Sustainable Products and Green Marketing
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Questions and Answers

The company was fined $100 for failing to provide mercury monitoring data at its diamond mine near the Attawapiskat First Nation in 2014.

True

The project's water pumping caused elevated levels of gold in the Attawapiskat River.

False

Species justice advocates for recognizing rights for non-human animals similar to those of humans.

True

Ronald Reagan believed that volunteerism is not an essential part of giving government back to the people.

<p>False</p> Signup and view all the answers

Cause-related marketing encourages competition based on price or innovation.

<p>False</p> Signup and view all the answers

Breast cancer awareness campaigns are an example of cause-related marketing.

<p>True</p> Signup and view all the answers

In an attempt to cash in on the green movement, many firms with poor environmental performance sell themselves as being green.

<p>True</p> Signup and view all the answers

Cause marketing is a strategy that aims to sell 'ethical' products to consumers by emphasizing the performance of their synthetic products.

<p>False</p> Signup and view all the answers

Individual environmentalism is no longer considered trendy in today's society.

<p>False</p> Signup and view all the answers

Cause-related marketing aims to convey ideas of health through community values to enhance notions of personal health.

<p>True</p> Signup and view all the answers

Consumers are not interested in connecting with people and things that give meaning to their lives according to Robert Eckert, president/CEO of Kraft Foods.

<p>False</p> Signup and view all the answers

De Beers Canada Inc. is mentioned in the text in the context of marketing strategies.

<p>False</p> Signup and view all the answers

According to Carol Cone, any innovation can be copied within ninety days with today's technology.

<p>True</p> Signup and view all the answers

The NFL aims to reach $25 billion in annual revenues by 2027.

<p>True</p> Signup and view all the answers

The strategy 'Real Men Wear Pink' is part of the NFL's revenue generation plan.

<p>False</p> Signup and view all the answers

Corporations like Avon, BMW, and Kelloggs are mentioned as being involved in raising awareness about breast cancer.

<p>True</p> Signup and view all the answers

Carol Cone believes that it is impossible for any innovation to be copied within ninety days.

<p>False</p> Signup and view all the answers

The NFL's total revenue in 2022 was $16.8 billion.

<p>False</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Greenwashing = A strategy that companies adopt to engage in symbolic communications with environmental issues, without substantially addressing them in action. Species justice = Advocates for recognizing rights for non-human animals similar to those of humans. Cause marketing = A strategy that aims to sell 'ethical' products to consumers by emphasizing the performance of their synthetic products. Corporate philanthropy = Public discourse on environmental responsibility and sustainability continues to put pressure on corporations, especially as many 'have been portrayed as one of the key causes of environmental problems'.</p> Signup and view all the answers

Match the following practices with their descriptions:

<p>Eco-marketing strategies = What keywords and ideas does the company promote to advance sustainability? Real Men Wear Pink = Part of the NFL's revenue generation plan. Breast cancer awareness campaigns = An example of cause-related marketing. Symbolic communications = 'Green talk' without 'green walk.'</p> Signup and view all the answers

Match the following companies with their involvement:

<p>Canad Goose = Promote sustainability through keywords and ideas. Avon, BMW, Kelloggs = Raising awareness about breast cancer. De Beers Canada Inc. = Mentioned in the context of marketing strategies. NFL = Aims to reach $25 billion in annual revenues by 2027.</p> Signup and view all the answers

Match the following concepts with their characteristics:

<p>Individual environmentalism = Considered trendy in today's society. Cause-related marketing = Encourages competition based on price or innovation. Green movement cash-in firms = Sell themselves as being green despite poor environmental performance. Robert Eckert's view on consumer connection = Consumers are interested in connecting with people and things that give meaning to their lives.</p> Signup and view all the answers

Match the following issues with their impacts:

<p>Climate change, ozone depletion, pollution, resource scarcity, habitat destruction, animal exploitation, species extinction = Key causes of environmental problems according to public discourse. TAR SANDS: CAPITALOCENE, GACEK = 'Have been portrayed as one of the key causes of environmental problems.' NFL's total revenue in 2022 = $16.8 billion. Project's water pumping caused elevated levels of gold in the Attawapiskat River. = Negative impact on the environment.</p> Signup and view all the answers

Match the following companies with their involvement in raising awareness about breast cancer:

<p>Avon = Breast cancer awareness campaigns BMW = Breast cancer awareness campaigns Kelloggs = Breast cancer awareness campaigns Ford Motor Company = Breast cancer awareness campaigns</p> Signup and view all the answers

