US Pharmaceutical Industry

Play an AI-generated podcast conversation about this lesson

During the Fee for Service phase, what type of insurance was common?

Managed care insurance

Commercial indemnity insurance (correct)

Socialized healthcare insurance

Government-funded insurance

What were patients accustomed to during the Fee for Service phase?

Relying on generic medications only

Receiving limited healthcare choices

Getting any product they wanted (correct)

Strictly following doctor's recommendations

What was lacking in terms of economic controls during the Fee for Service phase?

Physician cost awareness (correct)

Patient compliance

Government intervention

Strict insurance regulations

Which healthcare professionals had autonomy in prescribing during the Fee for Service phase?

Physicians Signup and view all the answers

In the Fee for Service phase, who was the target market of pharmaceutical marketing?

Physicians Signup and view all the answers

What characterized the pharmaceutical marketing approach during the Fee for Service phase?

Centrally developed marketing programs presented to all physicians Signup and view all the answers

Which phase of healthcare delivery evolved as a result of Managed Care since the mid-1980s?

Managed Care (Market Penetration) Signup and view all the answers

What was targeted in pharmaceutical marketing during the Fee for Service phase?

Physicians Signup and view all the answers

What is the main focus of pharmaceutical marketing as mentioned in the text?

Conducting disease prevention research Signup and view all the answers

Which activity is considered the biggest threat to PhRMA according to the text?

Having fewer innovative drugs on the horizon Signup and view all the answers

What is the primary purpose of developing new salt forms, isomers, and delayed release dosages according to critics?

To extend patent exclusivity Signup and view all the answers

Which type of drugs are defined as specialty pharmaceuticals?

High-cost drugs for rare or chronic conditions Signup and view all the answers

What does Phase III: Managed Care Mature Market 1990s-Present primarily focus on?

Pharmaceutical marketing Signup and view all the answers

What is the significance of Direct-to-consumer (DTC) advertising according to the text?

Shifting advertising focus to consumers Signup and view all the answers

Which year saw the highest number of New Molecular Entities approved by the FDA according to the text?

2018 Signup and view all the answers

What is one of the criticisms leveled against PhRMA's R&D focus strategy?

"Specialty" pharmaceuticals divert attention from other areas Signup and view all the answers

What are the three major components of the pharmaceutical industry?

Research and development, manufacturing, and sales and marketing Signup and view all the answers

What is the main focus of drug manufacturers when developing a drug?

Optimizing biochemical activity, increasing specificity, and limiting negative effects Signup and view all the answers

What is the difference between prescription and non-prescription drugs?

Prescription drugs require a prescription, while non-prescription drugs do not. Signup and view all the answers

What is medicalization in the context of drugs?

Redefining personal or social problems as medical conditions requiring treatment Signup and view all the answers

Which term refers to medications that do not require a prescription by an authorized health care provider?

Non-prescription drugs Signup and view all the answers

What is the significance of FDA approval for a medication?

It indicates official recognition for marketing by the FDA Signup and view all the answers

What was the emphasis of pharmaceutical companies in the mid-80s to 1990 regarding Managed Care Organizations (MCOs)?

Creating special account managers to work with MCOs Signup and view all the answers

In the mature Managed Care Market (1990s-Present), what exerts a tremendous influence on drug use?

Managed Care Organizations (MCOs) Signup and view all the answers

How did drug companies gain access to Managed Care Organization (MCO) formularies in the mid-80s to 1990?

By contracts and rebates Signup and view all the answers

What is a key feature of pharmaceutical marketing in the Managed Care Mature Market (1990s-Present)?

Message tailored to the region, MCOs, and contracting issues Signup and view all the answers

What is one way in which the message in pharmaceutical marketing has evolved from Phase II to Phase III of managed care?

The message gets more customized to the plan and changes as data warrants Signup and view all the answers

Why do Managed Care Organizations (MCOs) have great influence over prescribing in the mature Managed Care Market?

Because MCOs control formularies and exert restrictions Signup and view all the answers

What was a common practice for pharmaceutical companies in dealing with Managed Care Organizations (MCOs) in the mid-80s to 1990?

