Gyaru Fashion

'Gyaru' is a Japanese term that originated from the English slang word 'gal'. It describes a specific style of fashion and subculture in Japan.

The term 'gyaru' was introduced to Japan by the GALS company, which specialized in fashion and youth culture.

The term 'gyaru' began being used to describe the fashion style in the 1970s, marking the emergence of the gyaru subculture.

The peak of the gyaru subculture occurred during the 'Heisei' era (1989-2019) in Japan.

The decline of the gyaru subculture is attributed to a combination of factors, including demographic shifts, changing fashion trends, and the rise of social media.

The gyaru subculture had a significant influence on both Japanese fashion and its economy. It was a major trend that shaped the country's style and retail industry.

One major factor in the decline of the gyaru subculture is demographic shifts. The population of young women, the main demographic of the gyaru subculture, is shrinking.

The popularity of gyaru fashion decreased due to several factors, including changing fashion trends, the rise of social media, and the loss of its unique identity.

Changing fashion trends played a role in the decline of the gyaru subculture by creating new styles and subcultures that attracted young people.

The rise of social media, particularly Instagram, provided new platforms for fashion trends and influenced the way young people consume and express their style.

The loss of unique identity due to the rise of new fashion trends led to a decline in the gyaru subculture.

The decline of the gyaru subculture marked the end of a major era in Japanese fashion, impacting the industry and the lives of individuals who embraced it.