Podcast
Questions and Answers
What best defines the term 'complementary service strategy'?
What best defines the term 'complementary service strategy'?
- Strategy focused on cost reduction in the production of complementary services
- Strategy focused on diversifying into unrelated industries
- Strategy focused on vertical integration of complementary services
- Strategy focused on offering additional services to enhance the value of the main product (correct)
- Strategy focused on expanding globally to offer different services
What strategy does a firm use when it aims to establish and maintain competitive advantage for each of its products individually?
What strategy does a firm use when it aims to establish and maintain competitive advantage for each of its products individually?
- Product differentiation strategy
- Corporate strategy
- Global marketing strategy
- Business unit strategy (correct)
- Economic spending strategy
What best describes the term 'cost advantage strategy'?
What best describes the term 'cost advantage strategy'?
- Strategy focused on vertical integration
- Strategy focused on expanding into new markets
- Strategy focused on achieving lower costs than competitors (correct)
- Strategy focused on aggressive marketing to increase sales
- Strategy focused on product differentiation
When a firm aims to expand its operations into new markets and industries, it is pursuing which strategy?
When a firm aims to expand its operations into new markets and industries, it is pursuing which strategy?
What is the focus of a 'global marketing strategy'?
What is the focus of a 'global marketing strategy'?
Flashcards
Complementary Service Strategy
Complementary Service Strategy
Offering additional services to enhance the value of the main product.
Business Unit Strategy
Business Unit Strategy
Establishing and maintaining competitive advantage for each of its products individually.
Cost Advantage Strategy
Cost Advantage Strategy
Achieving lower costs than competitors.
Diversification Strategy
Diversification Strategy
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Global Marketing Strategy
Global Marketing Strategy
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Study Notes
Complementary Service Strategy
- This strategy involves offering additional services related to a core product to enhance its value and appeal to customers.
Competitive Advantage for Each Product
- This strategy focuses on establishing and maintaining individual competitive advantages for each product offered by the firm.
Cost Advantage Strategy
- This strategy aims to achieve a lower cost structure compared to competitors, enabling the firm to offer products at lower prices or maintain higher profit margins.
Expanding Operations into New Markets and Industries
- This describes a growth strategy known as diversification.
Global Marketing Strategy
- This strategy focuses on tailoring marketing efforts to different global markets, considering cultural nuances, consumer preferences, and regulatory environments.
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