Questions and Answers
What do marketing scholars refer to as the fifth P in target marketing?
Positioning
Are values culture-bound?
Yes
Which country has become one of the largest internet markets?
China
What do top retailers like Wal-Mart and Toys "R" Us use to get information from their stores around the world?
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What has led to shorter product life cycles?
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What presents a challenge for international managers in terms of global strategy development?
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What are the industry globalization forces?
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What do firms using a niche strategy focus on?
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What concept does Toyota use for several of its car models?
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What is SWOT analysis useful for?
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Study Notes
- Marketing scholars refer to "positioning" as the fifth P in target marketing.
- Values tend to be culture-bound.
- China has become one of the largest internet markets.
- Top retailers like Wal-Mart and Toys "R" Us use real-time management to get information from their stores around the world.
- Information technology has led to shorter product life cycles.
- Global strategy development presents a challenge for international managers.
- Industry globalization forces include cost, market, government, and competitive forces.
- Firms using a niche strategy focus on a highly specialized segment of the market.
- Toyota offers several car models based on a similar family design concept.
- SWOT analysis is a useful technique for analyzing a firm's competitive position.
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