Development of Advertising Overview

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Questions and Answers

Which technological advancement enabled the dissemination of printed advertisements in the 15th century?

  • Mobile phones
  • The printing press (correct)
  • Television broadcasting
  • The internet

In which type of media did advertising expand during the 19th century?

  • Radio shows
  • Internet blogs
  • Newspapers and magazines (correct)
  • Podcasts

What historical event fostered the growth of advertising through mass production and increased consumerism?

  • The French Revolution
  • The American Civil War
  • The Renaissance
  • The Industrial Revolution (correct)

What was one of the ancient forms of advertising mentioned in the text?

<p>Oral announcements (B)</p> Signup and view all the answers

What were some of the ancient forms of advertising mentioned in the text?

<p>Oral announcements, town criers, and signage (D)</p> Signup and view all the answers

Which technological advancement enabled the dissemination of printed advertisements in the 15th century?

<p>The printing press (A)</p> Signup and view all the answers

What historical event fostered the growth of advertising through mass production and increased consumerism?

<p>The Industrial Revolution (B)</p> Signup and view all the answers

In which type of media did advertising expand during the 19th century?

<p>Newspapers and Magazines (B)</p> Signup and view all the answers

What major technological advancement revolutionized advertising by offering audio and visual mediums for product promotion?

<p>Introduction of radio and later television (B)</p> Signup and view all the answers

During the late 19th to early 20th century, what did advertising agencies like J. Walter Thompson and Young & Rubicam focus on?

<p>Brand building and consistent messaging (D)</p> Signup and view all the answers

What was a key focus of advertising campaigns during the radio and television era (1920s-1950s)?

<p>Visual storytelling and jingles (C)</p> Signup and view all the answers

What created opportunities for businesses to reach larger audiences in the 19th century?

<p>Dissemination of printed advertisements (D)</p> Signup and view all the answers

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