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What does the political environment of global marketing encompass?
What does the political environment of global marketing encompass?
- Governmental institutions, political parties, and organizations representing the people (correct)
- Global economic trends and market dynamics
- Ethical business practices and corporate social responsibility
- International trade agreements and tariffs
Why is political risk assessment crucial in global marketing?
Why is political risk assessment crucial in global marketing?
- Because the political environment varies from country to country (correct)
- To assess the impact of international trade agreements on market entry
- To understand a particular government’s actions with respect to taxes and seizure of assets
- To determine the stage of development for each major market
What is the primary goal of global managers when exploring how to expand?
What is the primary goal of global managers when exploring how to expand?
- To quickly seize assets in new countries
- To attract media attention for their expansion plans
- To determine how best to enter and expand in major markets (correct)
- To prioritize ethical business practices over market expansion
Why do some people show interest in doing business with a country without understanding its market or history?
Why do some people show interest in doing business with a country without understanding its market or history?
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What should global managers aim to do before their competitors and popular media?
What should global managers aim to do before their competitors and popular media?
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