Match the following statements with the correct description:

<p>Real Men Wear Pink = Part of the NFL's revenue generation plan $18.6 billion = NFL's total revenue in 2022 $25 billion = Revenue goal set by NFL commissioner for 2027 Carol Cone = Believes any innovation can be copied within ninety days</p> Signup and view all the answers

Match the companies with their association to cause-related marketing:

<p>General Electric = Cause-related marketing J.C.Penney = Cause-related marketing Estée Lauder = Cause-related marketing General Motors = Cause-related marketing</p> Signup and view all the answers

Match the following marketing strategies with the correct company implementing them:

<p>Real Men Wear Pink = NFL General Electric = NFL Lee Jeans = NFL Ford Motor Company = NFL</p> Signup and view all the answers

Match the CEO with their revenue goal for the company:

<p>Roger Goodell = $25 billion by 2027 Carol Cone = $18.6 billion in 2022 Robert Eckert = $25 billion by 2027 Ronald Reagan = $18.6 billion in 2022</p> Signup and view all the answers

Match the following videos with the correct content duration:

<p><a href="https://www.youtube.com/watch?v=J2xY2cxto1M&amp;list=PLftJzTpBVdVUvLJKC">https://www.youtube.com/watch?v=J2xY2cxto1M&amp;list=PLftJzTpBVdVUvLJKC</a> D9PRL3Uqy71yRBio = (0-4:15) <a href="https://www.youtube.com/watch?v=kb1tV-bTHvE&amp;list=PLftJzTpBVdVUvLJKC">https://www.youtube.com/watch?v=kb1tV-bTHvE&amp;list=PLftJzTpBVdVUvLJKC</a> D9PRL3Uqy71yRBio&amp;index=4 = (0-1:13) <a href="https://www.youtube.com/watch?v=mKbM60bIDs0&amp;list=PLftJzTpBVdVUvLJK">https://www.youtube.com/watch?v=mKbM60bIDs0&amp;list=PLftJzTpBVdVUvLJK</a> CD9PRL3Uqy71yRBio&amp;index=5 = (0-1:13)</p> Signup and view all the answers

Match the following terms with their correct definitions:

<p>Green criminology = Focuses on environmental harm and crimes against the planet Green washing = When firms with poor environmental performance falsely portray themselves as eco-friendly Cause marketing = A strategy to sell 'ethical' products by emphasizing social or environmental causes Legitimacy = Beyond the corporation itself, includes personal responsibility to help save the planet</p> Signup and view all the answers

Match the following statements with the appropriate marketing strategy:

<p>Enhanced notions of beauty by emphasizing natural products' performance = Cause-related marketing Convey ideas of health through community values for ecological well-being = Cause-related marketing Yearning to connect to people and things that give meaning to their lives = Corporate philanthropy Selling 'ethical' products by creating a sense of personal responsibility = Cause marketing</p> Signup and view all the answers

Match the companies with their involvement mentioned in the text:

<p>Avon, BMW, Kelloggs = Raising awareness about breast cancer Kraft Foods = Mentioned by Robert Eckert in a marketing context De Beers Canada Inc. = Associated with specific marketing strategies NFL = Utilizes marketing strategies like 'Real Men Wear Pink'</p> Signup and view all the answers

Match the following concepts with their correct descriptions:

<p>Individual environmentalism = Increasingly trendy and impacting ethics with aesthetics Species justice = Advocates for rights of non-human animals similar to human rights Breast cancer awareness campaigns = An example of cause-related marketing Carol Cone's statement about innovation copying = Challenging the speed of innovation replication</p> Signup and view all the answers

Match the following scenarios with their correct outcomes:

<p>Firms falsely portraying themselves as eco-friendly = Loss of public trust and confidence Selling 'ethical' products using social or environmental causes = Enhancing notions of health and community values Consumers yearning for connections that add meaning to their lives = 'Real Men Wear Pink' as a revenue generation plan Advocating for rights of non-human animals similar to humans = Recognizing species justice in ethical considerations</p> Signup and view all the answers

Match the following terms with their related topics:

<p>Green criminology = Environmental harm and crimes against the planet Corporate philanthropy = 'Yearning to connect to people and things that give meaning to their lives' Breast cancer awareness campaigns = 'Avon, BMW, Kelloggs' involvement in raising awareness Marketing strategies = 'De Beers Canada Inc.' associated with specific strategies</p> Signup and view all the answers

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