Music Distribution and Global IMC

True (A)

To summarize introductory information about an artist or product for media contacts.

<p>women</p> Signup and view all the answers

<p>Public Relations = Creating free media attention Advertising = Paid promotions Direct Marketing = Targeted communication to customers Sales Promotion = Short-term incentives to boost sales</p> Signup and view all the answers

<p>Difficulty in translating the intended meaning (B)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>They understand local media outlets and can respond to media needs immediately.</p> Signup and view all the answers

<p>2.3 million</p> Signup and view all the answers

<p>Display ads = Basic awareness-building advertisements Direct-response advertising = Ads that seek immediate consumer action TV commercials = Broadcast ads that reach a wide audience Print ads = Advertisements published in newspapers and magazines</p> Signup and view all the answers

<p>To create customer awareness and interest (D)</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>Integrated marketing communications (IMC)</p> Signup and view all the answers

<p>objective</p> Signup and view all the answers

<p>Word of Mouth = Natural buzz among audiences Paid Advertising = Promoting through payment in various media Publicity = Media stories and features Direct Messaging = One-to-one communication through the internet</p> Signup and view all the answers

<p>40 and above (B)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>Discover the Howard McGillicuddy Band for music that stimulates your thoughts and senses.</p> Signup and view all the answers

<p>urbanity</p> Signup and view all the answers

<p>AIDA formula = Generate awareness and action Standardization = Create a universal message Customization = Adapt messaging for local culture High-end imagery = Convey sophistication and elegance</p> Signup and view all the answers

<p>Message (A)</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>communication brief</p> Signup and view all the answers

<p>X, Y, Z</p> Signup and view all the answers

<p>To create a buzz of interest (D)</p> Signup and view all the answers

<p>To announce = Making consumers aware of a new product To remind = Reinforcing an existing message To persuade = Encouraging action or change of attitude To motivate = Incentivizing a purchase or response</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>MySpace</p> Signup and view all the answers

<p>Web site, online</p> Signup and view all the answers

<p>Word of Mouth = Spreading recommendations through personal contacts Viral Marketing = Strategic sharing through social networks E-marketing = Marketing conducted via electronic means CRM = Managing relationships with customers</p> Signup and view all the answers

<p>The total number of people exposed to the ad (A)</p> Signup and view all the answers

<p>False (B)</p> Signup and view all the answers

<p>Local expertise in messaging and media</p> Signup and view all the answers

<p>flighting</p> Signup and view all the answers

<p>Reach = Total number of people exposed to the ad Frequency = The number of times the audience sees the ad Pulsing = Low-level continuity with increased advertising tied to retail activities Direct marketing = One-to-one dialogue-based relationship with consumers</p> Signup and view all the answers

<p>To increase website traffic through higher visibility (A)</p> Signup and view all the answers

<p>True (A)</p> Signup and view all the answers

<p>Opt-out option</p> Signup and view all the answers

<p>text messaging</p> Signup and view all the answers

<p>Sponsored Links = Paid advertisements appearing at the top of search engine results Opt-in = A method allowing users to voluntarily subscribe to receive emails Redirect URLs = Links designed to track click-through rates from emails Localization = Adapting content to meet regional or cultural differences</p> Signup and view all the answers

A strategic approach to managing and coordinating various communication channels (e.g., advertising, public relations, sales promotions) to create a consistent and unified brand message.

Distribution of a product, like music, is enhanced by communication. Communication builds awareness, interest, and ultimately, demand.

Communication is crucial in building desire and interest in products, prompting the customer to make a purchase.

Diverse ways to communicate about a product, including word-of-mouth, publicity, advertising, and online interactions.

Defining the objective, crafting the message, selecting the communication channel, and managing a coordinated communicative mix.

A coordinated communication strategy using various media to create a strong brand image.

Message, Mode, Media, and Mix - components crucial for international marketing.

A document outlining the current market conditions, marketing objectives, target audience, communication points, and desired outcomes for an IMC campaign for a specific market and product.

The specific goal of a marketing message, such as announcing, reminding, persuading, or motivating.

International marketing faces challenges like adapting messages, choosing channels, and understanding local market preferences due to cultural and media differences.

The specific group of people that a marketing campaign aims to reach, characterized by shared demographics, interests, and behaviors.

The central message that a marketing campaign wants to convey to its target audience.

A marketing framework that outlines four steps in the customer buying process: Awareness, Interest, Desire, Action.

The decision of whether to use the same marketing message globally or adapt it to different cultures and languages.

The unique set of human-like characteristics, values, and traits that are associated with a brand.

The art of attracting attention, for free, via media outlets that consumers regularly use.

A presentation package of introductory information about an artist, music, or product. It includes a press release, biography, fact sheet, press clips, photos, and music samples.

A succinct 'story' summarizing current activity, written in a news-style format, for publication.

Publicity is ideal for introducing a product because it provides information and builds initial interest. It can also be used to add depth to an advertising campaign.

Cultural differences require tailored messaging and language translation to resonate with local audiences effectively.

The number of people exposed to an ad. It can be a large audience like a Super Bowl ad or a highly targeted group.

The number of times the target audience is exposed to an ad. It can be continuous, concentrated, or flighting.

Alternating periods of advertising with periods of no advertising. This can achieve extended but intermittent exposure while saving money.

Maintaining a low level of continuous advertising while increasing ad spending during periods of high retail activity.

Challenges include message translation, localization, and different media preferences in various markets.

Marketing materials and messages tailored for audiences in different countries, considering language, cultural nuances, and local media preferences.

Having someone familiar with the media landscape and language of a specific country to effectively promote your product.

Reaching a large audience simultaneously, controlling the message and its impact, and conferring legitimacy on the product.

Loss of control over the message once it's in the hands of media writers and editors, potentially leading to unintended interpretations.

Targeting key TV shows to place ads strategically, ensuring repeated exposure to viewers.

Promoting a product or artist through informal conversations and recommendations within social networks, aiming to create a buzz and build organic excitement.

Strategic use of social networks to build awareness and influence opinion by subtly integrating marketing messages into everyday online activities.

Utilizing online channels like websites, online advertising, search engine optimization, email campaigns, and wireless communication to promote artists and their music.

Evaluating the potential long-term revenue a customer will generate for the artist, considering repeat purchases and brand loyalty.

Strategies and tools used to build lasting relationships with customers by providing personalized experiences and ongoing engagement.

Paid advertisements that appear prominently on search engine results pages (SERPs) when specific keywords are searched.

Sending bulk personalized messages to a list of contacts, typically promoting products or events.

Opt-out: Customers can choose to stop receiving future emails. Opt-in: Customers actively choose to receive emails.

Monitoring how many people click through from an email to a specific destination (e.g., a website) to measure campaign effectiveness.

Adapting marketing strategies to different languages, cultures, currencies, regulations, and design preferences.