Podcast
Questions and Answers
What is the primary focus of Herzberg's motivation-hygiene theory?
What is the primary focus of Herzberg's motivation-hygiene theory?
Which of the following is considered a hygiene factor in the workplace?
Which of the following is considered a hygiene factor in the workplace?
What function in marketing involves selecting the mode of transport for goods?
What function in marketing involves selecting the mode of transport for goods?
Which right do all South Africans have under the Constitution concerning labor practices?
Which right do all South Africans have under the Constitution concerning labor practices?
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What is the role of financing in the marketing functions?
What is the role of financing in the marketing functions?
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Which of the following accurately describes a motivating factor in the workplace?
Which of the following accurately describes a motivating factor in the workplace?
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What major marketing function involves the sale of products directly to consumers?
What major marketing function involves the sale of products directly to consumers?
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Which right allows workers to form and participate in trade unions?
Which right allows workers to form and participate in trade unions?
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What is the main goal of inventory management?
What is the main goal of inventory management?
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Which activity is NOT part of warehousing?
Which activity is NOT part of warehousing?
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What term describes the expenses associated with storing products until they are sold?
What term describes the expenses associated with storing products until they are sold?
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What defines a common carrier in transportation?
What defines a common carrier in transportation?
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Which type of advertising focuses on increasing demand for all brands of a product?
Which type of advertising focuses on increasing demand for all brands of a product?
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What is unit loading in the context of materials handling?
What is unit loading in the context of materials handling?
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What is the main characteristic of a contract carrier?
What is the main characteristic of a contract carrier?
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Which of the following is NOT a benefit of effective order processing?
Which of the following is NOT a benefit of effective order processing?
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What is the primary purpose of institutional advertising?
What is the primary purpose of institutional advertising?
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Which step involves identifying important selling points for an advertising campaign?
Which step involves identifying important selling points for an advertising campaign?
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What is meant by advertising appropriation?
What is meant by advertising appropriation?
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What is the purpose of sentiment analysis in qualitative social media measurement?
What is the purpose of sentiment analysis in qualitative social media measurement?
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What is a function of a media plan in an advertising campaign?
What is a function of a media plan in an advertising campaign?
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Which of the following best describes a podcast?
Which of the following best describes a podcast?
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What does quantitative social media measurement involve?
What does quantitative social media measurement involve?
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Which step follows the creation of the advertising message in an advertising campaign?
Which step follows the creation of the advertising message in an advertising campaign?
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What is a corporate bond?
What is a corporate bond?
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Which type of bond is solely backed by the reputation of the issuing company?
Which type of bond is solely backed by the reputation of the issuing company?
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What determines the interest rate for corporate bonds issued by a company?
What determines the interest rate for corporate bonds issued by a company?
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What is a registered bond?
What is a registered bond?
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Which option describes a convertible bond?
Which option describes a convertible bond?
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What is e-business primarily focused on?
What is e-business primarily focused on?
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Which of the following is NOT a type of resource used specifically in e-business?
Which of the following is NOT a type of resource used specifically in e-business?
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Which component is NOT part of the five areas of management in a business?
Which component is NOT part of the five areas of management in a business?
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What is one of the goals of proper financial management?
What is one of the goals of proper financial management?
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What does mobile marketing primarily focus on?
What does mobile marketing primarily focus on?
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Which of the following is a key aspect of financial management?
Which of the following is a key aspect of financial management?
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Which resource is classified as material in e-business?
Which resource is classified as material in e-business?
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What is a common responsibility of human resources in e-business?
What is a common responsibility of human resources in e-business?
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Study Notes
The Legal Environment of HRM
- All South Africans have the right to fair labour practices.
- All workers have the right to form, join and participate in trade unions and strike.
- Employers have right to form, join and participate in employer organizations.
- Unions and employers’ organizations can organize themselves as they see fit.
- Unions, employer organizations and employers have the right to engage in collective bargaining.
Herzberg's Motivation-Hygiene Theory
- Motivation-hygiene theory separates satisfaction and dissatisfaction.
- Motivation factors increase motivation but their absence does not necessarily lead to dissatisfaction.
- Motivation factors act as satisfiers when present.
- Hygiene factors reduce dissatisfaction when present but do not necessarily lead to high levels of motivation.
- Hygiene factors act as dissatisfiers when absent.
Eight Major Marketing Functions
-
Exchange Functions: Buying and selling merchandise.
- Buying: obtaining raw materials, keeping appropriate inventory, choosing suppliers.
- Selling: transfers ownership of a product from seller to customer.
-
Physical Distribution Functions: Involve transporting goods from producers to customers.
- Transporting: choosing cost-effective and timely transportation methods.
- Storing goods: maximizes sales by storing goods until they are most likely to sell.
-
Facilitating Functions: Assist other functions in their operations
- Financing: supports all stages of marketing.
