Global Consumer Behavior Quiz
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Questions and Answers

Which factor significantly affects global consumer behavior?

  • Cultural festivals
  • Climate change
  • Regulations (correct)
  • Technology advancements

Buying a SIM card in Morocco does not require personal identification.

False (B)

What is one consequence of Singapore's tax policy on cars?

The price of imported cars is significantly higher.

Consumer culinary taste often reflects a country's history, such as how ______ immigration influenced Peruvian cooking.

<p>Chinese</p> Signup and view all the answers

Match the following countries with their SIM card purchasing requirements:

<p>Japan = Purchase without identification Morocco = Requires identification and registration Thailand = Purchase without identification Singapore = Requires identification and registration</p> Signup and view all the answers

Why might Uber and Airbnb be unavailable in some countries?

<p>Local regulations do not permit them. (D)</p> Signup and view all the answers

Institutions have no impact on global consumer behavior.

<p>False (B)</p> Signup and view all the answers

What are two aspects that institutions can refer to?

<p>Established laws and regulatory issues.</p> Signup and view all the answers

What is the result of high consumer satisfaction with a product?

<p>Minimized product evaluations for future purchases (D)</p> Signup and view all the answers

A dissatisfied customer is likely to remain loyal to the brand.

<p>False (B)</p> Signup and view all the answers

What is a significant consequence of an unhappy customer's experience?

<p>Damage to the brand's image</p> Signup and view all the answers

The net promotor score measures customer satisfaction by asking how likely customers are to ________ a company.

<p>recommend</p> Signup and view all the answers

Which customers are described as more loyal in industries with low switching costs?

<p>Completely satisfied customers (C)</p> Signup and view all the answers

High customer retention allows firms to decrease the ________ rate.

<p>churn</p> Signup and view all the answers

Satisfaction expressed by customers does not influence their likelihood to switch products.

<p>False (B)</p> Signup and view all the answers

Match the term to its definition:

<p>Brand Loyalty = Tendency of consumers to repurchase a product Churn Rate = Rate at which customers stop doing business with a company Word-of-Mouth = Recommendations shared by consumers Customer Satisfaction = Consumer's contentment with a product or service</p> Signup and view all the answers

Which factor is NOT mentioned as influencing consumer behavior?

<p>Cultural influences (A)</p> Signup and view all the answers

Consumers have the same decision-making processes regardless of their country.

<p>False (B)</p> Signup and view all the answers

What are the three stages of the consumer decision-making process identified by Maria?

<p>Pre-purchase, purchase, and post-purchase</p> Signup and view all the answers

The process of understanding how consumers make choices can help companies plan their _____ activities.

<p>marketing</p> Signup and view all the answers

Match the following stages of the consumer decision-making process with their focus areas:

<p>Pre-purchase = Information gathering and evaluation Purchase = Transaction and acquisition Post-purchase = Satisfaction and feedback</p> Signup and view all the answers

What question would be relevant in the pre-purchase stage regarding the Pixel?

<p>What features of the Pixel do consumers find attractive? (D)</p> Signup and view all the answers

Post-purchase satisfaction does not affect future purchasing decisions.

<p>False (B)</p> Signup and view all the answers

What are some influences that shape consumer experience in the marketplace?

<p>Unique experiences, marketing efforts</p> Signup and view all the answers

Which of the following is NOT a source that a potential consumer might use for external search when considering the Pixel?

<p>Personal opinion from a retailer (C)</p> Signup and view all the answers

An ongoing search for information about products is conducted only when there is a recognized problem with an existing product.

<p>False (B)</p> Signup and view all the answers

What is an example of ongoing search behavior in the context of technology products?

<p>Reading news articles about product launches.</p> Signup and view all the answers

Individuals involved in activities like golfing may continue their ongoing search for information about _____-related products.

<p>golf</p> Signup and view all the answers

Which of the following is an example of a tool that assists consumers in comparing products?

<p>Comparison shopping website (D)</p> Signup and view all the answers

What type of purchases typically involve a high level of purchase involvement?

<p>Buying a car (C)</p> Signup and view all the answers

Match the following search behaviors with their descriptions:

<p>External Search = Acquiring information from various sources for immediate product decisions Ongoing Search = Gathering information without immediate intent or problem Word-of-Mouth = Recommendations from friends or family Comparison Shopping = Analyzing product features and prices using tools</p> Signup and view all the answers

Problem recognition occurs when an individual's actual state matches their desired state.

<p>False (B)</p> Signup and view all the answers

Watching YouTube videos comparing phones is an example of external search behavior.

<p>True (A)</p> Signup and view all the answers

Name a website that offers technology reviews about products like the Pixel.

<p>techradar.com</p> Signup and view all the answers

What are the three steps involved in the pre-purchase stage of a consumer purchase?

