Questions and Answers
What is the main emphasis of green marketing according to the text?
Efficient implementation of packaging recycling
How did many companies view green issues at the time mentioned in the text?
As a cost factor and constraint rather than a marketing function
What is the goal of radical marketing as mentioned in the text?
To meet the full environmental costs of production and consumption
What special requirements should production and consumption meet?
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Why is green marketing becoming increasingly relevant in many companies across various industries?
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