GA 04 Reports - Conversions
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Questions and Answers

What does the Funnel Visualization Report in Google Analytics allow marketers and web developers to do?

  • Monitor website uptime and performance
  • Track the different stages of the conversion process as a goal funnel to enhance user experience and increase conversion rates (correct)
  • View detailed revenue breakdown by traffic sources
  • Analyze user demographics for targeted advertising

    • What does the Goal Flow Report in Google Analytics show?

  • Keyword performance in search engine results
  • Real-time user interactions on the website
  • The path your traffic travelled through a funnel towards a goal conversion (correct)
  • Social media engagement metrics

    • What is required to link website transactions to Google Analytics in the E-commerce Report?

  • Content marketing strategy
  • Conversion rate optimization techniques
  • User behavior analysis
  • Specialist coding (correct)

    • How can out-of-the-box ecommerce solutions like WooCommerce, Magento, and Shopify link to Google Analytics?

    <p>By entering the Google Analytics UA code and ticking a box in the ecommerce tool</p> Signup and view all the answers

    What is a benefit of using the E-commerce Report in Google Analytics?

    <p>Tracking revenue online and attributing it back to channels</p> Signup and view all the answers

    What can be assessed using enhanced ecommerce settings on ecommerce stores?

    <p>Detailed ecommerce metrics like discounts</p> Signup and view all the answers

    What data is available in most Google Analytics reports once ecommerce is set up on a site?

    <p>Revenue, transaction, and ecommerce behavior data</p> Signup and view all the answers

    What type of metrics can be focused on using the Conversions Reporting Tab in Google Analytics?

    <p>Metrics relating to valuable user actions</p> Signup and view all the answers

    What are some typical ecommerce KPIs that can be tracked in the Conversions Tab?

    <p>Sales transactions, AOV, ecommerce conversion rates</p> Signup and view all the answers

    What kind of KPIs might be relevant for lead-generation sites and can be measured in the Conversions Tab?

    <p>Cost per lead, total leads, conversion rates</p> Signup and view all the answers

    Where can you view goal overview information in Google Analytics?

    <p>Goals Overview Report in the Conversions tab</p> Signup and view all the answers

    What does the Funnel Visualization Report help with in Google Analytics?

    <p>Understanding user behavior during goal completion process</p> Signup and view all the answers

    What should be periodically reviewed using the Goal URLs Report in Google Analytics?

    <p>To ensure that all goals are tracking the expected URLs</p> Signup and view all the answers

    Which area of Google Analytics can help understand different goal-conversion rates over a specific timeframe?

    <p>Goals reporting area</p> Signup and view all the answers

    What is a primary purpose of using the Conversions Reporting Tab in Google Analytics?

    <p>To assess if KPIs are being met or exceeded</p> Signup and view all the answers

    Where can you find out if you are meeting, exceeding, or missing your KPIs?

    <p>Conversions Reporting Tab</p> Signup and view all the answers

    What is one of the benefits of reviewing the Funnel Visualization Report?

    <p>Understanding where users drop off during goal completion process</p> Signup and view all the answers

    Which report should be set up during goal creation to visualize user behavior during goal completion?

    <p>Funnel Visualization Report</p> Signup and view all the answers

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