Podcast
Questions and Answers
What are some of the factors utilized by Burberry to influence consumer purchasing decisions?
What are some of the factors utilized by Burberry to influence consumer purchasing decisions?
- Motivation, perception, personality, and lifestyle (correct)
- Taste, smell, touch, and sight
- Quality, quantity, color, and convenience
- Price, promotion, place, and product
Which theories have been carefully utilized by Burberry to reposition its brand for the modern age?
Which theories have been carefully utilized by Burberry to reposition its brand for the modern age?
- Motivation, perception, personality, and lifestyle (correct)
- Trait theory, psychodynamic theory, humanistic theory, and social-cognitive theory
- Classical conditioning, operant conditioning, social learning theory, and cognitive dissonance theory
- Behaviorism, cognitivism, humanism, and constructivism
What factors are important in affecting consumer decision making for high fashion products according to the text?
What factors are important in affecting consumer decision making for high fashion products according to the text?
- Taste, smell, and touch
- Price, durability, and convenience
- Brand reputation, availability, and advertising
- Motivation, personality, and emotion (correct)
Which strategies have been utilized by Burberry to influence the purchase decisions of consumers?
Which strategies have been utilized by Burberry to influence the purchase decisions of consumers?
What does the paper conclude have been carefully utilized by Burberry to reposition its brand for the modern age?
What does the paper conclude have been carefully utilized by Burberry to reposition its brand for the modern age?
Flashcards
Motivation (in consumer behavior)
Motivation (in consumer behavior)
Internal and external factors that drive consumers to address needs through purchasing.
Perception (in consumer behavior)
Perception (in consumer behavior)
The process by which consumers interpret sensory information to form a meaningful view of the world.
Personality (in consumer behavior)
Personality (in consumer behavior)
A consumer's consistent patterns of behavior, influencing how they respond to marketing stimuli.
Lifestyle (in consumer behavior)
Lifestyle (in consumer behavior)
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Motivation, personality, and emotion
Motivation, personality, and emotion
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Study Notes
Factors Influencing Consumer Purchasing Decisions
- Social status and prestige are key factors in influencing consumer purchasing decisions for luxury brands like Burberry
- The desire for uniqueness and exclusivity also plays a significant role in driving consumer purchasing decisions
- Emotional connections and experiences are crucial in shaping consumer purchasing decisions, particularly for high-fashion products
Theories Utilized by Burberry
- The Social Identity Theory (SIT) has been utilized by Burberry to reposition its brand for the modern age
- The Elaboration Likelihood Model (ELM) has also been carefully utilized by Burberry to influence consumer purchasing decisions
Key Factors in Consumer Decision Making
- Quality and craftsmanship are essential factors in affecting consumer decision making for high-fashion products
- Brand heritage and history also play a significant role in shaping consumer purchasing decisions for luxury brands
- The perceived value of the product is another crucial factor influencing consumer purchasing decisions
Strategies Utilized by Burberry
- Burberry has utilized experiential marketing strategies to create immersive brand experiences, influencing consumer purchasing decisions
- The brand has also employed social media influencers and celebrity endorsements to drive consumer purchasing decisions
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