6 Questions
What is affiliate marketing?
A business model where advertisers compensate publishers based on the number of visitors they bring to their website
To improve the discoverability of a website, Product Managers should focus on optimizing the website for ______ engines
search
Improving the website's technical structure, including its HTML code, URLs, and ______
metadata
Building high-quality backlinks from reputable websites to increase the website's ______
authority
Product Managers should also understand what Google ______ are in order to build websites that speak to the search engine in addition to speaking to the users
Algorithms
Search engines use bots called ______ or 'crawlers' that go out and scour the web for new or updated content
spiders
Take this quiz to test your knowledge on affiliate marketing and its business model. Learn the ins and outs of how businesses compensate affiliates and the strategies used to drive traffic and generate sales. Test your understanding of this lucrative marketing approach and impress your peers with your expertise in affiliate marketing.
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