22 Questions
Which of the following GA4 reports provides insights into who the people are on your site and using your mobile app?
User reports
What is the purpose of GA4 User reports?
To gain insights into who your users and customers are
Which of the following is NOT a category of GA4 reports?
Demographics
What are the four report categories in GA4?
Acquisition, Retention, Engagement, and Monetization
Which GA4 report category includes Monetization reports?
Lifecycle reports
What type of information can you gain from GA4 User reports?
Device and technology information
What is the primary purpose of the Model Comparison tool in GA4?
To compare data across different models
Which GA4 report provides more granular insight into the most popular journeys users take to conversion?
Conversion Paths report
What is the primary function of the GA4 dashboard?
To give an overview of the most important metrics and reports for your website and mobile app
Which GA4 report category provides information on user and traffic acquisition, Google Ads reports, and organic search queries and traffic?
Acquisition reports
What is the primary function of the Engagement reports in GA4?
To give information on event tracking, conversions, pages and screens visited, and landing pages viewed
Which GA4 report enables you to learn more about users, engagement rates, events, locations, gender, and language?
Demographics report
What is the primary benefit of using the Conversion Paths report in GA4?
To prioritize budget towards the channels that drive the best performance at various stages of the process
What are the two main GA4 report categories?
Lifecycle reports and User reports
What is the purpose of automated insights in GA4?
To alert users to larger-scale changes in traffic and website behavior
What is the benefit of comparing priority metrics in GA4?
To measure the effectiveness of different channels
What is the Snapshot in GA4 real-time reports?
A quick dashboard view of priority reports
What is the purpose of custom audiences in GA4?
To refine the audience further based on conditions
What is a best practice for analyzing GA4 data?
Comparing data to another data set
What is the purpose of real-time data in GA4?
To provide automated insights
What type of report is available in GA4 for tracking specific metrics?
Custom report
What is the benefit of using predictive audiences in GA4?
To refine the audience further based on conditions
Study Notes
GA4 Reporting Categories
- GA4 reports are categorized into two main categories: Lifecycle reports and User reports.
Lifecycle Reports
- Acquisition reports provide information on user and traffic acquisition, Google Ads reports, and organic search queries and traffic.
- Retention reports provide information on user retention.
- Engagement reports provide information on event tracking, conversions, pages and screens visited, and landing pages viewed.
- Monetization reports provide information on ecommerce purchases, purchase journeys, in-app purchases, publisher ads, and promotions.
User Reports
- Demographics reports provide information on user demographics, engagement rates, events, locations, gender, and language.
- Technology reports provide information on devices and browsers used by users.
Advertising Reports
- Model comparison tool allows users to compare data across different models.
- Conversion Paths report provides a visual representation of the most popular journeys users take to conversion.
Monitoring Campaigns using GA4
- The GA4 dashboard provides an overview of the most important metrics and reports for a website and mobile app.
- GA4 reports are used to monitor and optimize campaigns.
Real-Time Data
- Automated insights appear after a traffic spike or significant change in metrics.
- Real-time reports provide a quick dashboard view of priority reports.
GA4 Report Explorations
- Funnels and comparisons provide a way to analyze data and identify trends.
Audiences in GA4
- Custom audiences can be created based on events and interactions.
- Audiences can be refined further using predictive models.
Best Practices for Analyzing GA4 Data
- Compare data sets to uncover insights.
- Compare priority metrics to measure the effectiveness of different channels.
This quiz covers the different reporting categories in Google Analytics 4, including lifecycle and user reports. It also explores the key reports, such as acquisition, retention, and engagement.
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