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International Market Entry Strategies Quiz

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International Market Entry Strategies Quiz

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Questions and Answers

What is the main focus of the in-class group activity described in the text?

Developing a new product

Analyzing market trends

Creating an international marketing strategy (correct)

Exploring brand positioning

What is one aspect that students are instructed to include in their marketing strategy?

Employment plan

Legal compliance

Sustainability initiatives

Pricing strategy (correct)

What does Nestle have 200 types of, according to the text?

Chocolate bars

Instant coffee (correct)

Instant noodles

Canned soups

What email address is provided for sending the PPT slides?

<a href="mailto:[email protected]">[email protected]</a> Signup and view all the answers

What subject line should be used when sending the PPT slides?

"IM your group # and International Marketing Strategy" Signup and view all the answers

What platform is specified for students to use for presenting their group strategies?

PowerPoint Slides Signup and view all the answers

Which factors can lead a company to decide not to expand internationally?

Slow population growth, mature product in home market, inadequate marketing infrastructure, cultural determinants Signup and view all the answers

What are the 5 strategic decisions in international expansion?

Expand or not, international market evaluation, mode of entry, overall strategy, marketing mix Signup and view all the answers

What is a key determinant of consumer behavior according to the text?

Lifestyle segmentation Signup and view all the answers

Why might a company avoid entering international markets?

Unfamiliar political situations between countries Signup and view all the answers

What poses special problems in emerging markets according to the text?

Cultural determinants and inadequate marketing infrastructure Signup and view all the answers

What might hinder a company's decision to internationalize?

Political situations between countries and risk aversion Signup and view all the answers

What is the 'Waterfall Strategy' in international market entry?

Pouring all resources into one or a few selected markets Signup and view all the answers

Which factor is NOT considered during 'Opportunity Assessment' for international market selection?

Language preferences Signup and view all the answers

What is the main focus of the 'Marketing Mix' concept in international markets?

Evaluating cultural differences in consumption habits Signup and view all the answers

Which strategy involves 'Spreading resources to gain footholds across multiple markets'?

Sprinkler Strategy Signup and view all the answers

In 'International Market Entry Strategies,' what plays a key role in determining the mode of entry?

Company's market knowledge Signup and view all the answers