Podcast
Questions and Answers
Who are the LOHAS consumers as mentioned in the text?
Who are the LOHAS consumers as mentioned in the text?
- A population segment supportive of sustainable living (correct)
- Consumers with no interest in environmental health
- Consumers who prefer cheap labor products
- Consumers who prioritize luxury goods over eco-friendly products
What is one reason why green marketing can be profitable despite being more expensive?
What is one reason why green marketing can be profitable despite being more expensive?
- Lower carbon footprint of locally sourced products (correct)
- Decreased competition in the green market
- Increasing demand for eco-friendly products
- High production costs of green products
What is a key characteristic of LOHAS consumers according to the text?
What is a key characteristic of LOHAS consumers according to the text?
- Resistant to influence from other consumers
- Low educational background
- Preference for non-eco-friendly products
- Heavy purchasers of eco-friendly items (correct)
What is one tactic mentioned in the text that can be part of a green marketing strategy?
What is one tactic mentioned in the text that can be part of a green marketing strategy?
What is 'greenwashing' as described in the text?
What is 'greenwashing' as described in the text?
What is the main focus of green marketing?
What is the main focus of green marketing?
Which of the following is NOT mentioned as a green marketing strategy in the text?
Which of the following is NOT mentioned as a green marketing strategy in the text?
Why are many valuable companies pursuing green marketing initiatives according to the text?
Why are many valuable companies pursuing green marketing initiatives according to the text?
How do green marketing practices incorporate sustainability into marketing efforts?
How do green marketing practices incorporate sustainability into marketing efforts?
What percentage of consumers cited a brand's sustainability and environmental responsibility as important in their choice of brands in 2020?
What percentage of consumers cited a brand's sustainability and environmental responsibility as important in their choice of brands in 2020?
