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Questions and Answers
When did Public Relations emerge as a distinct profession?
When did Public Relations emerge as a distinct profession?
What is the official definition of Public Relations according to the PRSA?
What is the official definition of Public Relations according to the PRSA?
What is a core function of Public Relations?
What is a core function of Public Relations?
What is strategic communication in Public Relations?
What is strategic communication in Public Relations?
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Which of the following is NOT a key element of strategic communication in Public Relations?
Which of the following is NOT a key element of strategic communication in Public Relations?
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What is a key activity in Public Relations?
What is a key activity in Public Relations?
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Study Notes
History of Public Relations
- Early Beginnings: Public Relations (PR) has its roots in ancient civilizations, where rulers and governments used communication to influence public opinion.
- Industrial Age: In the late 19th and early 20th centuries, PR emerged as a distinct profession, with pioneers like Ivy Lee and Edward Bernays.
- Post-WWII: PR became more formalized, with the establishment of professional associations and the development of modern PR practices.
Definition of Public Relations
- Official Definition: The Public Relations Society of America (PRSA) defines PR as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
What is Public Relations?
- Core Function: PR involves managing the flow of information between an organization and its stakeholders to create a positive image and achieve strategic objectives.
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Key Activities:
- Media relations
- Crisis communication
- Reputation management
- Event planning
- Social media management
- Content creation
Strategic Communication in Public Relations
- Definition: Strategic communication involves the deliberate and systematic planning, implementation, and evaluation of communication efforts to achieve specific organizational goals.
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Key Elements:
- Research: Understanding the target audience and stakeholders.
- Objective Setting: Defining clear goals and outcomes.
- Message Development: Crafting key messages and content.
- Channel Selection: Choosing the most effective communication channels.
- Evaluation: Measuring and assessing the impact of communication efforts.
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Description
Explore the origins of public relations, its definition, and key concepts, including strategic communication, media relations, and reputation management.
