Global Luxury Market and Covid-19 Impact Quiz

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What was the average currency exchange rate for Euro to USD in 2019?

$1.13

$1.11

$1.12 (correct)

$1.10

Which luxury companies have consistently ranked among the world's most valuable brands for the last 20 years?

Louis Vuitton and Prada

Louis Vuitton and Gucci (correct)

Gucci and Chanel

Chanel and Dior

According to Bain & Company, what percentage of collapse in global luxury sales was forecasted for the second quarter of a particular year?

50%

40%

60% (correct)

30%

What was the global GDP forecast for emerging markets in a specific month of 2020 according to S & P Global?

Growth of 5% Signup and view all the answers

Which luxury goods company's executive discussed possible post-coronavirus scenarios and supporting creativity in an article from WWD?

Gucci Signup and view all the answers

Which brand saw the rise of gender-neutral branding according to Packaging Strategies?

Burberry Signup and view all the answers

In which year did 1 USD equal 0.88 Euro?

2019 Signup and view all the answers

Which consulting firm released a report on global luxury sales for a year and beyond?

Bain & Company Signup and view all the answers

Which luxury brand ended 'Bonfire of the Luxuries' after a waste outcry according to Reuters?

Burberry Signup and view all the answers

According to Pew Research Center, which generation is more familiar with gender-neutral pronouns?

Generation Z Signup and view all the answers

What was Gucci's main cash generator in 2018?

Gucci Signup and view all the answers

How much did Gucci sell in lipsticks within the first month of launching them?

$1 million Signup and view all the answers

What was the projected contraction in the global personal luxury goods market in 2020 due to COVID-19?

20-35% Signup and view all the answers

Which Gucci executive was credited for remodeling the Italian fashion brand?

Marco Bizzarri Signup and view all the answers

What new store concept did Gucci open in Soho, New York?

A concept store Signup and view all the answers

What was Gucci's new strategy to connect with millennials?

All of the above Signup and view all the answers

Which year did Gucci launch its first gender-neutral perfume?

2019 Signup and view all the answers

Which luxury group does Gucci belong to?

Kering Signup and view all the answers

What was Gucci's reported online market leadership position?

Market leader Signup and view all the answers

What new popup concept did Gucci launch in 2019?

Gucci Pin Signup and view all the answers

What percentage of the global luxury market did Chinese nationals contribute in 2019?

35% Signup and view all the answers

What is the estimated increase in Chinese contribution to the global luxury market by 2025 due to Covid-19?

50% Signup and view all the answers

According to the McKinsey study, what consumer shift was observed during the pandemic?

Shift towards 'mindful shopping' and reduced spending on discretionary categories Signup and view all the answers

What was the worldwide personal luxury goods market value in 2012?

186 billion euros Signup and view all the answers

Which categories led the luxury market in terms of market value in 2019?

Apparel, leather goods, and perfumes/cosmetics Signup and view all the answers

Which country was not among the top luxury markets in 2019?

Canada Signup and view all the answers

Which Gucci creative director is known for their ready-to-wear fall 2015 collection?

Alessandro Michele Signup and view all the answers

What was Gucci's worst-case scenario according to the text?

Long-lasting impact on luxury buying behavior post-crisis, leading to potential shifts towards more modest spending Signup and view all the answers

Which of Gucci's competitors is not mentioned in the text?

Prada Signup and view all the answers

What was the trend in Gucci's financial performance from 2014 to 2020?

Steady revenue growth, with recurring operating income and EBITDA increasing Signup and view all the answers