10 Questions
What is Apple's headquarters location?
Cupertino, California
When was Apple founded?
1976
What was Apple's second computer?
Apple II
Who guided Apple back to profitability through the introduction of iMac, iPod, iPhone and iPad?
Steve Jobs
When did Apple become the first publicly traded U.S. company to be valued at over $1 trillion?
August 2018
What was the first device introduced by Apple in 2001?
iPod
What was the first successful product released by Apple under Tim Cook's leadership?
Beats Electronics
What was the first device powered by an Apple-designed processor?
MacBook Air
What service did Apple launch in March 2023?
Apple Pay Later
What was the significance of the Apple Store in Towson, Maryland in June 2022?
It was the first Apple Store to unionize in the U.S.
Study Notes
- Apple Inc. is an American multinational technology company headquartered in Cupertino, California.
- It is the world's largest technology company by revenue, with US$394.3 billion in 2022 revenue.
- As of March 2023, Apple is the world's biggest company by market capitalization.
- Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell Wozniak's Apple I personal computer.
- The company's second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers.
- Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating system on Intel-powered PC clones in the 1990s.
- Jobs guided Apple back to profitability through a number of tactics including introducing the iMac, iPod, iPhone and iPad to critical acclaim.
- Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022.
- The company receives criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics.
- Apple has consistently been ranked as one of the world's most valuable brands.
- Steve Jobs attempted a boardroom coup and was stripped of his operational duties in 1985, leading to his resignation from Apple and founding of NeXT
- Apple continued to dominate the desktop publishing market with the Macintosh, LaserWriter, and PageMaker, but lost its position in the late 1980s due to competition from PC clones
- In the early 1990s, Apple introduced lower-cost models and the successful PowerBook, but also experienced market confusion with different brands and the discontinuation of the Apple II series
- Microsoft gained market share with Windows, while Apple struggled to make a case for its more expensive but tightly integrated user experience
- Apple experimented with unsuccessful consumer products, including the Newton tablet division
- John Sculley was replaced as CEO by Michael Spindler in 1993, who formed the AIM alliance with IBM and Motorola to create a new computing platform and allowed Macintosh clones
- Gil Amelio replaced Spindler in 1996 and made deep changes, but also had numerous failed attempts to modernize the MacOS
- Apple purchased NeXT in 1996 for $400 million and brought back Steve Jobs as an advisor, leading to his boardroom coup and appointment as interim CEO in 1997
- Jobs cancelled 70% of the company's products, convinced Microsoft to make a $150 million investment, and ended Mac clone deals
- In 1997, Apple introduced the Apple Store website and began its return to profitability.
- Steve Jobs became CEO of Apple in 1997 and implemented changes to turn the company around.
- The iMac was introduced in 1998 and was a huge success.
- Apple acquired companies to create a portfolio of digital media production software.
- In 2001, Apple released Mac OS X, opened its first retail stores, and introduced the iPod.
- Apple's stock price increased tenfold between 2003 and 2006.
- In 2007, Apple shifted its emphasis to consumer electronics and introduced the iPhone and Apple TV.
- The App Store was launched in 2008 and became a billion-dollar business for Apple.
- Jobs took a medical leave of absence in 2009 but Apple recorded its best non-holiday quarter.
- The iPad was introduced in 2010 and became a huge success.
- The iPhone 4 was released in 2010, introducing FaceTime and multitasking.
- Steve Jobs announced a medical leave of absence in 2011, and resigned as CEO later that year.
- Tim Cook became CEO and has led the company since.
- Apple released several successful products, including the iPhone 5, iPad Mini, and Apple Watch.
- Apple acquired Beats Electronics for $3 billion in 2014.
- The company announced a move away from Intel processors and towards in-house processors in 2020.
- The MacBook Air, MacBook Pro, and Mac Mini became the first devices powered by an Apple-designed processor, the Apple M1, in 2020.
- Apple has opened an online store for replacement parts and repair manuals for recent iPhones.
- Apple is reportedly developing an operating system for virtual and augmented reality headsets.
- The company launched a buy now, pay later service called 'Apple Pay Later' in March 2023.
- The Apple Store in Towson, Maryland became the first to unionize in the U.S. in June 2022.
Test your knowledge about one of the world's largest technology companies with our Apple Inc. quiz. From its humble beginnings in 1976 to becoming the first trillion-dollar company, learn about the history, products, and controversies surrounding Apple. Challenge yourself with questions about Steve Jobs' impact on the company, the development of iconic products like the iPhone and iMac, and recent innovations such as the move to in-house processors and the launch of 'Apple Pay Later'. Whether you're an Apple enthusiast or just
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