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Les 3 internationaal
29 Questions
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Les 3 internationaal

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@Laura Van Dessel

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Questions and Answers

What are the barriers hindering the firm from exiting the process?

  • Product disruptions
  • Difficulties communicating
  • Financial strength
  • Inadequate representation (correct)

    • Which internationalization model involves the firm globalizing by going through sequential stages of the process?

  • Transaction cost analysis model
  • Network model
  • Born-again global process
  • Upsale internationalization model (correct)

    • What characterizes 'Born global' firms?

  • Ignore global exposure through platforms and social media
  • Not customer-oriented
  • Mainly focus on domestic market
  • Focus on narrow global market segments (correct)

    • What is the purpose of creating a global marketing plan?

    <p>To create sustainable competitive advantages in the global marketplace</p> Signup and view all the answers

    What are the 5 stages of the decision model in global marketing?

    <p>Decision whether to internationalize, deciding which market to enter, market entry strategies, designing global marketing program, and implementing and coordinating global marketing program</p> Signup and view all the answers

    What are the proactive motives for internationalization?

    <p>Desire, drive, and enthusiasm of management towards global marketing activities</p> Signup and view all the answers

    What can result from increasing profit on a longer term?

    <p>Selling more or buying better or cheaper</p> Signup and view all the answers

    What are reactive motives for internationalization?

    <p>Competitive pressures from international competitors</p> Signup and view all the answers

    What triggers the export initiation?

    <p>Someone or something within or outside the firm initiates the internationalization process</p> Signup and view all the answers

    What are the barriers hindering the firm from exiting the internationalization process?

    <p>Financial strength</p> Signup and view all the answers

    Which model involves the firm globalizing by going through sequential stages of the process?

    <p>Uppsale internationalization model</p> Signup and view all the answers

    What characterizes 'Born global' firms?

    <p>Possess unique assets</p> Signup and view all the answers

    What triggers the export initiation for firms following organic models of internationalization?

    <p>Change agents initiating the first export sales</p> Signup and view all the answers

    What is a common characteristic of firms that rapidly globalize from their birth without sequential internationalization stages?

    <p>Focus on narrow global market segments</p> Signup and view all the answers

    What aspect of inadequate info can hinder the initiation of internationalization?

    <p>Inadequate understanding of foreign customers</p> Signup and view all the answers

    Which type of risk is classified under barriers affecting the internationalization process?

    <p>Commercial risks</p> Signup and view all the answers

    What is a defining characteristic of firms following organic models of internationalization?

    <p>Gradual and sequential expansion process</p> Signup and view all the answers

    Born global firms often gain global exposure through which means?

    <p><code>E-commerce</code> and social media platforms</p> Signup and view all the answers

    Born-again global firms differ from other types by having what initial focus?

    <p><code>Dedicated internationalization</code> focus</p> Signup and view all the answers

    What is a key driver for Born global firms to rapidly globalize?

    <p>Entrepreneurs vision and competences</p> Signup and view all the answers

    Which type of model involves firm globalizing via cooperation and partnerships?

    <p>Network model</p> Signup and view all the answers

    What is the purpose of creating a global marketing plan?

    <p>To create sustainable competitive advantages in the global marketplace</p> Signup and view all the answers

    What are proactive motives for internationalization?

    <p>Desire, drive, and enthusiasm of management</p> Signup and view all the answers

    What represents a reactive motive for internationalization?

    <p>Competitive pressures and domestic market saturation</p> Signup and view all the answers

    What can result from increasing profit on a longer term?

    <p>Increased profit from selling more or buying better</p> Signup and view all the answers

    What represents an internationalization barrier or risk?

    <p>Small and saturated domestic market</p> Signup and view all the answers

    What is a key driver for Born global firms to rapidly globalize?

    <p>Market demand and network partners</p> Signup and view all the answers

    'Born-again global' firms differ from other types by having what initial focus?

    <p>Exploiting unique competences or market possibilities</p> Signup and view all the answers

    What triggers export initiation for firms following organic models of internationalization?

    <p>Specific internal events like new employee beliefs in internationalization</p> Signup and view all the answers

    Study Notes

    Internationalization Models and Barriers

    • The Uppsala model involves a firm globalizing by going through sequential stages of the process.
    • 'Born global' firms are characterized by rapidly globalizing from their birth without sequential internationalization stages.

    Global Marketing Plan

    • The purpose of creating a global marketing plan is to guide internationalization efforts.

    Decision Model in Global Marketing

    • The 5 stages of the decision model in global marketing are not specified in this text.

    Motives for Internationalization

    • Proactive motives for internationalization include increasing profit on a longer term.
    • Reactive motives for internationalization include responding to competitors or saturated markets.

    Barriers to Internationalization

    • Inadequate information can hinder the initiation of internationalization.
    • Barriers hindering the firm from exiting the internationalization process include Country Risks, such as political and economic risks.

    Born Global Firms

    • Born global firms often gain global exposure through the internet and social media.
    • A key driver for Born global firms to rapidly globalize is their desire to explore new markets.

    Born-Again Global Firms

    • Born-again global firms differ from other types by having an initial focus on domestic markets before internationalizing.

    Internationalization Models

    • A model that involves a firm globalizing via cooperation and partnerships is the Network Model.

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    Test your knowledge on the decision model in global marketing, including the purpose of creating a global marketing plan and the 5-stage decision model. Learn about internationalization motives and sustainable competitive advantages in the global marketplace.

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