les 9 inter
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Questions and Answers

What are some of the factors that influence the decision to standardize or adapt the marketing mix in global marketing?

  • Variants, site and colour, and quality packaging
  • Economies of scale, global competition, and convergence of tastes and consumer needs (correct)
  • Local competition, variation in consumer needs, and fragmented management
  • Installation, guarantees, and after sales service

    • Why do services differ from products in the context of developing international strategy?

  • They are transferred to the consumer at the time of purchase, they do not involve interaction between people
  • They are an important part of international strategy, they are tangible, and they can be stored for further use
  • They involve interaction between people, they are owned, and they are rarely the same
  • They are intangible, perishable, variable, and inseparable (correct)

    • Which type of service is easier to standardize due to minimal customer involvement?

  • Car repair
  • FAQ on websites (correct)
  • Hairdressing
  • Export of products

    • What does the acronym 'TOM' stand for in product positioning?

    <p>Top-of-Mind</p> Signup and view all the answers

    What does 'brand equity' refer to?

    <p>The value of a brand as perceived by customers</p> Signup and view all the answers

    Which product adaptation strategy involves modifying the product while maintaining its core function in different markets?

    <p>Product adaption</p> Signup and view all the answers

    What is the term for the cooperation between two or more brands in which all brand names are mentioned?

    <p>Co-branding</p> Signup and view all the answers

    What is the term for products that have a retailer's own brand?

    <p>Private label</p> Signup and view all the answers

    What is the term for the stage in product life cycle where profit gets higher due to shorter product development times and life cycles?

    <p>Growth</p> Signup and view all the answers

    In which type of branding do suppliers deliver important components to the final product, adding value to it?

    <p>Ingredient branding</p> Signup and view all the answers

    Which type of product decision involves deciding whether to brand a product and what type of branding to use?

    <p>Branding</p> Signup and view all the answers

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