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History of Public Relations

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Questions and Answers

What did Thomas Jefferson refer to as 'Public relations' in his seventh address to the US Congress?

The State of thought (correct)
The Public communication
The State of public affairs
The Public opinion

During which historical event was a central publicity board set up at Bombay (now Mumbai) for disseminating war news to the public and press?

Second World War
American Civil War
First World War (correct)
French Revolution

What is the primary purpose of investing in Public Relations according to the text?

To create false images for products or services
To achieve organizational objectives effectively (correct)
To sustain a bad team's reputation
To manipulate public opinion through mass media

What can an effective Public Relations campaign do for an individual or organization?

Create and build up their image (D) Signup and view all the answers

What was the Great Indian Peninsular Railway Company Limited (GIP Railways) carrying out in England related to Public Relations?

Promoting tourism to India through mass media and pamphlets (A) Signup and view all the answers

What is the primary purpose of Public Relations as described in the text?

To create mutual understanding between organization and public (D) Signup and view all the answers

What is one of the functions of Public Relations?

To analyze public perception and attitude (B) Signup and view all the answers

How does the text describe the relationship between Public Relations and the public?

As a means of inculcating attitudes for material advancement (D) Signup and view all the answers

Which definition of Public Relations is attributed to the third edition of Webster’s new international dictionary in the text?

The promotion of rapport and good will between a firm or institution and other persons (C) Signup and view all the answers

What is the fundamental purpose of Public Relations practice?

To establish a two-way flow of mutual understanding based on truth, knowledge, and full information (B) Signup and view all the answers