Google Analytics Account Structure
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Questions and Answers

What does a 'property' represent within a Google Analytics account structure?

  • A specific report generated within Google Analytics.
  • A grouping of user data, such as from a website or app. (correct)
  • A single user's data.
  • A collection of accounts owned by different business entities.

    • At which level of a Google Analytics account structure can you create links with other products like Google Ads?

  • Data Stream Level
  • User Level
  • Property Level (correct)
  • Account Level

    • What is the recommended number of data streams to use for measuring a standard web user journey, to ensure consistent user and session reporting?

  • One data stream per webpage.
  • A single web data stream. (correct)
  • One data stream per user.
  • One data stream per browser type.

    • A gaming company has developed a mobile game available on both iOS and Android. How should they structure their Google Analytics account?

    <p>One account, one property for the app, and two app data streams (one for iOS and one for Android). (C)</p> Signup and view all the answers

    A business runs a food delivery service with separate apps for customers and delivery drivers, each on iOS and Android, plus a website with distinct sections for each user base. How should they structure their Google Analytics account?

    <p>One account with two properties (one for customers, one for delivery drivers), each connected to their respective apps and website sections. (A)</p> Signup and view all the answers

    What does a 'data stream' represent within a Google Analytics account?

    <p>The flow of data from a website or app to a property. (C)</p> Signup and view all the answers

    Which of the following statements correctly describes the relationship between accounts and properties in Google Analytics?

    <p>An account is a collection of properties, and each property belongs to a single account. (B)</p> Signup and view all the answers

    A company with a website is expanding by acquiring a secondary brand distinct from its original brand. What is a recommended account structure for their Google Analytics setup?

    <p>A single account with two properties, one for the original brand and one for the acquired brand. (A)</p> Signup and view all the answers

    Flashcards

    Google Analytics Account

    A collection of properties owned by a single business entity.

    Property in Google Analytics

    Represents a grouping of user data, like from a website or app.

    Data Stream

    The flow of data from a website or app to the property.

    Web Data Stream

    A data stream specifically for websites.

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    App Data Stream

    A data stream specifically for mobile apps.

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    Account Structure Best Practices

    One account per company and one property per brand or unit.

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    Single Data Stream for Web

    Using one web data stream for consistent reporting.

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    Cross Domain Measurement

    Technique to track users across multiple domains.

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    Study Notes

    Google Analytics Account Structure

    • A Google Analytics account holds data from various properties belonging to a single business.
    • A property represents a group of user data (e.g., website or app). It's where data is processed and links with other Google products (like Google Ads) are created.
    • A data stream represents data flow from the website/app to a property. It controls which data is collected.
      • Web data streams are for websites.
      • App data streams are for mobile apps (Android & iOS).
    • Ideally, use a single web data stream for website user journeys for consistent session and user reporting.
      • Use a single web data stream with cross-domain measurement for web journeys spanning different domains.
    • For a business with both a website and mobile apps, separate data streams are used (one for web, one for iOS app, and one for Android app).
    • Account structure should map to your business structure; typically, one account per company, and one property per brand/business unit.

    Examples of Account Structures

    • Fashion Blog (single website):
      • One account
      • One property for the website
      • One web data stream
    • Gaming Company (mobile racing game):
      • One account
      • One property for the app
      • Two app data streams (one for Android, one for iOS)
    • Food Delivery Service:
      • One account
      • Two properties (one for customers, one for delivery drivers)
      • Customers Property: Three data streams (web, Android app stream, iOS app stream).
      • Delivery Drivers Property: Three data streams (web, Android app stream, iOS app stream).

    Additional Considerations

    • Google Analytics 360 is an enterprise-level version offering more flexibility, such as sub-properties and roll-up properties.

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    Quiz Team

    Description

    This quiz covers the essential components of Google Analytics account structure, including accounts, properties, and data streams. Understand how these elements interact to optimize data collection and reporting for businesses with websites and apps. Dive into best practices for managing user data efficiently.

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