Podcast
Questions and Answers
During the Fee for Service phase, what type of insurance was common?
During the Fee for Service phase, what type of insurance was common?
- Managed care insurance
- Commercial indemnity insurance (correct)
- Socialized healthcare insurance
- Government-funded insurance
What were patients accustomed to during the Fee for Service phase?
What were patients accustomed to during the Fee for Service phase?
- Relying on generic medications only
- Receiving limited healthcare choices
- Getting any product they wanted (correct)
- Strictly following doctor's recommendations
What was lacking in terms of economic controls during the Fee for Service phase?
What was lacking in terms of economic controls during the Fee for Service phase?
- Physician cost awareness (correct)
- Patient compliance
- Government intervention
- Strict insurance regulations
Which healthcare professionals had autonomy in prescribing during the Fee for Service phase?
Which healthcare professionals had autonomy in prescribing during the Fee for Service phase?
In the Fee for Service phase, who was the target market of pharmaceutical marketing?
In the Fee for Service phase, who was the target market of pharmaceutical marketing?
What characterized the pharmaceutical marketing approach during the Fee for Service phase?
What characterized the pharmaceutical marketing approach during the Fee for Service phase?
Which phase of healthcare delivery evolved as a result of Managed Care since the mid-1980s?
Which phase of healthcare delivery evolved as a result of Managed Care since the mid-1980s?
What was targeted in pharmaceutical marketing during the Fee for Service phase?
What was targeted in pharmaceutical marketing during the Fee for Service phase?
What is the main focus of pharmaceutical marketing as mentioned in the text?
What is the main focus of pharmaceutical marketing as mentioned in the text?
Which activity is considered the biggest threat to PhRMA according to the text?
Which activity is considered the biggest threat to PhRMA according to the text?
What is the primary purpose of developing new salt forms, isomers, and delayed release dosages according to critics?
What is the primary purpose of developing new salt forms, isomers, and delayed release dosages according to critics?
Which type of drugs are defined as specialty pharmaceuticals?
Which type of drugs are defined as specialty pharmaceuticals?
What does Phase III: Managed Care Mature Market 1990s-Present primarily focus on?
What does Phase III: Managed Care Mature Market 1990s-Present primarily focus on?
What is the significance of Direct-to-consumer (DTC) advertising according to the text?
What is the significance of Direct-to-consumer (DTC) advertising according to the text?
Which year saw the highest number of New Molecular Entities approved by the FDA according to the text?
Which year saw the highest number of New Molecular Entities approved by the FDA according to the text?
What is one of the criticisms leveled against PhRMA's R&D focus strategy?
What is one of the criticisms leveled against PhRMA's R&D focus strategy?
What are the three major components of the pharmaceutical industry?
What are the three major components of the pharmaceutical industry?
What is the main focus of drug manufacturers when developing a drug?
What is the main focus of drug manufacturers when developing a drug?
What is the difference between prescription and non-prescription drugs?
What is the difference between prescription and non-prescription drugs?
What is medicalization in the context of drugs?
What is medicalization in the context of drugs?
Which term refers to medications that do not require a prescription by an authorized health care provider?
Which term refers to medications that do not require a prescription by an authorized health care provider?
What is the significance of FDA approval for a medication?
What is the significance of FDA approval for a medication?
What was the emphasis of pharmaceutical companies in the mid-80s to 1990 regarding Managed Care Organizations (MCOs)?
What was the emphasis of pharmaceutical companies in the mid-80s to 1990 regarding Managed Care Organizations (MCOs)?
In the mature Managed Care Market (1990s-Present), what exerts a tremendous influence on drug use?
In the mature Managed Care Market (1990s-Present), what exerts a tremendous influence on drug use?
How did drug companies gain access to Managed Care Organization (MCO) formularies in the mid-80s to 1990?
How did drug companies gain access to Managed Care Organization (MCO) formularies in the mid-80s to 1990?
What is a key feature of pharmaceutical marketing in the Managed Care Mature Market (1990s-Present)?
What is a key feature of pharmaceutical marketing in the Managed Care Mature Market (1990s-Present)?
What is one way in which the message in pharmaceutical marketing has evolved from Phase II to Phase III of managed care?
What is one way in which the message in pharmaceutical marketing has evolved from Phase II to Phase III of managed care?
Why do Managed Care Organizations (MCOs) have great influence over prescribing in the mature Managed Care Market?
Why do Managed Care Organizations (MCOs) have great influence over prescribing in the mature Managed Care Market?
What was a common practice for pharmaceutical companies in dealing with Managed Care Organizations (MCOs) in the mid-80s to 1990?
What was a common practice for pharmaceutical companies in dealing with Managed Care Organizations (MCOs) in the mid-80s to 1990?
What factor determined success in pharmaceutical marketing before the mid-1980s?
What factor determined success in pharmaceutical marketing before the mid-1980s?
What was rarely, if ever, mentioned in pharmaceutical marketing before the mid-1980s?
What was rarely, if ever, mentioned in pharmaceutical marketing before the mid-1980s?
In the mid-1980s to 1990, what technology enabled 'real time' claims processing by Pharmacy Benefit Managers?
In the mid-1980s to 1990, what technology enabled 'real time' claims processing by Pharmacy Benefit Managers?
What initiated mandatory generic dispensing in Managed Care plans?
What initiated mandatory generic dispensing in Managed Care plans?
In the early phases of pharmaceutical marketing, what were ads in medical journals designed to convey?
In the early phases of pharmaceutical marketing, what were ads in medical journals designed to convey?
What led to more control over prescriptions and benefit restrictions in the mid-1980s to 1990?
What led to more control over prescriptions and benefit restrictions in the mid-1980s to 1990?
Which factor was NOT necessarily the basis of success according to the text?
Which factor was NOT necessarily the basis of success according to the text?
