency in production?

Computer-aided design system Signup and view all the answers

What is a primary consideration when examining market changes for strategic decisions?

Technological advancements Signup and view all the answers

How does the employee self-service portal primarily benefit organizations?

By streamlining employee access to resources Signup and view all the answers

What feature of the Starbucks app primarily provides convenience to customers?

Mobile payment options Signup and view all the answers

Which data type includes balance updates related to customer accounts in the Starbucks app?

Financial numbers Signup and view all the answers

What type of information does the Starbucks app provide regarding customer loyalty?

Loyalty stars Signup and view all the answers

What type of financial data is NOT tracked by the Starbucks app?

Total sales by month Signup and view all the answers

Which functionality allows customers to easily locate stores using the app?

GPS coordinates Signup and view all the answers

Which of the following best describes a benefit of using the Starbucks app?

Speed of payment Signup and view all the answers

What type of standalone data is included in the Starbucks app's information system?

Standalone numbers Signup and view all the answers

What kind of dates does the Starbucks app track regarding customer purchases?

Purchase dates Signup and view all the answers

What is one objective identified to enhance the Learning & Growth perspective?

Implement a new restaurant operating system Signup and view all the answers

Which objective aligns with the Customer perspective?

Improve customers' satisfaction Signup and view all the answers

Which objective is categorized under Internal Business objectives?

Improve the average time to take an order Signup and view all the answers

Which of the following is NOT an objective mentioned under Financial Perspective?

Enhance kitchen staff's cooking skills Signup and view all the answers

What action did management conclude to improve customers' satisfaction?

Expand menu items Signup and view all the answers

Which objective is most directly related to improving operational efficiency?

Implement a new restaurant operating system Signup and view all the answers

What type of training was decided for the kitchen staff?

Basic cooking course Signup and view all the answers

What aspect is addressed by focusing on improving the average time to take an order?

Internal Business Perspective Signup and view all the answers

Study Notes

Week 2 Tutorial: IAB305 Enterprise Systems Lifecycle

The tutorial covers the IAB305 Enterprise Systems Lifecycle unit, taught by the School of Information Systems at QUT.
The tutorial acknowledges the Turrbal and Yugara people as the traditional owners of the land.
The unit examines Information System (IS) problems facing business organizations.
Students will learn how organizations identify the need for new systems, consider relevant factors, determine the appropriate system type, analyze sourcing methods, understand implementation and integration, and recognize associated challenges and risks.
This knowledge is valuable for IS consultants.
The unit covers business structures, information system applications, analysis of business scenarios, project management, change management, solution identification/sourcing, solution implementation, presentation of solution proposals, and solution planning.

Acknowledgement of Traditional Owners

QUT acknowledges Turrbal and Yugara people as the traditional owners of lands.
Respect is paid to their Elders, customs, and creation spirits.
QUT recognizes the land's ongoing significance in education, research, and learning.
Aboriginal and Torres Strait Islander peoples' contributions to the QUT community are highlighted and acknowledged.

Tutorial Schedule

Lecture Review: The previous week's lecture will be reviewed and summarized.
Case Study Examination: Case studies will be examined, and answers will be compiled in groups.
Case Study Class Discussion: Group answers will be discussed as a class.

Group Work

All assignments are group projects.
Students are responsible for finding peers to work with them.
A communication platform will facilitate classmate identification.
Groups should comprise 5-4 members and must sign a social contract.
Collaboration is possible with students from other classes or online.
Official group enrollments in Canvas should be registered with the tutor.
Group members' anonymous peer review is permitted for assessment 2b.

Textbook

Recommended reading material is "Management Information Systems: Managing the Digital Firm," 15th edition, by KC Laudon and JP Laudon.

General Business Structures

Customer segments: Specific groups within society that organizations serve or sell to (e.g., school children, adults, business workers, retired people).
Customer channels: Outlets offering access to products or services for customers (e.g., retail outlets, eCommerce websites, mobile apps).
Product/service suppliers: Organizations supplying products or services to other organizations for internal use, business support, market combination, or direct sales. (e.g., Raw material and component producers for bike manufacturers).
Supply businesses: Organizations whose business creates business for another organization. (e.g., governments, community or sporting associations).
Typical Business Structure of a Bank: Traditional channels (website, branches, post offices, ATMs). New channels (specialized websites, mobile apps, social media, mortgage brokers). Core banking products/services (savings accounts, loans). Other core businesses (accounting, human resources management, assets management, investments). Demand businesses (real estate, car sales). Supply businesses (government bond sector). Suppliers (banking, insurance, investment products, property valuations). Regulators (Federal and state government agencies, ASX, banking bodies).

General Business Structure Diagrams

Diagram illustrating inputs, outputs, channels, markets, core businesses, demand businesses, regulators, and supply businesses.

Business Systems

Businesses utilize IS systems for operations management, communication, sales and marketing, decision-making, and fostering customer and supplier intimacy. This ultimately creates competitive advantage.

Information Systems Types

TPS (Transaction Processing System): Collects, modifies, and retrieves all transaction data, often used in financial processing.
MIS (Management Information System): Monitors and reports on daily/weekly sales, inventory, and payroll data.
DSS (Decision Support System): Used by middle management for generating reports to aid decision-making.
EIS (Executive Information System): Used by executives to create reports for strategic decision-making.