- Standardizing and grading: establishes and maintains quality standards for a product.
- Risk taking: assume the risk of ownership and handling of the product.
- Market information: collecting and disseminating information about the product.
Inventory Management
- Inventory management: Optimizing inventory to minimize costs, including holding costs and potential stockout costs.
- Holding costs: expenses incurred when storing products.
- Include money invested in inventory, storage space, insurance, and taxes.
- Stockout costs: lost sales due to a lack of inventory.
Order Processing
- Order processing: managing customer purchase orders, including receiving and fulfilling orders.
Warehousing
- Warehousing: receiving, storing, and preparing goods for shipment.
- Includes receiving goods, identifying and sorting goods, storing goods, and managing the recall, picking, and assembly of goods.
Materials Handling
- Materials handling: physically handling goods within warehouses and during transportation.
- Unit loading: combining various smaller cartons, barrels, or boxes into standardized units for efficient movement by forklifts, conveyors, or trucks.
Transportation
- Transportation: shipping products to customers.
- Carrier: a company offering transportation services.
- Common carrier: offers services to all shippers (e.g.: railroads, airlines).
- Contract carrier: services a limited number of businesses as per legal restrictions.
- Private carrier: owned and operated by the shipper.
Types of Advertising by Purpose
- Primary-demand advertising: aims to increase product demand across all brands within a specific industry (e.g., The South African Sugar Association).
- Selective-demand (or brand) advertising: promotes a specific brand (most common type of advertising).
- Institutional advertising: enhances a business's image or reputation (e.g., Telkom sponsoring the South African Olympic team).
Major Steps in Developing an Advertising Campaign
- Identify and analyze target audience.
- Define advertising objectives.
- Create the advertising platform: key features and selling points for the campaign.
- Determine the advertising appropriation: total budget for advertising within a specific timeframe.
- Develop the media plan: advertising timetable and media selection.
- Create the advertising message: crafting the message.
- Execute the campaign: implementing the plan.
- Evaluate advertising effectiveness: assessing campaign performance.
Photos, Videos, and Podcasts
- Media sharing sites: platforms for uploading photos, videos, and podcasts.
- Photo sharing: allows companies to use photos to create compelling stories about their products or services.
- Videos: effective for storytelling.
- Podcasts: digital audio or video files accessible online for download.
Measuring and Adapting a Social Media Plan
- Quantitative social media measurement: uses numerical data (website visitors, fans/followers, new customers).
- Key performance indicators (KPIs): measures that track progress towards organizational goals.
- Qualitative social media measurement: assesses opinions and beliefs about a brand, often using sentiment analysis.
- Sentiment analysis: analyzes the mood and emotions expressed surrounding social media activities.
Defining E-Business
- E-business: using the internet for all business activities and services.
- Not to be confused with e-commerce: buying and selling activities conducted online using the internet.
- Mobile marketing: engaging with customers and selling through mobile devices.
Combining e-Business Resources
- E-businesses use human, material, informational, and financial resources, often in specialized ways.
- Human Resources: Website designers, Programmers, Web masters
- Material Resources: Computers, Software, High-speed internet connection lines.
- Informational Resources: Customer tracking systems, Order fulfillment and tracking systems, Online content-monitoring systems.
- Financial Resources: Investors in e-businesses, Electronic payments from customers.
A Business's Information Requirements
- Businesses are organized into five areas:
- Finance
- Operations
- Marketing
- Human Resources
- Administration
The Need for Financial Management
- Financial management: managing funds efficiently and effectively.
- Financial management ensures:
- Funds are available when needed.
- Funds are obtained at the lowest cost.
- Funds are used efficiently.
- Financing priorities align with goals.
- Spending is controlled and planned.
- Customers pay bills on time.
- Bills are paid promptly.
- Funds are available for tax payments.
- Excess cash is invested.
- Private placement: selling stocks and corporate securities directly to investors, like insurance companies, pension funds, or mutual funds.
Corporate Bonds
- Corporate bond: a company's promise to repay a specific amount of money plus interest.
- Interest rates vary depending on the company's financial health.
- Factors affecting interest rates:
- The company's ability to pay interest.
- The company's ability to repay the bond at maturity.
- Registered bond: a bond registered in the owner's name by the company.
- Maturity date: the date when borrowed money is repaid.
Types of Bonds
- Debenture bond: backed only by the issuing company's reputation.
- Mortgage bond: secured by various assets of the issuing company.
- Convertible bond: can be exchanged for shares of the company´s common stock at the owner´s discretion.
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Description
This quiz covers the legal environment of Human Resource Management in South Africa, focusing on workers' rights and collective bargaining. Additionally, it explores Herzberg's Motivation-Hygiene Theory, distinguishing between motivation and hygiene factors. Test your knowledge on these important HRM concepts.