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Questions and Answers
What are the three types of distribution network mentioned in the text?
Which factor influences the intensity of the distribution network according to the text?
What is the main purpose of coordinating prices across distribution channels?
What does a longer channel result in, according to the text?
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Which factor results in higher channel stability, according to the text?
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What is the purpose of choosing a mix of distribution channels according to the text?
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What does a multiple channel strategy provide, according to the text?
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What is the purpose of managing and controlling distribution channels according to the text?
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Which factor is compared when screening and selecting intermediaries according to the text?
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What does the nature of demand influence according to the text?
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What are some factors concerning internal major decisions about the structure of channel mentioned in the text?
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What is the main reason for choosing a mix of distribution channels according to the text?
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What is one way to motivate intermediaries in international sales?
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Why is a control system important in international market planning?
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What is an example of a communication strategy for international markets?
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What is one aspect of marketing methods for foreign markets?
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Why is organizing for global marketing important?
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What can influence the structure of a company's organization for international marketing?
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What may lead to termination of agreements in international markets?
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What is necessary for implementing a global marketing program?
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What are included in the marketing methods for foreign markets?
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Why should international markets implement communication strategies?
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What can influence the structure of a company's organization for international marketing?
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What are included in the marketing methods for foreign markets?
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Study Notes
- A foreign sales agreement will be signed.
- Intermediaries may be motivated with monetary and psychological rewards.
- Sales and channels are controlled through written performance objectives.
- International markets may terminate agreements due to unsatisfied performance.
- Communication strategies include deciding how to reach customers in international markets and dealing with factors such as language, economic, sociocultural, legal, and competitive differences.
- Marketing methods for foreign markets include mass communication through advertising, personal selling, and direct marketing, as well as public relations and sales promotion.
- Implementing and coordinating a global marketing program requires organizing for global marketing and deciding on an organizational structure that balances autonomy and integration.
- The structure of a company's organization for international marketing can vary depending on factors such as the size and scope of international sales, the degree of product standardization, and market diversity.
- A control system is important in the final stage of international market planning to evaluate performance, provide feedback, and take corrective action when necessary.
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Description
Test your knowledge of designing global marketing programmes and making channel decisions through distribution choices. Explore factors such as external customer characteristics, nature of the product, nature of demand, and competition in relation to distribution channels.
