How well do you know Burberry?

Burberry: A Brief History

• Burberry is a British luxury fashion house founded in 1856 by Thomas Burberry.
• The company is headquartered in London, England and is known for its ready-to-wear clothing, leather accessories, and footwear.
• Burberry's name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear.
• The trademark "BURBERRY" is derived from the founder's surname and is virtually synonymous with the tan gabardine raincoat.
• The Burberry Equestrian Knight logo was developed in 1901, containing the Latin word "Prorsum", meaning "forwards", and later registered as a trademark in 1909.
• Burberry became famous for its gabardine fabric, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving.
• During World War I, the "trench coat" was born when British officers wore Burberry's gabardine coats in the trenches.
• In the 1970s and 1980s, Burberry signed agreements with manufacturers worldwide to produce complementary products, leading to the growth of the brand in sales and profits through the late 90s.
• In 1997, Victor Barnett became chairman of Burberry, hiring Rose Marie Bravo to execute a corporate reorganization and restoration of the brand as a luxury fashion house.
• Christopher Bailey joined Burberry as creative director in May 2001. He became CEO in 2014 and stepped down in March 2018.
• In May 2021, Burberry announced it would become a "climate positive" company by 2040 and committed to reduce chain emissions by 46% by 2030.
• In September 2022, Burberry announced that Daniel Lee, former creative director of Bottega Veneta, would replace Riccardo Tisci as the company's chief creative officer.