17 Questions
What is the main focus of the in-class group activity described in the text?
Creating an international marketing strategy
What is one aspect that students are instructed to include in their marketing strategy?
Pricing strategy
What does Nestle have 200 types of, according to the text?
Instant coffee
What subject line should be used when sending the PPT slides?
"IM your group # and International Marketing Strategy"
What platform is specified for students to use for presenting their group strategies?
PowerPoint Slides
Which factors can lead a company to decide not to expand internationally?
Slow population growth, mature product in home market, inadequate marketing infrastructure, cultural determinants
What are the 5 strategic decisions in international expansion?
Expand or not, international market evaluation, mode of entry, overall strategy, marketing mix
What is a key determinant of consumer behavior according to the text?
Lifestyle segmentation
Why might a company avoid entering international markets?
Unfamiliar political situations between countries
What poses special problems in emerging markets according to the text?
Cultural determinants and inadequate marketing infrastructure
What might hinder a company's decision to internationalize?
Political situations between countries and risk aversion
What is the 'Waterfall Strategy' in international market entry?
Pouring all resources into one or a few selected markets
Which factor is NOT considered during 'Opportunity Assessment' for international market selection?
Language preferences
What is the main focus of the 'Marketing Mix' concept in international markets?
Evaluating cultural differences in consumption habits
Which strategy involves 'Spreading resources to gain footholds across multiple markets'?
Sprinkler Strategy
In 'International Market Entry Strategies,' what plays a key role in determining the mode of entry?
Company's market knowledge
Test your knowledge on international market entry strategies, including expansion process, strategic decisions, mode of entry, overall strategy, and marketing mix. Learn about the 5 strategic decisions in international expansion and factors to consider before expanding globally.
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