Global Luxury Market and Covid-19 Impact Quiz
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Questions and Answers

What was the average currency exchange rate for Euro to USD in 2019?

  • $1.13
  • $1.11
  • $1.12 (correct)
  • $1.10
  • Which luxury companies have consistently ranked among the world's most valuable brands for the last 20 years?

  • Louis Vuitton and Prada
  • Louis Vuitton and Gucci (correct)
  • Gucci and Chanel
  • Chanel and Dior
  • According to Bain & Company, what percentage of collapse in global luxury sales was forecasted for the second quarter of a particular year?

  • 50%
  • 40%
  • 60% (correct)
  • 30%
  • What was the global GDP forecast for emerging markets in a specific month of 2020 according to S & P Global?

    <p>Growth of 5%</p> Signup and view all the answers

    Which luxury goods company's executive discussed possible post-coronavirus scenarios and supporting creativity in an article from WWD?

    <p>Gucci</p> Signup and view all the answers

    Which brand saw the rise of gender-neutral branding according to Packaging Strategies?

    <p>Burberry</p> Signup and view all the answers

    In which year did 1 USD equal 0.88 Euro?

    <p>2019</p> Signup and view all the answers

    Which consulting firm released a report on global luxury sales for a year and beyond?

    <p>Bain &amp; Company</p> Signup and view all the answers

    Which luxury brand ended 'Bonfire of the Luxuries' after a waste outcry according to Reuters?

    <p>Burberry</p> Signup and view all the answers

    According to Pew Research Center, which generation is more familiar with gender-neutral pronouns?

    <p>Generation Z</p> Signup and view all the answers

    What was Gucci's main cash generator in 2018?

    <p>Gucci</p> Signup and view all the answers

    How much did Gucci sell in lipsticks within the first month of launching them?

    <p>$1 million</p> Signup and view all the answers

    What was the projected contraction in the global personal luxury goods market in 2020 due to COVID-19?

    <p>20-35%</p> Signup and view all the answers

    Which Gucci executive was credited for remodeling the Italian fashion brand?

    <p>Marco Bizzarri</p> Signup and view all the answers

    What new store concept did Gucci open in Soho, New York?

    <p>A concept store</p> Signup and view all the answers

    What was Gucci's new strategy to connect with millennials?

    <p>All of the above</p> Signup and view all the answers

    Which year did Gucci launch its first gender-neutral perfume?

    <p>2019</p> Signup and view all the answers

    Which luxury group does Gucci belong to?

    <p>Kering</p> Signup and view all the answers

    What was Gucci's reported online market leadership position?

    <p>Market leader</p> Signup and view all the answers

    What new popup concept did Gucci launch in 2019?

    <p>Gucci Pin</p> Signup and view all the answers

    What percentage of the global luxury market did Chinese nationals contribute in 2019?

    <p>35%</p> Signup and view all the answers

    What is the estimated increase in Chinese contribution to the global luxury market by 2025 due to Covid-19?

    <p>50%</p> Signup and view all the answers

    According to the McKinsey study, what consumer shift was observed during the pandemic?

    <p>Shift towards 'mindful shopping' and reduced spending on discretionary categories</p> Signup and view all the answers

    What was the worldwide personal luxury goods market value in 2012?

    <p>186 billion euros</p> Signup and view all the answers

    Which categories led the luxury market in terms of market value in 2019?

    <p>Apparel, leather goods, and perfumes/cosmetics</p> Signup and view all the answers

    Which country was not among the top luxury markets in 2019?

    <p>Canada</p> Signup and view all the answers

    Which Gucci creative director is known for their ready-to-wear fall 2015 collection?

    <p>Alessandro Michele</p> Signup and view all the answers

    What was Gucci's worst-case scenario according to the text?

    <p>Long-lasting impact on luxury buying behavior post-crisis, leading to potential shifts towards more modest spending</p> Signup and view all the answers

    Which of Gucci's competitors is not mentioned in the text?

    <p>Prada</p> Signup and view all the answers

    What was the trend in Gucci's financial performance from 2014 to 2020?

    <p>Steady revenue growth, with recurring operating income and EBITDA increasing</p> Signup and view all the answers

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