History and Fundamentals of Public Relations

History of Public Relations

• Early Beginnings: Public Relations (PR) has its roots in ancient civilizations, where rulers and governments used communication to influence public opinion.
• Industrial Age: In the late 19th and early 20th centuries, PR emerged as a distinct profession, with pioneers like Ivy Lee and Edward Bernays.
• Post-WWII: PR became more formalized, with the establishment of professional associations and the development of modern PR practices.

Definition of Public Relations

• Official Definition: The Public Relations Society of America (PRSA) defines PR as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

What is Public Relations?

• Core Function: PR involves managing the flow of information between an organization and its stakeholders to create a positive image and achieve strategic objectives.
• Key Activities:
  • Media relations
  • Crisis communication
  • Reputation management
  • Event planning
  • Social media management
  • Content creation

Strategic Communication in Public Relations

• Definition: Strategic communication involves the deliberate and systematic planning, implementation, and evaluation of communication efforts to achieve specific organizational goals.
• Key Elements:
  1. Research: Understanding the target audience and stakeholders.
  2. Objective Setting: Defining clear goals and outcomes.
  3. Message Development: Crafting key messages and content.
  4. Channel Selection: Choosing the most effective communication channels.
  5. Evaluation: Measuring and assessing the impact of communication efforts.