The History of Radio

Radio History

• The US Navy took over all radio patents during World War I.
• David Sarnoff, who worked for the Marconi Company, became the head of RCA's 'radio music box'.
• The Radio Corporation of America (RCA) was formed by General Electric, Westinghouse, and American Telephone and Telegraph (AT&T).
• WEAF, a station owned by AT&T, started selling advertising time on radio.
• In 1922, the realty company, Henderson andMinMax, paid for five radio talks to promote their business.
• It was cheaper for radio stations to share the cost of a single program and broadcast it together, which led to the development of radio networks.
• The three major radio networks that emerged during the early broadcasting era in the United States were NBC, CBS, and Mutual.

Radio Technology and Industry

• The rise of FM technology had a negative impact on AM radio.
• The event that caused panic among radio listeners in 1938 due to its realistic portrayal of an alien invasion was Orson Welles' broadcast of "The War of the Worlds".
• The primary goal of the Radio Act of 1927 was to regulate radio broadcasting.
• DJs played a significant role in the radio industry during the rise of FM technology.

Television History

• The main reason behind the freeze on new applications for television licenses by the FCC from 1948 to 1952 was to reorganize the television frequency allocation.
• John Logie Baird conducted the first BBC broadcast in 1930 and transmitted the first image via radio waves in the UK in 1925.
• Philo Farnsworth and Vladimir Zworykin were involved in a patent battle over television technology in the United States.

Telecommunications and Media

• The Telecommunications Act of 1996 had a significant impact on the telecommunications industry in the United States, leading to deregulation and increased competition.
• ARABSAT, a satellite communications organization, was established by the Arab League, and initially faced resistance in many Arab countries.
• The erosion of traditional network audience to cable and the web was contributed to by the proliferation of new media technologies and changing consumer habits.

Media Research

• The primary source of data for measuring television audience ratings is Nielsen Media Research.
• According to the Critical/Cultural perspective, some negative aspects perpetuated through media include stereotypes, bias, and cultural dominance.
• The Administrative perspective focuses on measurable media impacts and uses quantitative methods such as surveys and panel studies.
• The Critical/Cultural perspective uses methods such as textual analysis, critical discourse analysis, and ethnographic research to study media.
• Cultivation analysis in media research focuses on studying television programming to understand its impact on audience perceptions and attitudes.
• According to the Stimulation theory, violence on TV and video games can increase aggressive behavior in real-life.
• The process by which mass media communicate the relative importance of various issues and events to the public is known as agenda setting.
• Agenda building refers to the process of media influencing the importance of issues and events in the public agenda.