10 Questions
Why is it important to ask questions of your customer?
To understand and assess the customer's needs
What is the main goal of the need-focused questions?
To identify the key issues affecting the project
What is one of the primary benefits of asking questions in a sales conversation?
To build a relationship and rapport with the customer
What is the benefit of asking the solution-focused questions?
To position the product or solution according to the customer's needs
What is the primary goal of asking questions in a sales conversation?
To uncover the customer's needs and wants
What is the key to effective questioning in a sales conversation?
Asking questions that are open-ended and encourage detailed responses
What do open questions typically begin with?
Who, Where, What, When, Why and How
What is the purpose of asking questions that focus on the impact of the customer's needs?
To help the customer fully recognize the impact of the problem before presenting a solution
What is the primary benefit of using questions to persuade customers?
They enable the customer to persuade themselves
Why is it important to prepare questions in advance?
To think about some questions in advance, even if the conversation goes off track
A guide for trainers on how to facilitate a group session, covering welcoming participants, setting objectives, and providing feedback. This session is designed to get everyone started and comfortable in the group.
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