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Questions and Answers
What consequence will a student face after missing four unexcused classes?
What consequence will a student face after missing four unexcused classes?
Which of the following skills is NOT required in this course?
Which of the following skills is NOT required in this course?
What is necessary for successful participation in this course regarding attendance?
What is necessary for successful participation in this course regarding attendance?
Which technology requirement is essential for students taking this course?
Which technology requirement is essential for students taking this course?
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Which platform is mentioned for file storage and collaboration in this course?
Which platform is mentioned for file storage and collaboration in this course?
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What is a primary focus of the COM-240-01 course?
What is a primary focus of the COM-240-01 course?
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Which of the following is NOT a course objective for COM-240-01?
Which of the following is NOT a course objective for COM-240-01?
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What type of attendance policy is enforced in the course?
What type of attendance policy is enforced in the course?
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Which of the following activities are included in the course format?
Which of the following activities are included in the course format?
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When are assigned readings expected to be completed?
When are assigned readings expected to be completed?
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Study Notes
Course Overview
- Course Title: COM-240-01: Strategic Communication
- Credit Hours: 4, fulfills Peace Core Social Sciences requirement
- Focus: Theories, strategies, and tactics in strategic communication, with exploration of Public Relations (PR) cases.
Learning Objectives
- Recognize unique public relations concepts and information.
- Explain communication methods utilized in public relations.
- Identify and analyze target audiences and outreach strategies.
- Discuss emerging trends in the PR profession.
Attendance & Participation
- Class Schedule: Arrive by 9:55 am with all materials prepared.
- Attendance Policy: Attendance is mandatory; daily records will be taken.
- Participation: Engage actively in discussions and activities.
- Absences: Notify the instructor for excused absences and seek notes from peers if absent.
- Grade Impact: Four unexcused absences result in a full letter grade drop; additional absences lead to further penalties.
Course Structure
- Format: Combination of lectures, activities, and discussions; transition from lecturer-led to student-managed projects post-Unit 2.
- Professionalism: Conduct must reflect professional standards, simulating a real PR agency environment.
Technical Skills Required
- Navigate Moodle, WPU’s Learning Management System.
- Utilize Gmail, including file attachments.
- Create and submit documents in standard formats like MS Word and Google Docs.
- Perform online research and cite sources in APA format.
- Analyze digital information for reliability and bias.
Course Materials
- Required Text: Freberg, K. (2024). Discovering Public Relations (2nd ed.), SAGE Publishing.
- Additional Readings: Regular engagement with local and national news sources is advised to stay informed about PR contexts.
- Optional Materials: APA Style Guide and AP Stylebook available for reference.
Technology Requirements
- Computer Access: Internet-enabled computer required; campus labs are available.
- Support: WPU offers technology lending and IT support for students needing assistance with devices.
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Description
Explore the fundamentals of strategic communication in this course focused on public relations. Students will analyze key theories, strategies, and current case studies to understand the impact of PR on organizations and society. Join us to learn how strategic communication functions and influences audiences.
