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What is a crucial requirement for a business to achieve sustainable social and environmental outcomes?
What aspect does part of a responsible company's mission address related to the environment?
In the example of a three-part mission statement, what does the economic mission focus on?
Which component of the three-part mission statement focuses on product quality?
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How does a business aim to regard its stakeholders in the economic mission according to the provided content?
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Which of the following is an example of a company that incorporates social and environmental missions?
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What primary aim does a for-profit business have based on the definition provided?
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What is a key factor that a company must respect while promoting business practices?
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What role did Dr. Kai-Fu Lee hold at Google in relation to the company's efforts in China?
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Which motto does Google reference that reflects its idealistic approach to business?
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Before joining Google, where did Dr. Kai-Fu Lee work that is specifically mentioned?
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What was one of the cultural challenges highlighted by Dr. Kai-Fu Lee when discussing business in China?
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What was a significant concern Google faced upon entering the Chinese market?
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Which university did Dr. Kai-Fu Lee earn his PhD from?
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What was the primary focus of Google's operations in China during Dr. Kai-Fu Lee's leadership?
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What previous experience did Dr. Kai-Fu Lee have that related to his role in China?
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What was a significant factor that motivated Google to launch Google.cn in China?
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Which of the following statements accurately reflects Google's experience in China?
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What does the term 'flattening world' in this context imply?
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What is indicated as a common outcome for international business ventures based on the content?
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What challenge did Google face specifically due to ISP filtering in China?
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What did Google’s founders express about altering search results?
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What does the phrase 'diminishing service and influence' suggest about Google's strategy in China?
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According to the perspective offered, what is a general characteristic of cross-border business ventures?
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What is the primary function of government as described?
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Which of the following is an example of an international treaty?
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What is the main purpose of the North American Free Trade Agreement (NAFTA)?
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Which body maintains embassies and consulates in foreign countries?
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What kind of issues do international treaties like the European Community agreements encompass?
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What is a significant characteristic of government in the context of international relations?
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What is one method by which governments control social and economic actions?
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Which of the following best describes 'sovereign power' in the context of government?
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What is an example of a product with strong national identification?
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Which region is known for its acceptance of genetically modified foods?
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What can administrative distance refer to?
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Which country has a cultural dislike for dark beverages?
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What is one factor that increases trading ease between countries?
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How does administrative distance affect trading relationships?
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What is one specific example of a geographical barrier affecting product markets?
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In which area are similar governmental policies observed, leading to improved trading conditions?
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Study Notes
Google's China Journey
- Google entered the Chinese market in 2006, facing challenges with slow and unreliable access for Chinese users to Google.com.
- Google decided to establish Google.cn to improve access and engagement in the Chinese market.
- Kai-Fu Lee, with his expertise in both English and Mandarin, was appointed to lead Google's China operations.
- Google's "Don't Do Evil" motto was challenged during its initial year in China due to content restrictions and censorship.
- Despite the challenges, Google aimed to learn and grow within the Chinese market, focusing on market research.
International Business Forms
- Governments play various international roles, including maintaining embassies, participating in treaties, and forming trade blocs.
- NAFTA (North American Free Trade Agreement) was formed by the US, Canada, and Mexico to eliminate tariffs and promote trade.
- The Kyoto Protocol is an international treaty aimed at combating global warming.
- The European Community (EC) has agreements spanning various areas, including trade, environment, and labor.
Cultural and Administrative Distance in International Business
- Cultural differences can impact product acceptance and marketing strategies, as seen with the Molson beer campaign in Canada and the contrasting views on genetically modified foods (GMOs) between North America and Western Europe.
- Administrative similarities, like shared legal systems, regulations, and institutions, can boost trade between countries, as exemplified by the relationship between India and the UK.
- Differences in government involvement, like agricultural subsidies, can influence trade dynamics.
- Geographic distance poses a significant barrier to international trade, as showcased by the market separation between Los Angeles and Singapore.
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Description
Explore the challenges and strategies of Google as it entered the Chinese market in 2006, including the establishment of Google.cn and its ethical dilemmas. Additionally, learn about the roles of governments in international business, focusing on trade agreements like NAFTA and global treaties like the Kyoto Protocol.