Information System Theory

Hardware—Physical computer hardware, input, output, and storage devices.
Software—Computer programs enabling hardware functions.
Data—Information needed by the organization.
Policies & processes—Governing system operations.
People—Users and support personnel.

System Theory

A system is a collection of interconnected components working toward a collective goal.
A static system is defined by input, processing, and output.
An adaptive system has added control and feedback to the static system.

Hierarchy vs Decision Making

Categorization of types of decisions based on the level of management (strategic decisions, middle management and knowledge workers' decisions, production and service workers' decisions, data workers' decisions). Decisions are categorized by type, timescale, organizational impact and frequency.

Organizational Perspectives

Financial: Profit/loss.
Customer: The customer experience.
Internal business: Efficiency improvements.
Learning & Growth: Staff training and new/upgraded systems.
Continuous Improvement: Improvement in organizational processes and structure.

How does IS Help Businesses?

SCM & CRM Systems: Streamline supply chain management and customer relationship management processes.
Computer-aided manufacturing system: Systems for generating designs and specifications.
Web sites & social technology: Engage customers with web presence.
Customer service system: Improve customer support workflows.
Inbound & Outbound Logistics: Manage materials flow.
Sales & Marketing: Streamline sales to marketing.
HR, R&D, Technology, Systems, Development & Procurement: Manage human capital, strategy, technology, and operations.
Financial decisions support system: Strategic finance management.
Employee self-service: Provide employees with access and tools.
Employee management: Track employees' contributions and performance.
Computer-aided design system: Manage designs.

What are Strategic Decisions?

Generally long-term decisions (5+ years).
Reflect competitor activity.
Evaluate if the market environment has changed.
Assess technological advancements and their efficiency.

Why Change

Market conditions: Significant changes to market.
Disruptive technologies: Significant advances in technology.
Stakeholder influences: Impact from associated entities.
Regulations/legal changes: Governing body actions.
Unforeseen circumstances: Unpredictable events.
People: Expectations changes.
Economic changes: Significant economic events (like pandemics).

What if we don't change?

Strategic Failure Indicators: Collapse of share price, loss of market share, reduced revenues, resignations, unhappy customers, loss of business.

Strategic Failure?

BlackBerry's case study: Loss of market share due to a failure to adapt to the competitive environment. (inability to recognize and adapt to user needs).

How to avoid Strategic Failure

Strategic Planning: a structured process for addressing a situation.
Document current situation.
Define desired future state.
Establish mission, vision, strategies, and policies.

Mission, Vision, Goals & Values

Mission: Defines current state of the organization, its purpose, and the reasons for its existence—what it does, who it's for, and how it operates.
Vision: Describes the ideal future state of the organization, its desired goals, and intended outcomes for the medium and long term.
Goals: Express the organization's objectives for achieving its vision over a timeframe.
Values: Define the operating philosophies and principles guiding an organization regarding internal actions, as well as relationships with various stakeholders (e.g., customers, partners, shareholders, competitors).

Examples of Mission Statements

Various examples of well-known companies' mission statements are provided. (examples: Google, Amazon, Toyota).

Examples of Vision Statements

Various examples of well-known companies' vision statements are provided. (examples: Levi's, IKEA, Save the Children, Philips).

The Strategic Planning Process

Explains the cyclical process of organizational strategic planning. The process involves identifying internal and external environment analyses, setting strategic objectives, creating a plan, enacting the plan, and monitoring/reviewing progression.

What Analysis tools can we use?

Porter's Five Forces Model: Helps analyze external competitive forces impacting an organization and how they can be countered.
Porter's Generic Strategies: Evaluate how external forces can be leveraged.
Nolan's Stage Model: Assesses current organization's information system development.
McFarlan's Strategic Grid: Analyzes current and future applications portfolio.
Porter's Value Chain Analysis: Examines the value-added aspects of information within the organization.

Porter's Five Forces Analysis

Explains the model with focus on the five different competitive forces: Threat of substitute products or services, Supplier power, Rivalry between existing competitors, Buyer power, Threat of new entrants

Successful Strategies: Example – Netflix

Explains and details Netflix's strategy for success: Began by sending DVDs through the mail, then shifted to a subscription-based streaming service, developed and invested in content. Focus on customer needs.

Exercise 1: Starbucks

Customer case study about Starbucks' success, strategies, and the various products and services offered.
Identify relevant data types stored in the Starbucks information system(e.g., financial data, purchase dates, loyalty points, location information). Explain the data types’ functionalities and the information the system provides.

Exercise 2: Restaurant ABC

Case study about a small restaurant chain and their objectives, particularly the strategic objectives to improve customer satisfaction, sales, and menu items.
The objectives are then identified and categorized based on their impact on internal business, learning & growth, customer satisfaction, and financial perspectives.

Exercise 3: Nike

Study case example about Nike’s strategies for building customer loyalty.
Competitive analysis using Porter's Five Forces model helps understand the company’s success.

General Information

There are group discussion components for several topics.

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Description

This tutorial focuses on the IAB305 Enterprise Systems Lifecycle unit, exploring key aspects of information systems in business contexts. Students will gain insights into system identification, sourcing methods, implementation challenges, and best practices. This knowledge is essential for IS consultants and aids in understanding organizational needs and project management.