Global Marketing Current Affairs Quiz

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Questions and Answers

Which company recently launched a new brand logo?

  • Nike
  • Adidas
  • Puma (correct)
  • Under Armour

Who is the CEO of the company that unveiled a new marketing campaign globally?

  • Mark Zuckerberg
  • Satya Nadella
  • Elon Musk
  • Tim Cook (correct)

Which brand's recent branding strategy emphasized sustainability and eco-friendliness?

  • Coca-Cola (correct)
  • Starbucks
  • Nestle
  • McDonald's

What marketing strategy did a major company recently adopt to emphasize social responsibility and environmental consciousness?

<p>Greenwashing (D)</p> Signup and view all the answers

Which CEO recently faced backlash for a controversial marketing campaign that was perceived as insensitive and culturally inappropriate?

<p>Jeff Bezos (C)</p> Signup and view all the answers

Which company's rebranding initiative was met with skepticism and criticism due to the perceived lack of originality and creativity in the new brand logo?

<p>Apple (C)</p> Signup and view all the answers

How has AI impacted the marketing strategies of brands globally?

<p>By enabling predictive analytics and personalized marketing efforts (C)</p> Signup and view all the answers

What is the role of digitalization in shaping the branding strategies of companies?

<p>It has facilitated the development of interactive and engaging brand experiences (D)</p> Signup and view all the answers

What impact has digitalization had on the global marketing landscape?

<p>It has expanded the reach and accessibility of marketing efforts across borders (D)</p> Signup and view all the answers

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