Globalization and Media

• This lesson explores globalization and media and their roles
• The location of Pamantasan ng Lungsod ng Marikina is Rainbow St. Cor. Russet St., SSS Village, Concepcion Dos, Marikina City, Metro Manila, Philippines 1800

Lesson Objectives

• Define the role of communication media in globalization
• Discuss the power and limitations of media in shaping global perspectives
• Analyze ethical challenges faced by journalists in the global media landscape
• Examine the relationship between globalization, popular music, and religion

Key Definitions

• Communication media refers to the means of delivering information, including print, radio, television, and the internet
• Traditional media: Newspapers, radio, and television
• New Media: Social media and streaming platforms

Role of Media in Globalization

• Media functions as a bridge connecting different cultures
• Allows for real-time communication via live news and social media updates
• Social media activism examples: #MeToo and Arab Spring.

Power of Media

• Agenda-Setting Theory: Media shapes which issues people think about
• Framing Theory: Media influences how issues are perceived

Limitations of Media Power

• Censorship and media control exists in authoritarian countries
• The digital age enables both fake news and misinformation to spread
• Example: Facebook's role in spreading misinformation during elections

Mass Media Characteristics

• Mass media refers to communication tools reaching large audiences
• Mass media includes TV, radio, newspapers, magazines, film, and the Internet
• Mass Media assists with shaping public opinion and cultural identity

Globalization and Mass Media

• The CNN Effect: Global media shaping international policies
• Cultural Homogenization: Hollywood's global influence
• Cultural Hybridization: The global rise of K-pop

Media Ethics

• Ethics ensure truthful, fair, and responsible reporting
• Key ethical principles include accuracy, objectivity, accountability, and fairness
• Ethical issues in media involve sensationalism vs responsible journalism
• Ethical issues in media involve privacy vs public interest
• Paparazzi and celebrity privacy rights represent an example

Ethical Decision-Making

• Journalism requires a code of ethics such as the SPJ Code of Ethics
• Balancing freedom of speech with social responsibility is crucial
• Reporting on conflict zones without fueling violence is an example

Challenges in Global Journalism

• Censorship and press freedom restrictions
• Fake news and propaganda
• Dangers for investigative journalists

Press Freedom and Globalization

• Organizations exist to protect journalists, like Reporters Without Borders
• The murder of journalists exposing corruption is an example

Globalization and Popular Music

• Globalization enables music genres to spread across borders from K-pop to Reggaeton
• Digital platforms like Spotify, YouTube, and TikTok further influence this
• BTS and the global influence of K-pop demonstrates cultural influence

Music as a Tool for Cultural Exchange

• Music fosters collaboration between artists from different countries
• Music can be a tool for political and social change as seen in Bob Marley's protest songs

Religion and Mass Media

• TV evangelism, religious podcasts, and YouTube sermons are examples
• Religious influence is evident in film and television such as Biblical movies
• The Pope's use of social media reaches global audiences

Religious Controversies

• Misrepresentation of religions in mainstream media is common
• Religious censorship and media regulations occur
• The Charlie Hebdo controversy addresses freedom of expression

Final Summary

• Media has power in globalization along with ethical challenges
• Mass media shapes public perception, influences politics, culture, and religion
• Popular music and religion undergo transformation through globalization