<p>Problem recognition, information search, evaluation of alternatives</p> Signup and view all the answers

An actual state is perceived as what an individual feels and their situation to be at the present time, while a desired state is what an individual wants to _______.

<p>feel or be</p> Signup and view all the answers

Match the individual with their anticipated actual or desired states:

<p>Lee's actual state = Bored and alone Lee's desired state (initial) = Pleasantly occupied with company Lee's desired state (alternate) = Unoccupied and free of social engagements Lee's situation at work = Extremely stressed</p> Signup and view all the answers

What factor is fundamental in affecting the steps in the pre-purchase stage?

<p>Purchase involvement (D)</p> Signup and view all the answers

Lee's decision to go on a camping trip is influenced by his need for social engagement over the long weekend.

<p>True (A)</p> Signup and view all the answers

What is the primary trigger for problem recognition?

<p>A discrepancy between the actual state and the desired state</p> Signup and view all the answers

What phenomenon describes the situation where omnichannel consumers have more product information than the vendors?

<p>Reversal of Information Asymmetry (B)</p> Signup and view all the answers

Online consumers often abandon shopping carts because they find shipping costs to be too high.

<p>True (A)</p> Signup and view all the answers

What percentage of online shopping carts are reportedly abandoned prior to purchase?

<p>70%</p> Signup and view all the answers

Many retail stores offer competitive price matching where if you find a product for less at another store, the store will offer you the same __________.

<p>price</p> Signup and view all the answers

Match the following shopping scenarios with their outcomes:

<p>Scanning a QR code = Comparing prices High shipping costs = Abandonment of cart Retail price matching = Consumer savings In-store sensory experience = Enhanced purchasing motivation</p> Signup and view all the answers

What is a suggested new approach for salespersons when interacting with consumers?

<p>Tell me what you know (about this product) (C)</p> Signup and view all the answers

The consumer experience while shopping online from stores like Anthropologie matches the in-store experience.

<p>False (B)</p> Signup and view all the answers

What is one of the primary reasons consumers may want to abandon their online purchases?

<p>Comparing prices on other websites</p> Signup and view all the answers

Flashcards

Regulation Impact on Consumer Behavior

Regulations can vary greatly across countries, impacting the availability of products and services.

SIM Card Purchasing Regulations

The process of buying a local SIM card can be very different depending on the country's regulations.

Institutions and Consumer Behavior

Established laws, practices, and customs that influence marketing strategies and consumer behavior.

Institutional Impact on Product Pricing

A significant difference in institutional factors, like taxes, can influence the price of the same product across countries.

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Geography and History Influence Food Tastes

A country's history and geography can influence its culinary culture, shaping consumer tastes.

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Applied Nature of Consumer Behavior

The study of consumer behavior is about understanding how consumers act and using that knowledge for practical purposes.

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Applications of Consumer Behavior Study

Understanding consumer behavior can help in marketing, improving products, and making better business decisions.

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Consumer Decision-Making

The study of consumer behavior involves analyzing how people make decisions and interact with products and services.

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Pre-Purchase Stage

The process that consumers go through before they make a purchase, including recognizing a need, gathering information, evaluating alternatives, and making a decision.

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Purchase Stage

The stage where the purchase is made, including choosing the product, deciding on the payment method, and completing the transaction.

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Post-Purchase Stage

The stage following the purchase, including using the product, evaluating the experience, and potentially returning or recommending the product.

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Product Information Sources

The diverse sources consumers use to learn about a product, including advertising, word-of-mouth, personal experience, and online reviews.

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Product Evaluation

The process of comparing product features, benefits, and costs to determine which option is best.

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Post-Purchase Satisfaction

The overall satisfaction or dissatisfaction a consumer feels after using a product.

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Omnichannel Purchase Behavior

The customer experience across multiple channels, such as online, in-store, and mobile, creating a seamless and integrated experience.

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Influences on Consumer Decisions

Emotional, social, and cultural factors that influence a consumer's decision-making process.

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Problem Recognition

A situation where an individual experiences a difference between their current state and their desired state, motivating them to take action.

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Actual State

A situation where someone acknowledges how they currently feel or what their current situation is.

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Desired State

A situation where someone identifies what they wish to feel or experience in the present moment.

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Purchase Involvement

The degree of importance a consumer attaches to a purchase decision.

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High Purchase Involvement

A decision-making process that involves a high level of thought, effort, and research.

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Low Purchase Involvement

A decision-making process that involves minimal thought, effort, and research.

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Problem Recognition in Purchase Decisions

The process where a consumer identifies and acknowledges their needs or wants that drive a purchasing decision.

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Evaluation of Alternatives

A situation where a consumer evaluates their options and chooses the best product or service to meet their needs.

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External Search

The process of actively seeking information about a product or service before making a purchase decision.

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External Search Sources

Gathering information from sources like product websites, reviews, and recommendations from friends and family.

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Shopbots for External Search

A form of external search where consumers look for information on the internet, using platforms like comparison shopping websites.

