Podcast
Questions and Answers
What is Burberry known for?
What is Burberry known for?
What is the meaning of the Latin word 'Prorsum' in the Burberry Equestrian Knight logo?
What is the meaning of the Latin word 'Prorsum' in the Burberry Equestrian Knight logo?
What is the origin of the trademark 'BURBERRY'?
What is the origin of the trademark 'BURBERRY'?
What is gabardine fabric?
What is gabardine fabric?
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What is the history of the 'trench coat'?
What is the history of the 'trench coat'?
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Who became Burberry's CEO in 2014?
Who became Burberry's CEO in 2014?
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What did Victor Barnett do when he became chairman of Burberry?
What did Victor Barnett do when he became chairman of Burberry?
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What did Burberry announce in May 2021?
What did Burberry announce in May 2021?
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Who will replace Riccardo Tisci as Burberry's chief creative officer?
Who will replace Riccardo Tisci as Burberry's chief creative officer?
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Study Notes
Burberry: A Brief History
- Burberry is a British luxury fashion house founded in 1856 by Thomas Burberry.
- The company is headquartered in London, England and is known for its ready-to-wear clothing, leather accessories, and footwear.
- Burberry's name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear.
- The trademark "BURBERRY" is derived from the founder's surname and is virtually synonymous with the tan gabardine raincoat.
- The Burberry Equestrian Knight logo was developed in 1901, containing the Latin word "Prorsum", meaning "forwards", and later registered as a trademark in 1909.
- Burberry became famous for its gabardine fabric, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving.
- During World War I, the "trench coat" was born when British officers wore Burberry's gabardine coats in the trenches.
- In the 1970s and 1980s, Burberry signed agreements with manufacturers worldwide to produce complementary products, leading to the growth of the brand in sales and profits through the late 90s.
- In 1997, Victor Barnett became chairman of Burberry, hiring Rose Marie Bravo to execute a corporate reorganization and restoration of the brand as a luxury fashion house.
- Christopher Bailey joined Burberry as creative director in May 2001. He became CEO in 2014 and stepped down in March 2018.
- In May 2021, Burberry announced it would become a "climate positive" company by 2040 and committed to reduce chain emissions by 46% by 2030.
- In September 2022, Burberry announced that Daniel Lee, former creative director of Bottega Veneta, would replace Riccardo Tisci as the company's chief creative officer.
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Description
Test your knowledge of Burberry with our brief history quiz! From the iconic gabardine raincoat to the famous Equestrian Knight logo, see how much you know about this British luxury fashion house. Challenge yourself with questions about its history, trademark, and notable figures like Christopher Bailey and Rose Marie Bravo. Take the quiz now and become a Burberry expert!
