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Questions and Answers
What is innovation?
What is innovation?
- The process of conceptualizing new products only
- The process of approaching existing products and processes in new ways
- The process of conceptualizing new products, processes, and ideas, or approaching existing ones in new ways (correct)
- The process of approaching existing products in new ways
Which of the following did Apple not invent?
Which of the following did Apple not invent?
- iPhones
- iPods
- Macbooks
- Windows (correct)
How did Apple's partnership with Microsoft impact its corporate philosophy?
How did Apple's partnership with Microsoft impact its corporate philosophy?
- It kick-started an era of innovative risk-taking for Apple (correct)
- It reshaped the music industry
- It led to the introduction of the iMac
- It did not have any impact on Apple's corporate philosophy
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Study Notes
- Innovation refers to the process of conceptualizing new products, processes, and ideas, or approaching existing ones in new ways.
- Businesses pursue different types of innovation tied to products, processes, or business models.
- Apple embraced innovation at multiple key points in its lifetime.
- In the 90s, Apple partnered with Microsoft, which shaped its corporate philosophy and led to the introduction of the iMac.
- The partnership with Microsoft kick-started an era of innovative risk-taking for Apple.
- Apple invented tech products that are considered staples of people's lives today, including iPods, iPhones, Macbooks, Apple Watches, iPads, and more.
- Apple also invented iTunes, which reshaped the music industry.
- Innovation is important for businesses to adapt to the ever-changing market.
- Innovation can help businesses spearhead growth.
- Innovation can come in the form of new products, processes, or business models.
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