Strategic Communication COM-240-01

Questions and Answers

What consequence will a student face after missing four unexcused classes?

A full letter grade will be dropped. (correct)

No grade penalty will occur.

They will have to complete extra assignments.

They will receive a warning but no grade change.

Which of the following skills is NOT required in this course?

Creating presentations in PPT or Google Slides.

Editing videos for social media. (correct)

Properly citing sources in APA format.

Performing online research using search engines.

What is necessary for successful participation in this course regarding attendance?

Students can miss five unexcused classes without penalty.

Participation is optional as long as assignments are completed.

Regular attendance is only needed for group projects.

Attendance is crucial and excessive absences will lead to failure. (correct)

Which technology requirement is essential for students taking this course?

Internet access to a computer. Signup and view all the answers

Which platform is mentioned for file storage and collaboration in this course?

Google Drive. Signup and view all the answers

What is a primary focus of the COM-240-01 course?

Key theories in strategic communication Signup and view all the answers

Which of the following is NOT a course objective for COM-240-01?

Understand financial management in PR Signup and view all the answers

What type of attendance policy is enforced in the course?

Attendance is required and recorded daily Signup and view all the answers

Which of the following activities are included in the course format?

Lectures, class activities, and discussions Signup and view all the answers

When are assigned readings expected to be completed?

Before class and exams Signup and view all the answers

Study Notes

Course Overview

Course Title: COM-240-01: Strategic Communication
Credit Hours: 4, fulfills Peace Core Social Sciences requirement
Focus: Theories, strategies, and tactics in strategic communication, with exploration of Public Relations (PR) cases.

Learning Objectives

Recognize unique public relations concepts and information.
Explain communication methods utilized in public relations.
Identify and analyze target audiences and outreach strategies.
Discuss emerging trends in the PR profession.

Attendance & Participation

Class Schedule: Arrive by 9:55 am with all materials prepared.
Attendance Policy: Attendance is mandatory; daily records will be taken.
Participation: Engage actively in discussions and activities.
Absences: Notify the instructor for excused absences and seek notes from peers if absent.
Grade Impact: Four unexcused absences result in a full letter grade drop; additional absences lead to further penalties.

Course Structure

Format: Combination of lectures, activities, and discussions; transition from lecturer-led to student-managed projects post-Unit 2.
Professionalism: Conduct must reflect professional standards, simulating a real PR agency environment.

Technical Skills Required

Navigate Moodle, WPU’s Learning Management System.
Utilize Gmail, including file attachments.
Create and submit documents in standard formats like MS Word and Google Docs.
Perform online research and cite sources in APA format.
Analyze digital information for reliability and bias.

Course Materials

Required Text: Freberg, K. (2024). Discovering Public Relations (2nd ed.), SAGE Publishing.
Additional Readings: Regular engagement with local and national news sources is advised to stay informed about PR contexts.
Optional Materials: APA Style Guide and AP Stylebook available for reference.

Technology Requirements

Computer Access: Internet-enabled computer required; campus labs are available.
Support: WPU offers technology lending and IT support for students needing assistance with devices.

Description

Explore the fundamentals of strategic communication in this course focused on public relations. Students will analyze key theories, strategies, and current case studies to understand the impact of PR on organizations and society. Join us to learn how strategic communication functions and influences audiences.