Creating special account managers to work with MCOs Signup and view all the answers

What factor determined success in pharmaceutical marketing before the mid-1980s?

Efficacy relative to competition Signup and view all the answers

What was rarely, if ever, mentioned in pharmaceutical marketing before the mid-1980s?

Cost of drug product Signup and view all the answers

In the mid-1980s to 1990, what technology enabled 'real time' claims processing by Pharmacy Benefit Managers?

Electronic claims Signup and view all the answers

What initiated mandatory generic dispensing in Managed Care plans?

Managed Care plan benefit restrictions Signup and view all the answers

In the early phases of pharmaceutical marketing, what were ads in medical journals designed to convey?

Single positioning for the product Signup and view all the answers

What led to more control over prescriptions and benefit restrictions in the mid-1980s to 1990?

Growth of Managed Care Signup and view all the answers

Which factor was NOT necessarily the basis of success according to the text?

'Real time' claims processing Signup and view all the answers

US Pharmaceutical Industry

Podcast Beta

Questions and Answers

During the Fee for Service phase, what type of insurance was common?

What were patients accustomed to during the Fee for Service phase?

What was lacking in terms of economic controls during the Fee for Service phase?

Which healthcare professionals had autonomy in prescribing during the Fee for Service phase?

In the Fee for Service phase, who was the target market of pharmaceutical marketing?

What characterized the pharmaceutical marketing approach during the Fee for Service phase?

Which phase of healthcare delivery evolved as a result of Managed Care since the mid-1980s?

What was targeted in pharmaceutical marketing during the Fee for Service phase?

What is the main focus of pharmaceutical marketing as mentioned in the text?

Which activity is considered the biggest threat to PhRMA according to the text?

What is the primary purpose of developing new salt forms, isomers, and delayed release dosages according to critics?

Which type of drugs are defined as specialty pharmaceuticals?

What does Phase III: Managed Care Mature Market 1990s-Present primarily focus on?

What is the significance of Direct-to-consumer (DTC) advertising according to the text?

Which year saw the highest number of New Molecular Entities approved by the FDA according to the text?

What is one of the criticisms leveled against PhRMA's R&D focus strategy?

What are the three major components of the pharmaceutical industry?

What is the main focus of drug manufacturers when developing a drug?

What is the difference between prescription and non-prescription drugs?

What is medicalization in the context of drugs?

Which term refers to medications that do not require a prescription by an authorized health care provider?

What is the significance of FDA approval for a medication?

What was the emphasis of pharmaceutical companies in the mid-80s to 1990 regarding Managed Care Organizations (MCOs)?

In the mature Managed Care Market (1990s-Present), what exerts a tremendous influence on drug use?

How did drug companies gain access to Managed Care Organization (MCO) formularies in the mid-80s to 1990?

What is a key feature of pharmaceutical marketing in the Managed Care Mature Market (1990s-Present)?

What is one way in which the message in pharmaceutical marketing has evolved from Phase II to Phase III of managed care?

Why do Managed Care Organizations (MCOs) have great influence over prescribing in the mature Managed Care Market?

What was a common practice for pharmaceutical companies in dealing with Managed Care Organizations (MCOs) in the mid-80s to 1990?

What factor determined success in pharmaceutical marketing before the mid-1980s?

What was rarely, if ever, mentioned in pharmaceutical marketing before the mid-1980s?

In the mid-1980s to 1990, what technology enabled 'real time' claims processing by Pharmacy Benefit Managers?

What initiated mandatory generic dispensing in Managed Care plans?

In the early phases of pharmaceutical marketing, what were ads in medical journals designed to convey?

What led to more control over prescriptions and benefit restrictions in the mid-1980s to 1990?

Which factor was NOT necessarily the basis of success according to the text?

More Quizzes Like This

Pharmaceutical Industry Marketing Quiz

Pharmaceutical Promotion and Marketing: Chapter 4

Pharmaceutical Industry Overview

Pharmaceutical Development: From Pre-Clinical to Marketing