GA 04 Reports - Conversions

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Questions and Answers

What does the Funnel Visualization Report in Google Analytics allow marketers and web developers to do?

  • Monitor website uptime and performance
  • Track the different stages of the conversion process as a goal funnel to enhance user experience and increase conversion rates (correct)
  • View detailed revenue breakdown by traffic sources
  • Analyze user demographics for targeted advertising

What does the Goal Flow Report in Google Analytics show?

  • Keyword performance in search engine results
  • Real-time user interactions on the website
  • The path your traffic travelled through a funnel towards a goal conversion (correct)
  • Social media engagement metrics

What is required to link website transactions to Google Analytics in the E-commerce Report?

  • Content marketing strategy
  • Conversion rate optimization techniques
  • User behavior analysis
  • Specialist coding (correct)

How can out-of-the-box ecommerce solutions like WooCommerce, Magento, and Shopify link to Google Analytics?

<p>By entering the Google Analytics UA code and ticking a box in the ecommerce tool (B)</p> Signup and view all the answers

What is a benefit of using the E-commerce Report in Google Analytics?

<p>Tracking revenue online and attributing it back to channels (D)</p> Signup and view all the answers

What can be assessed using enhanced ecommerce settings on ecommerce stores?

<p>Detailed ecommerce metrics like discounts (A)</p> Signup and view all the answers

What data is available in most Google Analytics reports once ecommerce is set up on a site?

<p>Revenue, transaction, and ecommerce behavior data (D)</p> Signup and view all the answers

What type of metrics can be focused on using the Conversions Reporting Tab in Google Analytics?

<p>Metrics relating to valuable user actions (C)</p> Signup and view all the answers

What are some typical ecommerce KPIs that can be tracked in the Conversions Tab?

<p>Sales transactions, AOV, ecommerce conversion rates (C)</p> Signup and view all the answers

What kind of KPIs might be relevant for lead-generation sites and can be measured in the Conversions Tab?

<p>Cost per lead, total leads, conversion rates (C)</p> Signup and view all the answers

Where can you view goal overview information in Google Analytics?

<p>Goals Overview Report in the Conversions tab (D)</p> Signup and view all the answers

What does the Funnel Visualization Report help with in Google Analytics?

<p>Understanding user behavior during goal completion process (A)</p> Signup and view all the answers

What should be periodically reviewed using the Goal URLs Report in Google Analytics?

<p>To ensure that all goals are tracking the expected URLs (C)</p> Signup and view all the answers

Which area of Google Analytics can help understand different goal-conversion rates over a specific timeframe?

<p>Goals reporting area (A)</p> Signup and view all the answers

What is a primary purpose of using the Conversions Reporting Tab in Google Analytics?

<p>To assess if KPIs are being met or exceeded (B)</p> Signup and view all the answers

Where can you find out if you are meeting, exceeding, or missing your KPIs?

<p>Conversions Reporting Tab (D)</p> Signup and view all the answers

What is one of the benefits of reviewing the Funnel Visualization Report?

<p>Understanding where users drop off during goal completion process (B)</p> Signup and view all the answers

Which report should be set up during goal creation to visualize user behavior during goal completion?

<p>Funnel Visualization Report (B)</p> Signup and view all the answers

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