Podcast
Questions and Answers
What are some of the factors that influence the decision to standardize or adapt the marketing mix in global marketing?
What are some of the factors that influence the decision to standardize or adapt the marketing mix in global marketing?
- Variants, site and colour, and quality packaging
- Economies of scale, global competition, and convergence of tastes and consumer needs (correct)
- Local competition, variation in consumer needs, and fragmented management
- Installation, guarantees, and after sales service
Why do services differ from products in the context of developing international strategy?
Why do services differ from products in the context of developing international strategy?
- They are transferred to the consumer at the time of purchase, they do not involve interaction between people
- They are an important part of international strategy, they are tangible, and they can be stored for further use
- They involve interaction between people, they are owned, and they are rarely the same
- They are intangible, perishable, variable, and inseparable (correct)
Which type of service is easier to standardize due to minimal customer involvement?
Which type of service is easier to standardize due to minimal customer involvement?
- Car repair
- FAQ on websites (correct)
- Hairdressing
- Export of products
What does the acronym 'TOM' stand for in product positioning?
What does the acronym 'TOM' stand for in product positioning?
What does 'brand equity' refer to?
What does 'brand equity' refer to?
Which product adaptation strategy involves modifying the product while maintaining its core function in different markets?
Which product adaptation strategy involves modifying the product while maintaining its core function in different markets?
What is the term for the cooperation between two or more brands in which all brand names are mentioned?
What is the term for the cooperation between two or more brands in which all brand names are mentioned?
What is the term for products that have a retailer's own brand?
What is the term for products that have a retailer's own brand?
What is the term for the stage in product life cycle where profit gets higher due to shorter product development times and life cycles?
What is the term for the stage in product life cycle where profit gets higher due to shorter product development times and life cycles?
In which type of branding do suppliers deliver important components to the final product, adding value to it?
In which type of branding do suppliers deliver important components to the final product, adding value to it?
Which type of product decision involves deciding whether to brand a product and what type of branding to use?
Which type of product decision involves deciding whether to brand a product and what type of branding to use?
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