Podcast
Questions and Answers
What do marketing scholars refer to as the fifth P in target marketing?
What do marketing scholars refer to as the fifth P in target marketing?
- Promotion
- Price
- Positioning (correct)
- Product
Are values culture-bound?
Are values culture-bound?
- Yes (correct)
- No
- Maybe
- It depends
Which country has become one of the largest internet markets?
Which country has become one of the largest internet markets?
- United Kingdom
- China (correct)
- Japan
- United States
What do top retailers like Wal-Mart and Toys "R" Us use to get information from their stores around the world?
What do top retailers like Wal-Mart and Toys "R" Us use to get information from their stores around the world?
What has led to shorter product life cycles?
What has led to shorter product life cycles?
What presents a challenge for international managers in terms of global strategy development?
What presents a challenge for international managers in terms of global strategy development?
What are the industry globalization forces?
What are the industry globalization forces?
What do firms using a niche strategy focus on?
What do firms using a niche strategy focus on?
What concept does Toyota use for several of its car models?
What concept does Toyota use for several of its car models?
What is SWOT analysis useful for?
What is SWOT analysis useful for?
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Study Notes
- Marketing scholars refer to "positioning" as the fifth P in target marketing.
- Values tend to be culture-bound.
- China has become one of the largest internet markets.
- Top retailers like Wal-Mart and Toys "R" Us use real-time management to get information from their stores around the world.
- Information technology has led to shorter product life cycles.
- Global strategy development presents a challenge for international managers.
- Industry globalization forces include cost, market, government, and competitive forces.
- Firms using a niche strategy focus on a highly specialized segment of the market.
- Toyota offers several car models based on a similar family design concept.
- SWOT analysis is a useful technique for analyzing a firm's competitive position.
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