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Ongoing Search

An ongoing search for information about a product or service even without an immediate need for it.

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Motivations for Ongoing Search

The ongoing search behavior is driven by a desire to acquire information for future use or for the enjoyment of the process itself.

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Examples of Ongoing Search Activities

Examples of ongoing search behaviors include reading articles, watching videos, and engaging in specific tests related to a product or service.

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Pleasure and Knowledge Seeking

Ongoing search behavior is often driven by inherent pleasure or a desire to stay informed about a specific domain, like technology.

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Intrinsic Value of Ongoing Search

The ongoing search behavior is not solely driven by a need to make a purchase decision, but by a desire to acquire knowledge and stay up to date.

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Reversal of Information Asymmetry

A situation where customers have more product information than sellers, often due to online resources and price comparison tools.

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Omnichannel Consumer

This refers to a customer who interacts with a brand through multiple channels, such as online, in-store, and mobile apps.

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Consumer Empowerment

The ability of consumers to use online tools to compare prices, read reviews, and access information quickly.

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Price Matching

This refers to the practice where a retailer matches the price of a competitor to offer a better deal to the customer.

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Shopping Cart Abandonment

When online shoppers abandon their shopping carts before completing the purchase, often due to high shipping costs or lack of product information.

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In-store Sensory Experience

The unique sensory experience offered by physical stores, which online shopping often lacks. This includes the feel of fabrics, scents, and atmosphere.

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Experience Goods

Products that involve personal interactions, such as clothing, where the experience of trying them on is important.

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Customer Experience

This refers to the emotional connection and overall journey of a customer interacting with a brand across multiple channels.

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Brand Loyalty from High Satisfaction

When customers are very satisfied with a product, they are less likely to research alternatives for future purchases, leading to brand loyalty.

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Negative Experience Leads to Re-evaluation

If a customer has a negative experience with a product, they are more likely to go through the entire purchase decision process again, potentially excluding the disappointing brand.

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Post-purchase Feedback Impact

Customer feedback, whether positive or negative, can significantly influence a brand's image. This feedback spreads through word-of-mouth, online reviews, and social media.

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Complete Satisfaction vs. Simple Satisfaction

Research shows that customers who are completely satisfied are more loyal than those who are simply satisfied. Even moderate satisfaction can lead to switching brands.

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Net Promoter Score (NPS)

This score measures how likely a customer is to recommend a company to others. It indirectly reflects customer satisfaction and can be used to track brand loyalty.

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Importance of Customer Retention

Keeping existing customers is crucial for businesses. Retaining customers means lower acquisition costs, reduces customer churn, and encourages positive word-of-mouth marketing.

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Customer Churn Rate

The rate at which customers stop using or buying a product or service. A high churn rate indicates a problem with customer satisfaction or retention.

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Positive Word-of-Mouth Marketing

Positive word-of-mouth marketing can significantly impact a company's growth. Satisfied customers spread the word to their network, attracting even more customers.

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Study Notes

Course Information

  • Course Title: International Consumer Behavior
  • Course Code: DLMBCBR01
  • Publisher: IU Internationale Hochschule GmbH
  • Version No.: 001-2024-0123

Table of Contents

  • Introduction
    • Signposts Throughout the Course Book
    • Basic Reading
    • Required Reading
    • Further Reading
    • Learning Objectives
  • Unit 1: Consumer Behavior
    • Consumer Behavior and International Marketing
    • Consumer Decision-Making in the Marketplace
  • Unit 2: The Consumer Decision-Making Process
    • The Pre-Purchase Stage
    • The Purchase Stage
    • The Post-Purchase Stage
  • Unit 3: Internal Influences on Consumer Behavior
    • Motives and Motivation
    • Perception
    • Attitude
  • Unit 4: External Influences on Consumer Behavior
    • Culture
    • Subculture
    • Groups and Families
  • Unit 5: International Consumer Behavior
    • Cultural Dimensions
    • The Influence of Social Media on Consumer Decision-Making
  • Unit 6: International Marketing Strategy and Consumer Behavior
    • International Market Segmentation and Product Positioning
    • Consumer Behavior and Product Strategy
    • Consumer Behavior and Communication Strategy
    • Consumer Behavior and Pricing Strategy
    • Consumer Behavior and Distribution Strategy
  • Appendix
    • List of References
    • List of Tables and Figures

Reading Materials

  • Schiffman, L. G., & Kanuk, L. L. (2014). Consumer Behavior. Pearson Education.
  • Solomon, M. (2016). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson.
  • Additional readings listed in the Required and Further Reading sections.

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Related Documents

International Consumer Behavior Course Book PDF

Description

Test your knowledge on the factors affecting global consumer behavior, including regulations, cultural influences, and customer satisfaction. This quiz explores various aspects of consumer behavior across different countries, examining real-world examples and consequences of policies and practices.

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