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Green Marketing: Definition, Examples, and Benefits

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Green Marketing: Definition, Examples, and Benefits

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Questions and Answers

Who are the LOHAS consumers as mentioned in the text?

A population segment supportive of sustainable living (correct)

Consumers with no interest in environmental health

Consumers who prefer cheap labor products

Consumers who prioritize luxury goods over eco-friendly products

What is one reason why green marketing can be profitable despite being more expensive?

Lower carbon footprint of locally sourced products (correct)

Decreased competition in the green market

Increasing demand for eco-friendly products

High production costs of green products

What is a key characteristic of LOHAS consumers according to the text?

Resistant to influence from other consumers

Low educational background

Preference for non-eco-friendly products

Heavy purchasers of eco-friendly items (correct)

What is one tactic mentioned in the text that can be part of a green marketing strategy?

Using renewable energy and sustainable agriculture practices Signup and view all the answers

What is 'greenwashing' as described in the text?

A practice of deceptive marketing to appear environmentally conscious Signup and view all the answers

What is the main focus of green marketing?

Promoting products that are environmentally friendly Signup and view all the answers

Which of the following is NOT mentioned as a green marketing strategy in the text?

Using non-recyclable product packaging Signup and view all the answers

Why are many valuable companies pursuing green marketing initiatives according to the text?

To capitalize on consumer concern for the environment Signup and view all the answers

How do green marketing practices incorporate sustainability into marketing efforts?

By integrating sustainability principles into product design and messaging Signup and view all the answers

What percentage of consumers cited a brand's sustainability and environmental responsibility as important in their choice of brands in 2020?

More than three quarters of consumers Signup and view all the answers