Global Consumer Behavior Quiz
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Questions and Answers

Which factor significantly affects global consumer behavior?

  • Cultural festivals
  • Climate change
  • Regulations (correct)
  • Technology advancements

    • Buying a SIM card in Morocco does not require personal identification.

    False

    What is one consequence of Singapore's tax policy on cars?

    The price of imported cars is significantly higher.

    Consumer culinary taste often reflects a country's history, such as how ______ immigration influenced Peruvian cooking.

    <p>Chinese</p> Signup and view all the answers

    Match the following countries with their SIM card purchasing requirements:

    <p>Japan = Purchase without identification Morocco = Requires identification and registration Thailand = Purchase without identification Singapore = Requires identification and registration</p> Signup and view all the answers

    Why might Uber and Airbnb be unavailable in some countries?

    <p>Local regulations do not permit them.</p> Signup and view all the answers

    Institutions have no impact on global consumer behavior.

    <p>False</p> Signup and view all the answers

    What are two aspects that institutions can refer to?

    <p>Established laws and regulatory issues.</p> Signup and view all the answers

    What is the result of high consumer satisfaction with a product?

    <p>Minimized product evaluations for future purchases</p> Signup and view all the answers

    A dissatisfied customer is likely to remain loyal to the brand.

    <p>False</p> Signup and view all the answers

    What is a significant consequence of an unhappy customer's experience?

    <p>Damage to the brand's image</p> Signup and view all the answers

    The net promotor score measures customer satisfaction by asking how likely customers are to ________ a company.

    <p>recommend</p> Signup and view all the answers

    Which customers are described as more loyal in industries with low switching costs?

    <p>Completely satisfied customers</p> Signup and view all the answers

    High customer retention allows firms to decrease the ________ rate.

    <p>churn</p> Signup and view all the answers

    Satisfaction expressed by customers does not influence their likelihood to switch products.

    <p>False</p> Signup and view all the answers

    Match the term to its definition:

    <p>Brand Loyalty = Tendency of consumers to repurchase a product Churn Rate = Rate at which customers stop doing business with a company Word-of-Mouth = Recommendations shared by consumers Customer Satisfaction = Consumer's contentment with a product or service</p> Signup and view all the answers

    Which factor is NOT mentioned as influencing consumer behavior?

    <p>Cultural influences</p> Signup and view all the answers

    Consumers have the same decision-making processes regardless of their country.

    <p>False</p> Signup and view all the answers

    What are the three stages of the consumer decision-making process identified by Maria?

    <p>Pre-purchase, purchase, and post-purchase</p> Signup and view all the answers

    The process of understanding how consumers make choices can help companies plan their _____ activities.

    <p>marketing</p> Signup and view all the answers

    Match the following stages of the consumer decision-making process with their focus areas:

    <p>Pre-purchase = Information gathering and evaluation Purchase = Transaction and acquisition Post-purchase = Satisfaction and feedback</p> Signup and view all the answers

    What question would be relevant in the pre-purchase stage regarding the Pixel?

    <p>What features of the Pixel do consumers find attractive?</p> Signup and view all the answers

    Post-purchase satisfaction does not affect future purchasing decisions.

    <p>False</p> Signup and view all the answers

    What are some influences that shape consumer experience in the marketplace?

    <p>Unique experiences, marketing efforts</p> Signup and view all the answers

    Which of the following is NOT a source that a potential consumer might use for external search when considering the Pixel?

    <p>Personal opinion from a retailer</p> Signup and view all the answers

    An ongoing search for information about products is conducted only when there is a recognized problem with an existing product.

    <p>False</p> Signup and view all the answers

    What is an example of ongoing search behavior in the context of technology products?

    <p>Reading news articles about product launches.</p> Signup and view all the answers

    Individuals involved in activities like golfing may continue their ongoing search for information about _____-related products.

    <p>golf</p> Signup and view all the answers

    Which of the following is an example of a tool that assists consumers in comparing products?

    <p>Comparison shopping website</p> Signup and view all the answers

    What type of purchases typically involve a high level of purchase involvement?

    <p>Buying a car</p> Signup and view all the answers

    Match the following search behaviors with their descriptions:

    <p>External Search = Acquiring information from various sources for immediate product decisions Ongoing Search = Gathering information without immediate intent or problem Word-of-Mouth = Recommendations from friends or family Comparison Shopping = Analyzing product features and prices using tools</p> Signup and view all the answers

    Problem recognition occurs when an individual's actual state matches their desired state.

