How Well Do You Know Affiliate Marketing?
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Questions and Answers

What is affiliate marketing?

  • A business model where advertisers compensate publishers based on the number of visitors they bring to their website (correct)
  • A business model where advertisers sell their own products to publishers
  • A business model where publishers compensate advertisers based on the number of visitors they bring to their website
  • A business model where publishers sell their own products to advertisers

    • To improve the discoverability of a website, Product Managers should focus on optimizing the website for ______ engines

    search

    Improving the website's technical structure, including its HTML code, URLs, and ______

    metadata

    Building high-quality backlinks from reputable websites to increase the website's ______

    <p>authority</p> Signup and view all the answers

    Product Managers should also understand what Google ______ are in order to build websites that speak to the search engine in addition to speaking to the users

    <p>Algorithms</p> Signup and view all the answers

    Search engines use bots called ______ or 'crawlers' that go out and scour the web for new or updated content

    <p>spiders</p> Signup and view all the answers

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