Global Marketing and Political Environment Quiz
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Questions and Answers

What does the political environment of global marketing encompass?

  • Governmental institutions, political parties, and organizations representing the people (correct)
  • Global economic trends and market dynamics
  • Ethical business practices and corporate social responsibility
  • International trade agreements and tariffs
  • Why is political risk assessment crucial in global marketing?

  • Because the political environment varies from country to country (correct)
  • To assess the impact of international trade agreements on market entry
  • To understand a particular government’s actions with respect to taxes and seizure of assets
  • To determine the stage of development for each major market
  • What is the primary goal of global managers when exploring how to expand?

  • To quickly seize assets in new countries
  • To attract media attention for their expansion plans
  • To determine how best to enter and expand in major markets (correct)
  • To prioritize ethical business practices over market expansion
  • Why do some people show interest in doing business with a country without understanding its market or history?

    <p>Because they read about it being the new 'hot' economy</p> Signup and view all the answers

    What should global managers aim to do before their competitors and popular media?

    <p>Hone in on a new country for expansion</p> Signup and view all the answers

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