Google's China Journey and International Business
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Questions and Answers

What is a crucial requirement for a business to achieve sustainable social and environmental outcomes?

  • A dedicated workforce
  • Investment in technology
  • Market expansion
  • Sustained financial and economic profits (correct)

    • What aspect does part of a responsible company's mission address related to the environment?

  • Generating the highest possible sales
  • Minimizing production costs
  • Maximizing shareholder wealth
  • Helping solve the world’s environmental problems (correct)

    • In the example of a three-part mission statement, what does the economic mission focus on?

  • Developing innovative products
  • Reducing operational costs
  • Creating long-term value and sustainable growth (correct)
  • Enhancing customer satisfaction

    • Which component of the three-part mission statement focuses on product quality?

    <p>Product mission</p> Signup and view all the answers

    How does a business aim to regard its stakeholders in the economic mission according to the provided content?

    <p>By delivering sustainable, profitable growth</p> Signup and view all the answers

    Which of the following is an example of a company that incorporates social and environmental missions?

    <p>Ben &amp; Jerry’s</p> Signup and view all the answers

    What primary aim does a for-profit business have based on the definition provided?

    <p>Achieving a profit</p> Signup and view all the answers

    What is a key factor that a company must respect while promoting business practices?

    <p>The Earth and the environment</p> Signup and view all the answers

    What role did Dr. Kai-Fu Lee hold at Google in relation to the company's efforts in China?

    <p>Lead for the China initiative</p> Signup and view all the answers

    Which motto does Google reference that reflects its idealistic approach to business?

    <p>Don't be evil</p> Signup and view all the answers

    Before joining Google, where did Dr. Kai-Fu Lee work that is specifically mentioned?

    <p>Apple</p> Signup and view all the answers

    What was one of the cultural challenges highlighted by Dr. Kai-Fu Lee when discussing business in China?

    <p>The balance of profit and user satisfaction</p> Signup and view all the answers

    What was a significant concern Google faced upon entering the Chinese market?

    <p>Ethical implications of operations</p> Signup and view all the answers

    Which university did Dr. Kai-Fu Lee earn his PhD from?

    <p>Carnegie Mellon University</p> Signup and view all the answers

    What was the primary focus of Google's operations in China during Dr. Kai-Fu Lee's leadership?

    <p>Conducting market research</p> Signup and view all the answers

    What previous experience did Dr. Kai-Fu Lee have that related to his role in China?

    <p>Setting up Microsoft Research Asia</p> Signup and view all the answers

    What was a significant factor that motivated Google to launch Google.cn in China?

    <p>Better market penetration due to faster service for users.</p> Signup and view all the answers

    Which of the following statements accurately reflects Google's experience in China?

    <p>Google initially faced slow and unreliable access for users in China.</p> Signup and view all the answers

    What does the term 'flattening world' in this context imply?

    <p>Geographic boundaries pose a minimal challenge to internet businesses.</p> Signup and view all the answers

    What is indicated as a common outcome for international business ventures based on the content?

    <p>Managers learn valuable lessons regardless of the venture's success.</p> Signup and view all the answers

    What challenge did Google face specifically due to ISP filtering in China?

    <p>Accessibility for users to global content.</p> Signup and view all the answers

    What did Google’s founders express about altering search results?

    <p>They viewed it as counterproductive to their mission.</p> Signup and view all the answers

    What does the phrase 'diminishing service and influence' suggest about Google's strategy in China?

    <p>Not participating would reduce Google’s competitiveness in the region.</p> Signup and view all the answers

    According to the perspective offered, what is a general characteristic of cross-border business ventures?

    <p>They tend to encounter various challenges regardless of preparation.</p> Signup and view all the answers

    What is the primary function of government as described?

    <p>To set and administer public policy.</p> Signup and view all the answers

    Which of the following is an example of an international treaty?

    <p>The Kyoto Protocol</p> Signup and view all the answers

    What is the main purpose of the North American Free Trade Agreement (NAFTA)?

    <p>To create a trade bloc to reduce or eliminate tariffs.</p> Signup and view all the answers

    Which body maintains embassies and consulates in foreign countries?

    <p>National governments</p> Signup and view all the answers

    What kind of issues do international treaties like the European Community agreements encompass?

    <p>A broad range of business and social issues.</p> Signup and view all the answers

    What is a significant characteristic of government in the context of international relations?

    <p>Governments exercise authority through laws and customs.</p> Signup and view all the answers

    What is one method by which governments control social and economic actions?

    <p>Through customs and laws.</p> Signup and view all the answers

    Which of the following best describes 'sovereign power' in the context of government?

    <p>The authority to govern without external interference.</p> Signup and view all the answers

    What is an example of a product with strong national identification?

    <p>Molson beer</p> Signup and view all the answers

    Which region is known for its acceptance of genetically modified foods?

    <p>North America</p> Signup and view all the answers

    What can administrative distance refer to?

    <p>Historical governmental ties and laws</p> Signup and view all the answers

    Which country has a cultural dislike for dark beverages?

    <p>China</p> Signup and view all the answers

    What is one factor that increases trading ease between countries?

    <p>Administrative similarities</p> Signup and view all the answers

    How does administrative distance affect trading relationships?

    <p>The greater the differences, the more difficult the trade.</p> Signup and view all the answers

    What is one specific example of a geographical barrier affecting product markets?

    <p>The separation between Los Angeles and Singapore</p> Signup and view all the answers

    In which area are similar governmental policies observed, leading to improved trading conditions?

    <p>Agriculture</p> Signup and view all the answers

    Study Notes

    Google's China Journey

    • Google entered the Chinese market in 2006, facing challenges with slow and unreliable access for Chinese users to Google.com.
    • Google decided to establish Google.cn to improve access and engagement in the Chinese market.
    • Kai-Fu Lee, with his expertise in both English and Mandarin, was appointed to lead Google's China operations.
    • Google's "Don't Do Evil" motto was challenged during its initial year in China due to content restrictions and censorship.
    • Despite the challenges, Google aimed to learn and grow within the Chinese market, focusing on market research.

    International Business Forms

    • Governments play various international roles, including maintaining embassies, participating in treaties, and forming trade blocs.
    • NAFTA (North American Free Trade Agreement) was formed by the US, Canada, and Mexico to eliminate tariffs and promote trade.
    • The Kyoto Protocol is an international treaty aimed at combating global warming.
    • The European Community (EC) has agreements spanning various areas, including trade, environment, and labor.

    Cultural and Administrative Distance in International Business

    • Cultural differences can impact product acceptance and marketing strategies, as seen with the Molson beer campaign in Canada and the contrasting views on genetically modified foods (GMOs) between North America and Western Europe.
    • Administrative similarities, like shared legal systems, regulations, and institutions, can boost trade between countries, as exemplified by the relationship between India and the UK.
    • Differences in government involvement, like agricultural subsidies, can influence trade dynamics.
    • Geographic distance poses a significant barrier to international trade, as showcased by the market separation between Los Angeles and Singapore.

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    Related Documents

    IB International Business Review PDF

    Description

    Explore the challenges and strategies of Google as it entered the Chinese market in 2006, including the establishment of Google.cn and its ethical dilemmas. Additionally, learn about the roles of governments in international business, focusing on trade agreements like NAFTA and global treaties like the Kyoto Protocol.

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