les 11 inter
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Questions and Answers

What are the three types of distribution network mentioned in the text?

  • Intensive distribution, Selective distribution, Exclusive distribution (correct)
  • Selective distribution, Exclusive distribution, Extensive distribution
  • Mass distribution, Extensive distribution, Selective distribution
  • Intensive distribution, Exclusive distribution, Mass distribution
  • Which factor influences the intensity of the distribution network according to the text?

  • Customer preferences
  • Coordination of product offers
  • Length of the distribution channel
  • Product characteristics (correct)
  • What is the main purpose of coordinating prices across distribution channels?

  • To ensure consistent pricing for the same product across different channels (correct)
  • To create conflict with intermediaries
  • To increase complexity
  • To reduce market coverage
  • What does a longer channel result in, according to the text?

    <p>Less control of supplier</p> Signup and view all the answers

    Which factor results in higher channel stability, according to the text?

    <p>Incorporating all channel members in 1 system</p> Signup and view all the answers

    What is the purpose of choosing a mix of distribution channels according to the text?

    <p>To extend market coverage</p> Signup and view all the answers

    What does a multiple channel strategy provide, according to the text?

    <p>Better information</p> Signup and view all the answers

    What is the purpose of managing and controlling distribution channels according to the text?

    <p>Screening and selecting intermediaries</p> Signup and view all the answers

    Which factor is compared when screening and selecting intermediaries according to the text?

    <p>Financial and company strengths</p> Signup and view all the answers

    What does the nature of demand influence according to the text?

    <p>Intensity of distribution network</p> Signup and view all the answers

    What are some factors concerning internal major decisions about the structure of channel mentioned in the text?

    <p>Types of intermediary, Market coverage geographic focus</p> Signup and view all the answers

    What is the main reason for choosing a mix of distribution channels according to the text?

    <p>To extend market coverage</p> Signup and view all the answers

    What is one way to motivate intermediaries in international sales?

    <p>Monetary and psychological rewards</p> Signup and view all the answers

    Why is a control system important in international market planning?

    <p>To evaluate performance and provide feedback</p> Signup and view all the answers

    What is an example of a communication strategy for international markets?

    <p>Deciding how to reach customers and dealing with differences</p> Signup and view all the answers

    What is one aspect of marketing methods for foreign markets?

    <p>Mass communication through advertising</p> Signup and view all the answers

    Why is organizing for global marketing important?

    <p>To decide on an organizational structure that balances autonomy and integration</p> Signup and view all the answers

    What can influence the structure of a company's organization for international marketing?

    <p>The size and scope of international sales</p> Signup and view all the answers

    What may lead to termination of agreements in international markets?

    <p>Unsatisfied performance</p> Signup and view all the answers

    What is necessary for implementing a global marketing program?

    <p>Coordination and organization</p> Signup and view all the answers

    What are included in the marketing methods for foreign markets?

    <p>Mass communication through advertising, personal selling, and direct marketing</p> Signup and view all the answers

    Why should international markets implement communication strategies?

    <p>To reach customers and deal with differences</p> Signup and view all the answers

    What can influence the structure of a company's organization for international marketing?

    <p>The degree of product standardization and market diversity</p> Signup and view all the answers

    What are included in the marketing methods for foreign markets?

    <p>Mass communication through advertising, personal selling, and direct marketing</p> Signup and view all the answers

    Study Notes

    • A foreign sales agreement will be signed.
    • Intermediaries may be motivated with monetary and psychological rewards.
    • Sales and channels are controlled through written performance objectives.
    • International markets may terminate agreements due to unsatisfied performance.
    • Communication strategies include deciding how to reach customers in international markets and dealing with factors such as language, economic, sociocultural, legal, and competitive differences.
    • Marketing methods for foreign markets include mass communication through advertising, personal selling, and direct marketing, as well as public relations and sales promotion.
    • Implementing and coordinating a global marketing program requires organizing for global marketing and deciding on an organizational structure that balances autonomy and integration.
    • The structure of a company's organization for international marketing can vary depending on factors such as the size and scope of international sales, the degree of product standardization, and market diversity.
    • A control system is important in the final stage of international market planning to evaluate performance, provide feedback, and take corrective action when necessary.

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    Test your knowledge of designing global marketing programmes and making channel decisions through distribution choices. Explore factors such as external customer characteristics, nature of the product, nature of demand, and competition in relation to distribution channels.

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