    <p>False</p> Signup and view all the answers

    Watching YouTube videos comparing phones is an example of external search behavior.

    <p>True</p> Signup and view all the answers

    Name a website that offers technology reviews about products like the Pixel.

    <p>techradar.com</p> Signup and view all the answers

    What are the three steps involved in the pre-purchase stage of a consumer purchase?

    <p>Problem recognition, information search, evaluation of alternatives</p> Signup and view all the answers

    An actual state is perceived as what an individual feels and their situation to be at the present time, while a desired state is what an individual wants to _______.

    <p>feel or be</p> Signup and view all the answers

    Match the individual with their anticipated actual or desired states:

    <p>Lee's actual state = Bored and alone Lee's desired state (initial) = Pleasantly occupied with company Lee's desired state (alternate) = Unoccupied and free of social engagements Lee's situation at work = Extremely stressed</p> Signup and view all the answers

    What factor is fundamental in affecting the steps in the pre-purchase stage?

    <p>Purchase involvement</p> Signup and view all the answers

    Lee's decision to go on a camping trip is influenced by his need for social engagement over the long weekend.

    <p>True</p> Signup and view all the answers

    What is the primary trigger for problem recognition?

    <p>A discrepancy between the actual state and the desired state</p> Signup and view all the answers

    What phenomenon describes the situation where omnichannel consumers have more product information than the vendors?

    <p>Reversal of Information Asymmetry</p> Signup and view all the answers

    Online consumers often abandon shopping carts because they find shipping costs to be too high.

    <p>True</p> Signup and view all the answers

    What percentage of online shopping carts are reportedly abandoned prior to purchase?

    <p>70%</p> Signup and view all the answers

    Many retail stores offer competitive price matching where if you find a product for less at another store, the store will offer you the same __________.

    <p>price</p> Signup and view all the answers

    Match the following shopping scenarios with their outcomes:

    <p>Scanning a QR code = Comparing prices High shipping costs = Abandonment of cart Retail price matching = Consumer savings In-store sensory experience = Enhanced purchasing motivation</p> Signup and view all the answers

    What is a suggested new approach for salespersons when interacting with consumers?

    <p>Tell me what you know (about this product)</p> Signup and view all the answers

    The consumer experience while shopping online from stores like Anthropologie matches the in-store experience.

    <p>False</p> Signup and view all the answers

    What is one of the primary reasons consumers may want to abandon their online purchases?

    <p>Comparing prices on other websites</p> Signup and view all the answers

    Study Notes

    Course Information

    • Course Title: International Consumer Behavior
    • Course Code: DLMBCBR01
    • Publisher: IU Internationale Hochschule GmbH
    • Version No.: 001-2024-0123

    Table of Contents

    • Introduction
      • Signposts Throughout the Course Book
      • Basic Reading
      • Required Reading
      • Further Reading
      • Learning Objectives
    • Unit 1: Consumer Behavior
      • Consumer Behavior and International Marketing
      • Consumer Decision-Making in the Marketplace
    • Unit 2: The Consumer Decision-Making Process
      • The Pre-Purchase Stage
      • The Purchase Stage
      • The Post-Purchase Stage
    • Unit 3: Internal Influences on Consumer Behavior
      • Motives and Motivation
      • Perception
      • Attitude
    • Unit 4: External Influences on Consumer Behavior
      • Culture
      • Subculture
      • Groups and Families
    • Unit 5: International Consumer Behavior
      • Cultural Dimensions
      • The Influence of Social Media on Consumer Decision-Making
    • Unit 6: International Marketing Strategy and Consumer Behavior
      • International Market Segmentation and Product Positioning
      • Consumer Behavior and Product Strategy
      • Consumer Behavior and Communication Strategy
      • Consumer Behavior and Pricing Strategy
      • Consumer Behavior and Distribution Strategy
    • Appendix
      • List of References
      • List of Tables and Figures

    Reading Materials

    • Schiffman, L. G., & Kanuk, L. L. (2014). Consumer Behavior. Pearson Education.
    • Solomon, M. (2016). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson.
    • Additional readings listed in the Required and Further Reading sections.

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    Related Documents

    International Consumer Behavior Course Book PDF

    Description

    Test your knowledge on the factors affecting global consumer behavior, including regulations, cultural influences, and customer satisfaction. This quiz explores various aspects of consumer behavior across different countries, examining real-world examples and consequences of policies and practices.

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