Google Analytics Account Structure

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Questions and Answers

What does a 'property' represent within a Google Analytics account structure?

  • A specific report generated within Google Analytics.
  • A grouping of user data, such as from a website or app. (correct)
  • A single user's data.
  • A collection of accounts owned by different business entities.

At which level of a Google Analytics account structure can you create links with other products like Google Ads?

  • Data Stream Level
  • User Level
  • Property Level (correct)
  • Account Level

What is the recommended number of data streams to use for measuring a standard web user journey, to ensure consistent user and session reporting?

  • One data stream per webpage.
  • A single web data stream. (correct)
  • One data stream per user.
  • One data stream per browser type.

A gaming company has developed a mobile game available on both iOS and Android. How should they structure their Google Analytics account?

<p>One account, one property for the app, and two app data streams (one for iOS and one for Android). (C)</p> Signup and view all the answers

A business runs a food delivery service with separate apps for customers and delivery drivers, each on iOS and Android, plus a website with distinct sections for each user base. How should they structure their Google Analytics account?

<p>One account with two properties (one for customers, one for delivery drivers), each connected to their respective apps and website sections. (A)</p> Signup and view all the answers

What does a 'data stream' represent within a Google Analytics account?

<p>The flow of data from a website or app to a property. (C)</p> Signup and view all the answers

Which of the following statements correctly describes the relationship between accounts and properties in Google Analytics?

<p>An account is a collection of properties, and each property belongs to a single account. (B)</p> Signup and view all the answers

A company with a website is expanding by acquiring a secondary brand distinct from its original brand. What is a recommended account structure for their Google Analytics setup?

<p>A single account with two properties, one for the original brand and one for the acquired brand. (A)</p> Signup and view all the answers

Flashcards

Google Analytics Account

A collection of properties owned by a single business entity.

Property in Google Analytics

Represents a grouping of user data, like from a website or app.

Data Stream

The flow of data from a website or app to the property.

Web Data Stream

A data stream specifically for websites.

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App Data Stream

A data stream specifically for mobile apps.

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Account Structure Best Practices

One account per company and one property per brand or unit.

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Single Data Stream for Web

Using one web data stream for consistent reporting.

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Cross Domain Measurement

Technique to track users across multiple domains.

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Study Notes

Google Analytics Account Structure

  • A Google Analytics account holds data from various properties belonging to a single business.
  • A property represents a group of user data (e.g., website or app). It's where data is processed and links with other Google products (like Google Ads) are created.
  • A data stream represents data flow from the website/app to a property. It controls which data is collected.
    • Web data streams are for websites.
    • App data streams are for mobile apps (Android & iOS).
  • Ideally, use a single web data stream for website user journeys for consistent session and user reporting.
    • Use a single web data stream with cross-domain measurement for web journeys spanning different domains.
  • For a business with both a website and mobile apps, separate data streams are used (one for web, one for iOS app, and one for Android app).
  • Account structure should map to your business structure; typically, one account per company, and one property per brand/business unit.

Examples of Account Structures

  • Fashion Blog (single website):
    • One account
    • One property for the website
    • One web data stream
  • Gaming Company (mobile racing game):
    • One account
    • One property for the app
    • Two app data streams (one for Android, one for iOS)
  • Food Delivery Service:
    • One account
    • Two properties (one for customers, one for delivery drivers)
    • Customers Property: Three data streams (web, Android app stream, iOS app stream).
    • Delivery Drivers Property: Three data streams (web, Android app stream, iOS app stream).

Additional Considerations

  • Google Analytics 360 is an enterprise-level version offering more flexibility, such as sub-properties and roll-up properties.

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